23 Free Online Marketing Courses Image

Marketing is the fundamental process of researching, promoting and selling your products or services to a targeted market.

If you want your product to sell, you’ll definitely need someone with some marketing savvy on your side. Why not make it you?

Even if you are on a tight budget, there are always opportunities to learn more about the latest marketing strategies for success.

Free Marketing Courses

Check out these 27 free online marketing courses that can help you get started with a marketing strategy that’s perfect for your business.

Here we’ll break down the best free online marketing courses, including:

Best SEO Marketing Courses

1. SEO Training Course

The SEO Training Course by Udemy shows students how to optimize a website by improving internal and external aspects.

With 3.5 hours of on-demand video, this course is perfect for anyone just getting started with SEO.

Key topics include:

  • Basics of SEO
  • How to create demand for sites with little or no search volume
  • How to create a customer journey map

2. Free SEO Learning Path

With the SEO Learning Path, students will learn how to optimize a site for organic traffic and how to track and measure results.

This course is great for those who want to incorporate more SEO strategies in their marketing plan but aren’t sure where to start.

Key topics include:

  • Introduction to the history of SEO
  • Keyword research & content planning strategies
  • On-page optimization
  • Technical SEO
  • Link building
  • Results & reporting

3. Google’s Analytics Academy

With Google’s Analytics Academy, students can master the basic features of Google Analytics, which include implementing tracking codes, analyzing basic reports, and setting up goals and campaign tracking.

Learn about the more complex analysis and marketing tools, which can help you track business performance and identify areas for improvement.

Key topics include:

  • Google Analytics for beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting started with Google Analytics 360
  • Introduction to Data Studio

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Best Social Media Marketing Courses

4. Social Media Quickstarter

The Social Media Quickstarter course, brought to you by constantcontact.com, offers step-by-step instructions to build your social media presence across all of the top social networks. You can choose any of the Social Media 101 courses to get started.

Key topics include:

  • Facebook 101
  • Twitter 101
  • LinkedIn 101

5. DS106: Digital Storytelling and Social Media

DS106 helps students gain a better understanding of digital storytelling and its influence on social media. This online course and social experiment is also taught throughout the year at the University of Mary Washington.

DS106 is free for anyone interested. All you need is a computer, good internet connection, (preferably) your own domain, commodity web hosting, and some creativity.

Key topics include:

  • Personal cyber infrastructure
  • Digital storytelling
  • Telling stories in photos
  • Advanced audio and radio show production

6. Social Media Marketing: Optimization

Take your social media marketing to the next level with Social Media Marketing: Optimization. Learn to improve your scheduling and create your own strategy to adapt a plan that will capitalize on your strengths.

The course examines new features on popular platforms such as Facebook, Instagram, LinkedIn, and Snapchat.

Key topics include:

  • Conducting a social media audit using data to understand your social media strengths
  • Analyzing your SWOT and adapting your social media plan

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Best Email Marketing Courses

7. Internet Marketing for Smart People Email Course

From Copyblogger comes the Internet Marketing for Smart People Email Course.

The course works through four themes that introduce students to the key concepts every online marketer must learn.

Key topics include:

  • Building relationships
  • Direct response copywriting
  • Content marketing
  • Having something worth selling

8. Hubspot’s Email Marketing Certification Course

With Hubspot’s Email Marketing Course, learn to create an email marketing strategy that grows your business.

You’ll learn how to build an email marketing strategy that builds trust with your contacts. Learn how to make your strategy personal and helpful to attract better revenues. The course consists of 11 lessons, 32 videos, and 11 quizzes.

Key topics include:

  • Fundamentals of e-mail marketing
  • Contact management
  • Analyzing your sent e-mails
  • Effective e-mail marketing strategies
  • Invest in yourself and your career

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Best Marketing Strategies Courses

9. Zero Cost Marketing Strategies: Official Primer Course

Zero Cost Marketing Strategies examines the myths that often surround the Zero Cost concept.

This course analyzes a typical marketing budget and reflects the consequences of dropping all costs to zero. Students will learn the challenges and possibilities of zero cost marketing tools and strategies.

Key topics include:

  • The core problem revealed
  • Busting the “Zero Cost” myth
  • A frank look at wasted costs

10. PPC University

A free educational resource, PPC University is produced by experts at WordStream who can help you master pay-per-click marketing (aka PPC).

PPC University teaches the basics of paid searching as well as more advanced PPC strategies.

Key topics include:

  • What is PPC?
  • Keywords
  • Ad Groups
  • Text Ads
  • Click-Through Rate (CTR)
  • Quality Score

11. Diploma in E-Business

Diploma in E-Business by alison.com illustrates the incredible power of e-business skills.

Through this course, students can design, amend, or monitor any website to make sure it reaches thousands and even millions of local and international customers who are searching and shopping online.

Key topics include:

  • Building an online business
  • Why a business needs a website
  • How to connect with local customers online
  • Google Analytics, Adsense, and Adwords

12. Diploma in Web Business Development and Marketing

Also from alison.com, Diploma in Web Business Development and Marketing guides students through the initial steps of setting up a website for their businesses.

