Did you know there are literally hundreds of websites you can use to promote a book?
Over 100 websites offer book promotion services that can help you sell more books.
Most of these book promotion sites use email marketing to send a message about your book to their list of book readers.
Book Promo Site Rankings
The list is organized in a very specific order – the sites at the top of the list have the most traffic while those at the bottom have the least amount of traffic based on the Alexa Rank. This is very important, because a book promotion site that charges $50 for their book promotion service but gets almost no traffic is almost certainly going to become an unprofitable investment for the author.
The number following the site link is the Alexa Ranking. The lower the Alexa Ranking, the more traffic the site gets, meaning the more readers your book can potentially be exposed to, depending on the advertising package.
List of Paid Book Promotion Sites
List of Free Book Promotion Sites
Free Book Influencers on Twitter
These Twitter users all have medium to large followings on Twitter who love to hear about free books. You can simply follow them on Twitter and then send them a Tweet and/or a direct message asking them to promote your book.
Facebook Groups For Authors
These are all great groups to join on Facebook to network and connect with other authors, share marketing ideas, ask questions and build relationships. I highly recommend you join these groups if you’re a serious author!
Authors Working Together
Amazon Kindle Publishers’ Group
Pat’s First Kindle Book
Authors for change
Authors-Born to Write
The Literary Lounge authors, writers, publishers, and illustrators
Make, Market and Sell Ebooks
Note: The rules of these Facebook groups for authors change over time, and some of these groups do not allow you to promote your books so make sure you read the rules of engagement or you could get banned from these groups.
Facebook Groups For Fiction Authors
Facebook Groups For Promoting Your Free Books
Ebook Sales from Promotions
One of the best things about using an eBook promotion service like the ones listed in this article is that they make it really easy to find readers.
Rather than hoping, wishing and praying that someone will read your Tweet or Facebook post and buy your book, you can go directly to a massive website like BookBub and get your book in front of hundreds of thousands and even millions of readers who can’t wait to read books like yours.
That’s smart book marketing!
Keep in mind that all these major book promotion sites only promote eBooks, not print books or audiobooks. That means you have to have your book available in eBook format on Amazon Kindle, and possibly available for sale on other eBook retailer platforms like Nook, iBooks, Kobo and Google Play.
If you also have a print book or audiobook version of your book for sale, that’s great too. However, in my experience, these book promotion services almost never increase your sales for the print book or audiobook.
For example, when we used a BookBub promotion to sell over 2,000 eBook copies in a single day for one of our books, we didn’t sell a single paperback copy of the book that same day.
Why Don’t We List More Sites?
You may have seen other lists with hundreds of book promotion sites, but in my experience most of them are worthless. Besides BookBub and BuckBooks, few promotion sites can send you more than a dozen sales, and the vast majority of book promotion sites did not produce a single sale when we tested them.
We don’t think a bigger list of book promotion sites is what you need since the vast majority of them will simply waste your money and your time.
How Much Does a Book Promotion Site Cost?
Each book promotion site has their own unique pricing policy, and most authors simply decide on which promotion sites to use based on the price tag. Following this approach is likely going to cost you a lot of money and make you sell less books as well.
At TCK Publishing, we track every single book promotion we do, and we analyze the actual cost per sale of each promotion site. That’s because it doesn’t matter how much you pay for a book promotion site: what really matters is how much you pay relative to the results you get.
In other words, it’s better to pay $100 to sell 100 books (at a cost of $1 per sale in advertising cost) rather than paying $10 to sell 5 books (a cost of $2 per sale in advertising). Even though the price tag for the $10 book promotion site is much cheaper, it’s actually twice as expensive as the $100 promotion!
So make sure when you pay for a book promotion that you track the results you get, and don’t keep using book promotion sites that are too expensive in terms of how much it costs you to get a sale with that site.
If you end up paying more than $2 per sale for a 99 cent or free book with a book promotion site, you’re getting ripped off (because you’ll never earn a profit paying $2 to sell a 99 cent book on which you’ll only earn $0.70 in royalties).
You can learn more by checking out our podcast episode on how book promotion sites work with Ricci Wolman.
Why Do Readers Use These Sites?
Readers are always looking for new books, so many readers will sign up for newsletters and follow book promotion sites to get updates about newly released books or books on sale.
You can sign up for our book deals newsletter to check it out for yourself.
What You Should Do Next
Schedule a promotion with BookBub and Buck Books (they work for just about every genre and niche). Then check to see if there are specific book promotion sites that target readers in your specific niche or subgenre.
There are a few genre-specific book promotion sites out there (especially for Romance) that can help bring in 10-100 sales or so, and these can be a great place to promote your book if the pricing is fair.
How to Use Buck Books Promotion Service
Despite Buck Books not ranking so well in the Alexa Rankings, we’ve found they’re still the 2nd largest book promotion site when it comes to actually sending new book readers and sales with anywhere from a few dozen to a few hundred sales per promotion.
You can read more about how this book promotion site works here.
How to Use BookBub to Promote Your Book
Want to learn more about Book Bub, the world’s biggest book promotion site for authors? Read more here about how to set up your BookBub author profile and how this book promotion site can help you sell more books.
Did you find this post helpful? Let us know in the comments below!
If you enjoyed this post, then you might also like:
- How to Setup Your BookBub Author Profile to Help You Sell More Books
- Buck Books: An Even Better Book Promotion Site for Indie Authors Than BookBub?
- 163: How Book Promotion Sites Work and Data-Driven Online Marketing Strategies with Ricci Wolman
- 70: Ebook Promotion Sites and Pricing Analysis with Ferol Vernon
Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.