21 Best Paid Online Marketing Courses Image

A smart marketing strategy is key to any successful business these days. From SEO to social media advertising, there’s plenty to keep entrepreneurs on their toes.

If you want your business to stay a step ahead, investing in a marketing course or two might be worth your while.

Check out these paid online marketing courses that can kickstart your business’s marketing plan.

Here we’ll break down the best paid online marketing courses, including:

Best Email Marketing Courses

1. Getting Started with Email Marketing: Learn with Mailchimp

Getting Started with Email Marketing explains the core concepts behind email marketing.

With nine million users, Mailchimp is an e-mail marketing service provider whose users send over 15 billion monthly emails through the service.

The lessons are applicable to all small business’ e-mail marketing strategies. This course will walk users through what to write, how to write it, and how often they should send e-mails.

Key Topics Include:

  • E-mail Marketing
  • Mailchimp
  • Techniques for Sending Emails and How Often to Send

Price: $15 monthly, $99 annually

2. AutoResponder Madness (ARM)

Taught by marketer and entrepreneur Andre Chaperon, AutoResponder Madness (ARM) shows students how to identify what successful websites are sharing and linking to while focusing on revenue and retention.

Chaperon walks users through his process for writing an email series, which he describes as a storytelling process similar to those used in shows like Lost or 24.

Key Topics Include:

  • Email Marketing Strategy
  • Serialized Storytelling

Price: $495

3. Mastering Drip

Broken up into three parts (Basic, Advanced, and Mastery), each section of Mastering Drip includes a series of 30-minute videos complete with notes.

With a self-study course that provides over nine hours of in-depth tutorials, the Basic section explains the terminology Drip uses and lays a foundation for the rest of the course. Learn how to create effective and profitable automation sequences for your clients.

Key Topics Include:

  • Personalized Email Courses
  • Launch Strategies
  • Automatically Generating Testimonials

Price: $997–$1997

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Best SEO Marketing Courses

4. ClickMinded

ClickMinded teaches students the essentials needed to significantly increase their website traffic and sales as quickly as possible. Discover the 14 best tools for creating an ideal environment that will make SEO easier for you.

Two courses are available: The ClickMinded SEO course and the ClickMinded Digital Marketing Bundle. The latter includes lifetime access to all seven ClickMinded courses.

Key Topics Include:

  • SEO
  • Getting Organic Searches
  • Understanding What Users Want
  • Technical SEO

Price: $497–$997

5. Business Analytics Expert

With lessons covering more than 40 in-demand skills, the Business Analytics Expert course allows access to 90+ live instructor-led online classes.

With this course, students will learn how to comprehend statistical and analytical tools such as hypothesis testing, clustering, and decision trees.

Business Analytics Expert’s Masters program will provide you with extensive expertise in data analytics, using more than 15 real-life projects that will be completed with CloudLab.

Key Topics Include:

  • Business analytics with Excel
  • Data Science with R
  • Tableau Desktop 10
  • Data Science with Python
  • Data Science with SAS

Price: $999

6. DistilledU

A subscription-based course, DistilledU consists of interactive modules that help students learn by doing. Modules cover GA setup, HTML basics, and Excel skills.

Beginners and intermediates alike can learn the key skills needed to become an expert in SEO.

Key Topics Include:

  • SEO Core Skills
  • On-page Optimization
  • Technical SEO

Price: $40 monthly

7. Google Analytics Course

The Google Analytics Course introduces techniques that will make an immediate impact for your business. Get lifetime access and even a Google Analytics Certification.

Learn at your own pace and ask questions on a private forum.

Key Topics Include:

  • Beginner Google Analytics
  • Intermediate Google Analytics
  • Advanced Google Analytics

Price: $499

8. Introduction to SEO: Tactics and Strategy for Entrepreneurs

Rand Fishkin, the instructor of Introduction to SEO, dedicated his professional life to helping people practice better marketing through his Whiteboard Friday video series.

