Copywriters are one of the most in-demand professionals today. The power of persuading people and getting them to do what you want through words is an important skill that businesses are willing to pay big bucks for.
Copywriting is the skill of choosing and arranging words in a way that influences your audience to take the action you want. It uses a mixture of psychology, advertising, persuasion, and sales, and usually takes years to master.
When you write content on your website or blog, you need to keep your readers engaged and spur them to action, whether you want them to join your mailing list, share a post, or make a purchase.
The online courses in this post include those that teach you how to create effective web copy, social media posts, ad copy, and other marketing materials that can help you generate leads and move a reader to a customer.
Free Online Copywriting Courses You Can Take Right Now
The following courses are great ways to get a feel for copywriting without spending a dime.
Effective Website Copywriting
Available on: ConversionXL
This mini-course is actually a highly detailed blog post that provides six actionable steps you can use to improve your copywriting and influence people to do what you want. It also explains the principles that expert copywriters use.
Become a Copywriter Pro from Ground Up
Available on: Eduonix
This free copywriting course is a great introduction to copywriting to help you decide if you want to pursue this as a career. It will show you how to write with style, while breaking down the knowledge you need to be effective in your writing. It teaches you to focus your writing to your target audience.
E-mail Marketing Master Class for Beginners
Available on: Wishpond
Marketing generalist Victoria Taylor teaches this e-mail marketing course through a combination of text, videos, surveys, and discussions. It will help you improve your email campaigns and avoid the most common pitfalls in email copywriting.
How to Write Emails That Sell
Available on: Hubspot
Joanna Wiebe, a HubSpot copywriting master, teaches this email copywriting course to help you land more sales. This five-day course offers proven techniques for crafting persuasive emails, and also includes free templates you can use for your own website.
The Landing Page Conversion Course
Available on: Unbounce
Oli Gardner, co-founder of Unbounce, teaches this copywriting course, which covers a wide selection of topics to help you convert more website visitors into service inquiries or actual product sales. The instructional videos give you the steps you need to create an effective landing page.
Conversion Copywriting 101
Available on: CopyHackers
This introductory copywriting course teaches the basics of web copywriting, including the value of benefits vs. features, writing content for AdWords, and the difference between landing pages and home pages.
Available on: KopywritingKourse.com
Despite the cartoonish look of this copywriting course, Neville Medhora is serious when it comes to showing you how to write like you speak and convert more sales than ever. Learn how to write product descriptions that attract customers and useful newsletters that people actually read.
Paid Online Copywriting Courses That Are Worth the Price
Some copywriting courses come with a price tag, but the benefits you get can far outweigh the cost, especially if it means learning from the best of the best.
Become a Freelance Copywriter
Available on: Udemy
In this copywriting course, learn everything you need to know to become a successful freelance copywriter. By the end of Part 1, you will have written your first article, then Part 2 covers the how-to’s of copywriting. Part 3 gives you the skills you need to become an expert, and Part 4 will teach you how to use your website to boost your income.
Professional Copywriting Training
Available on: Udemy
This copywriting training is a complete step-by-step course to help you master the skill of writing persuasive copy in order to improve sales. It will teach you how to write sales copy that will convert to sales, while also helping you improve your current sales letter. It also teaches tested and proven marketing techniques, including how to construct an effective sales page.
Conversion Coaching Program
Available on: Peep Laja
Master marketer and copywriter Peep Laja delivers this online copywriting course, an 8-week program with detailed coaching. The biggest advantage you can get from this course is the active coaching feature: it includes live webinars and assignments you can complete and receive feedback on.
Accelerated Program for Six-Figure Copywriting Course
Available on: AWAI
This course reveals the ideas and principles of the best copywriters in the world, while also connecting you with a community of effective marketers and writers. You will also have access to the largest copywriting library to help you excel in top industries.
The good thing about this course is that it explores six levels, all the way to the “Master’s Program for Six-Figure Copywriting.”
Blackford Centre for Copywriting
Available on: Blackford Centre
Price: Depends on location ($872 for the US)
This self-guided diploma course covers practically every copywriting topic, such as basic and advanced communication skills, digital copywriting skills, plus how to research your target audience, use direct mail, and write a press release.
SEO Copywriting Certification Program
Available on: SuccessWorks
Although this course is a little expensive compared to other courses, many reviewers feel that it’s a worthy investment because it can turn you into a master of copywriting, even if you start at the level of a complete beginner.
Improve Your Copywriting Skills
If you want to improve your writing, consider taking one of these courses in copywriting. You will become a more effective and persuasive communicator, which will boost sales for your own business or for the clients you work with.
In the meantime, be sure to take note of any ads or marketing copy that grab your attention—something there is working, so see if you can replicate it!
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