I know this might surprise some folks, but growing up, I didn’t aspire to be an author. I didn’t enjoy reading books in school, and English was my worst subject. It’s funny how you expect your life to go one way and then fate throws you a curve ball. One day, after...
There’s a billion pieces of content online: articles, blog posts, white papers, videos, pictures, and so much more. It can be hard to stand out, let alone attract swarms of eager visitors who want to read your blog, watch your videos, subscribe to your newsletter, and...
Writing a book is all about adding value to the world. When we write, we share our expertise, our creativity, our insights, and our opinions with the world—we’re helping other people find answers to a problem we’ve struggled with, or sharing our unique creative vision...
You may have written the best book in the world, but you won’t get anywhere as an author if people can’t find that book. Book discoverability and search is incredibly important for making sales. You need to make sure that your book is one of the first results...
Everyone’s going to video. Facebook Live and Facebook videos are the hottest content on the social network. 300 hours of video are uploaded to YouTube every minute, and it’s the third-most-visited site on the web! There’s no doubt that video resonates with audiences...
