Did you know there are literally hundreds of websites you can use to promote a book?
Over 100 websites offer book promotion services that can help you sell more books.
Most of these book promotion sites use email marketing to send a message about your book to their list of book readers.
Book Promo Site Rankings
The list is organized in a very specific order – the sites at the top of the list have the most traffic while those at the bottom have the least amount of traffic based on the Alexa Rank. This is very important, because a book promotion site that charges $50 for their book promotion service but gets almost no traffic is almost certainly going to become an unprofitable investment for the author.
The number following the site link is the Alexa Ranking. The lower the Alexa Ranking, the more traffic the site gets, meaning the more readers your book can potentially be exposed to, depending on the advertising package.
List of Paid Book Promotion Sites
List of Free Book Promotion Sites
Free Book Influencers on Twitter
These Twitter users all have medium to large followings on Twitter who love to hear about free books. You can simply follow them on Twitter and then send them a Tweet and/or a direct message asking them to promote your book.
@ibdbookoftheday
@Booksontheknob
@bookbub
@kindle_free
@freeebooksdaily
@zilchebooks
@freedailybooks
@digitalinktoday
@fkbt
@kindlestuff
@Bookyrnextread
@CheapKindleDly
@DigitalBkToday
@4FreeKindleBook
@IndAuthorSucess
@KindleFreeBook
@Kindle_promo
@KindleDaily
Facebook Groups For Authors
These are all great groups to join on Facebook to network and connect with other authors, share marketing ideas, ask questions and build relationships. I highly recommend you join these groups if you’re a serious author!
Authors Working Together
Amazon Kindle Publishers’ Group
Pat’s First Kindle Book
Book Marketing
Kindle Publishers
Author101 University
Authors for change
Aspiring Authors
Authors
Authors-Born to Write
Authors
The Literary Lounge authors, writers, publishers, and illustrators
Make, Market and Sell Ebooks
Note: The rules of these Facebook groups for authors change over time, and some of these groups do not allow you to promote your books so make sure you read the rules of engagement or you could get banned from these groups.
Facebook Groups For Fiction Authors
https://www.facebook.com/groups/fiction.nonfiction/
https://www.facebook.com/groups/174995555883415/
https://www.facebook.com/groups/2207480509/
Facebook Groups For Promoting Your Free Books
https://www.facebook.com/groups/270558336379692/
https://www.facebook.com/groups/126278657527255/
https://www.facebook.com/groups/freebkrus/
https://www.facebook.com/groups/FreeTodayOnAmazon/
https://www.facebook.com/groups/215918835174776/
https://www.facebook.com/groups/1013820968756497/
https://www.facebook.com/groups/426282137432533/
https://www.facebook.com/groups/freeebooks/
https://www.facebook.com/groups/341840249197060/
https://www.facebook.com/groups/182637088529255/
https://www.facebook.com/groups/294455560643884/
Ebook Sales from Promotions
One of the best things about using an eBook promotion service like the ones listed in this article is that they make it really easy to find readers.
Rather than hoping, wishing and praying that someone will read your Tweet or Facebook post and buy your book, you can go directly to a massive website like BookBub and get your book in front of hundreds of thousands and even millions of readers who can’t wait to read books like yours.
That’s smart book marketing!
Keep in mind that all these major book promotion sites only promote eBooks, not print books or audiobooks. That means you have to have your book available in eBook format on Amazon Kindle, and possibly available for sale on other eBook retailer platforms like Nook, iBooks, Kobo and Google Play.
If you also have a print book or audiobook version of your book for sale, that’s great too. However, in my experience, these book promotion services almost never increase your sales for the print book or audiobook.
For example, when we used a BookBub promotion to sell over 2,000 eBook copies in a single day for one of our books, we didn’t sell a single paperback copy of the book that same day.
Why Don’t We List More Sites?
You may have seen other lists with hundreds of book promotion sites, but in my experience most of them are worthless. Besides BookBub and BuckBooks, few promotion sites can send you more than a dozen sales, and the vast majority of book promotion sites did not produce a single sale when we tested them.
We don’t think a bigger list of book promotion sites is what you need since the vast majority of them will simply waste your money and your time.
How Much Does a Book Promotion Site Cost?
Each book promotion site has their own unique pricing policy, and most authors simply decide on which promotion sites to use based on the price tag. Following this approach is likely going to cost you a lot of money and make you sell less books as well.
At TCK Publishing, we track every single book promotion we do, and we analyze the actual cost per sale of each promotion site. That’s because it doesn’t matter how much you pay for a book promotion site: what really matters is how much you pay relative to the results you get.