Complete with assessments and certification, the course will teach students essential skills such as choosing a web host and registering a domain name.

Key topics include:

  • Introduction to building a website
  • Domain names and hosting accounts
  • How to create web pages
  • Creating a user-friendly website

13. Entrepreneurial Marketing: Major Themes

The Entrepreneurial Marketing course simplifies essential marketing concepts. It also brings to light basic marketing methods and strategic issues concerning start-ups.

With Entrepreneurial Marketing, learn answers to questions such as: “What and how am I selling to whom?” and, “How do I best leverage my limited marketing resources?”

Key topics include:

  • Marketing and entrepreneurship
  • Identifying market opportunities
  • Market development
  • Entrepreneurial communication strategy

14. Strategic Marketing Measurement

The Strategic Marketing Measurement, brought to you by MIT OpenCourseWare (OCW), focuses on the market, while its companion course (see #10) deals with the customer.

This course will teach you how to write, conduct, and analyze a marketing research survey with a focus on market structure and segmentation.

Key topics include:

  • Conjoint basics
  • Creating a survey
  • Cluster analysis
  • Segmentation and market structure

15. Digital Marketing Learning Path

With Digital Marketing Learning Path, learn the fundamentals of digital marketing and examine various approaches that will help you develop a professional digital marketing plan.

Key topics include:

  • Understanding your customers
  • Measurement and metrics
  • Conversion-rate optimization
  • Organic channels
  • Paid channels
  • Email marketing

16. HubSpot Academy’s Free Inbound Marketing Certification

With HubSpot Academy’s Free Inbound Marketing Certification, discover how to make use of inbound marketing techniques and develop a better understanding of its core features.

The course consists of 8 lessons, 28 videos, and 13 quizzes to sharpen your marketing skills.

Key topics include:

  • Inbound marketing fundamentals
  • Understanding social media promotion
  • Developing a conversational strategy

17. Digital Marketing Basics Course

The Digital Marketing Basics course by Udemy will introduce you to some of the most important concepts related to digital marketing.

With over 5 hours of on-demand video and full lifetime access, this course will arm you with some practical digital marketing know-how and personal branding strategies.

Key topics include:

  • Digital marketing
  • Personal branding

Back to list

Best Content and Product Marketing Courses

18. Content Marketing for B2B Enterprises

Learn how to create intriguing content with Content Marketing for B2B Enterprises and match content to offers that convert.

Discover how you can find influencers in your industry and identify promotional opportunities.

With this course, you’ll learn how to use different products to build the data you need to systematically improve.

Key topics include:

  • How to create interesting, relevant content for more conversions
  • Getting content in front of your audience
  • How to build the data you need to systematically improve

19. How to Develop Breakthrough Products and Services

Exploring various idea development methods, How to Develop Breakthrough Products and Services by MIT OpenCourseWare invites experts to present real cases to the class.

This course aims to explore various idea generation development methods to improve not only marketing but also product creation.

Key topics include:

  • The paradigm shift from producer to user innovation
  • Basing new commercial products on “lead user” innovations
  • Users working together in communities as powerful innovators
  • Toolkits to support product development by customers

20. Listening to the Customer

The methods covered in Listening to the Customer are often used in the front end of market research projects. This course is ideal for anyone planning a career in general management, product management, or project management.

Key topics include:

  • Preparing and conducting interviews, group discussions, surveys, and site visits
  • Observation and scrubbing
  • The pains and pleasures of pricing

21. New Enterprises

With a focus on idea generation and analysis, New Enterprises breaks down the process of identifying and quantifying market opportunities.

This is another one of MIT’s OpenCourseWare courses where students will learn the basics of conceptualizing, planning, and starting new, technology-based enterprises.

Key topics include:

  • The elements & role of a business plan
  • Viable business ideas
  • Analyzing ideas and inspirations
  • Speed dating for team formation

22. Hubspot’s Content Marketing Certification Course

Hubspot’s Content Marketing Course discusses the foundation for executing effective content marketing. Discover a content creation framework for consistent, effective content.

In 11 lessons, this course will show you how to produce and repurpose content that will appeal to both your audience and search engines.

Key topics include:

  • Content creation framework for producing effective content on a consistent basis
  • How to create and repurpose content

23. Copyblogger’s Internet Marketing for Smart People Course

Internet Marketing for Smart People examines efficient online marketing. Learn the “Copyblogger method” of creating a profitable online business and how to market your offline business online.

Key topics include:

  • Developing a relationship
  • Direct response copywriting
  • Content marketing
  • Having something worth selling

Marketing Matters

When applying any new marketing skills that you learn through these courses, remember to focus on adding value and not just selling.

Marketing strategies are continuously evolving, so if you want to be more successful, continue studying and try to learn as much as possible.

How have you taken any great marketing courses in the past? Tell us about them in the comments below!

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Joana Regulacion

Joana Regulacion is a proud wife, mother, and furparent. Joana enjoys researching about different topics to write blogs for TCK and sees it as a way to learn and discover new things. She still occasionally conducts lectures for aspiring teachers who are reviewing for the Licensure Examination for Teachers, but enjoys working from home to be closer with her family