In other words, it’s better to pay $100 to sell 100 books (at a cost of $1 per sale in advertising cost) rather than paying $10 to sell 5 books (a cost of $2 per sale in advertising). Even though the price tag for the $10 book promotion site is much cheaper, it’s actually twice as expensive as the $100 promotion!
So make sure when you pay for a book promotion that you track the results you get, and don’t keep using book promotion sites that are too expensive in terms of how much it costs you to get a sale with that site.
If you end up paying more than $2 per sale for a 99 cent or free book with a book promotion site, you’re getting ripped off (because you’ll never earn a profit paying $2 to sell a 99 cent book on which you’ll only earn $0.70 in royalties).
You can learn more by checking out our podcast episode on how book promotion sites work with Ricci Wolman.
Why Do Readers Use These Sites?
Readers are always looking for new books, so many readers will sign up for newsletters and follow book promotion sites to get updates about newly released books or books on sale.
You can sign up for our book deals newsletter to check it out for yourself.
What You Should Do Next
Schedule a promotion with BookBub and Buck Books (they work for just about every genre and niche). Then check to see if there are specific book promotion sites that target readers in your specific niche or subgenre.
There are a few genre-specific book promotion sites out there (especially for Romance) that can help bring in 10-100 sales or so, and these can be a great place to promote your book if the pricing is fair.
How to Use Buck Books Promotion Service
Despite Buck Books not ranking so well in the Alexa Rankings, we’ve found they’re still the 2nd largest book promotion site when it comes to actually sending new book readers and sales with anywhere from a few dozen to a few hundred sales per promotion.
You can read more about how this book promotion site works here.
How to Use BookBub to Promote Your Book
Want to learn more about Book Bub, the world’s biggest book promotion site for authors? Read more here about how to set up your BookBub author profile and how this book promotion site can help you sell more books.
Did you find this post helpful? Let us know in the comments below!
If you enjoyed this post, then you might also like:
- How to Setup Your BookBub Author Profile to Help You Sell More Books
- Buck Books: An Even Better Book Promotion Site for Indie Authors Than BookBub?
- 163: How Book Promotion Sites Work and Data-Driven Online Marketing Strategies with Ricci Wolman
- 70: Ebook Promotion Sites and Pricing Analysis with Ferol Vernon
Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.
How Do I Go About Getting My Book Patient?
Hi Wendy, thanks for your comment! I’m not sure I understand your question- do you mean promoted?
Tom, this is an incredibly helpful article and resource list. It would take me days to compile a list like this. Your articles are some of the most useful and valuable I’ve read on any site. I’ve followed you for years, and you never disappoint. Thanks!
Hi Andrea, we’re so glad you found the list helpful! Thanks for being a loyal reader all these years, we’ll continue doing our best to bring you helpful content :)
Thank you for this useful information.
I will try to promote my book via some of those free eBook sites listed.
Will post you information about any sales I get in due course! Fingers crossed!
Hi Annette, glad you found it helpful! Good luck and yes, please keep us posted! :)
You can get huge traffic from social networks because people wasting time on social networks so promote your book on correct social networks.
I used this guy to promote my books and got a massive results.
http://www.fiverr.com/fastsolver
Hi,
Great article and resource, thanks! I always think such a key part of finding the right book promotion site is finding one which is suited to the kind of book you are publishing. Like, list size isn’t everything. It’s so key to find a site which can get your book in front of the right readers, not just any readers.
I found a really cool list of book promotion sites recently at – https://kindlepreneur.com/list-sites-promote-free-amazon-books/. It splits the book promotion sites into paid and free and states any special requirements you need to get accepted, like a certain number of reviews, or a certain type of book.
I hope you guys all find it as useful as I have!
Thank you for the article!
I tried using Books Butterfly, and several authors are reporting that their ads did not run, and that we cannot get in contact with Books Butterfly through the form or email address listed. I thought it could be miscommunication at first, and now I must open a claim regardless of the reason.
This is what I sent the email address provided: I have the payment receipt for my Booksbutterfly advertisement, however, I do not have confirmation that the advertisement was posted. I also sent this email as a reply to my payment and filed out the form on your website in order to reach you. I am following up to see if my ad ran two days ago, as the requested day was on December 4th. Please send further instructions if there is a step that I did not complete on my end. I heard about Booksbutterfly from other authors and am excited to use the service. Thank you!
I also contacted through the form and on facebook. When authors say that it is a scam, they might be referring to the miscommunication happening. I am sorry some authors have different experiences and I’d like to think that most experiences with Books Butterfly are effective. Best of luck!
Thank you for this useful information
You can try also this one to promote ebooks for Free:
http://www.ebookstage.com/welcome/MTEwMA==/