Dive deep into the world of SEO with this 90-minute class that teaches helpful tactics for optimizing your content and organically raising the online presence of your business.

Key Topics Include:

  • Crafting an SEO Strategy
  • Granular Fundamentals for Content Optimization
  • Walk-through Demos auditing a full site & specific posts

Price: $15 monthly, $99 annually

Best Online Marketing Strategies Courses

9. Digital Marketing Course

The Digital Marketing Course contains 53 hours of instructor-led training and over 40 hours of self-paced video content.

Students will learn more than 35 digital marketing tools for Google Ads, Google Analytics, Facebook, and YouTube.

Key Topics Include:

  • SEO
  • PPC
  • Web Analytics
  • E-mail Marketing
  • Social Media Marketing
  • Content Marketing

Price: $499-$999

10. Digital Marketing Specialist Masters Program

With Digital Marketing Specialist’s Masters Program, get nine advanced courses which include PPC, web analytics, SEO, and content marketing.

Unlock monthly mentor sessions from industry experts, as well as more than 75 live instructor-led online classes. Get certified with the Digital Marketing Certified Associate course and project work.

Key Topics Include:

  • Digital Marketing Certified Associate
  • Advanced Web Analytics
  • Advanced SEO

Price: $1499

11. Digital Project Manager

Simplilearn’s Digital Project Manager Masters Program teaches students how to plan projects and allocate resources while securing the benefits of digital technologies to ensure that their projects run smoothly.

The course will equip project management professionals with a three-layer skill-set framework that incorporates core project management skills.

Key Topics Include:

  • Using Modern Tools and Techniques Critical to Managing Projects
  • Holistic Digital Awareness

Price: $1299

12. Masters in Digital Marketing

Masters in Digital Marketing offers 250+ hours of e-learning content, training from Silicon Valley experts, and a modern, interdisciplinary approach to training.

Key Topics Include:

  • Digital Marketing certificate course
  • Advanced Web Analytics
  • Advanced SEO
  • Advanced Pay Per Click (PPC)

Price: $1499

13. The Complete Digital Marketing Course: 12 Courses in 1

The Complete Digital Marketing Course will teach you how to grow an online business from scratch. Learn how to make money as an affiliate marketer or land a high-paying job in digital marketing.

Get full lifetime access to this course and a certificate of completion when you sign up with Udemy.

Key Topics Include:

  • Market Research
  • WordPress
  • Building a World-Class website in an Hour (Without Coding)
  • E-mail Marketing
  • Building a Mailing List
  • Copywriting

Price: $199.99

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Best Content and Product Marketing Courses

14. Content Marketing University

Earn your content marketing certificate from Content Marketing University with six core modules and on-demand access to the full CMI University curriculum.

Led by Content Marketing Institute’s chief strategy officer Robert Rose, CMI University is your go-to for education and training in content marketing.

Enrollment is seasonal, so be sure to check their website for the most up-to-date information regarding enrollment periods.

Key Topics Include:

  • The Business Model of Content
  • Developing Purpose and Focus in Content Marketing
  • Investing in Audiences vs. Buyers

Price: $995 (special prices available for alumni and non-profits)

15. Introduction to Video Marketing: Plan, Produce, & Publish to Drive Results

In the comprehensive Introduction to Video Marketing course, Renee Teeley walks you through the process of turning video marketing into actionable, achievable steps that anyone can follow.

In 60 minutes, learn to create a strategy to achieve your goals, as well as plan and produce a short, engaging video that’s ready to share.

This course is tailored to marketers, entrepreneurs, and freelancers who want to take advantage of the online video boom to grow their business.

Key Topics Include:

  • Define Your Audience and Business Goals
  • Choose a Production Style That Fits Your Strategy
  • Write a Script Following a Tried-and-True Format
  • Animate Your Video Using Simple Tools in Powtoon
  • Customize to Share on Different Platforms

Price: $15 monthly, $99 annually

16. Marketing: How to Market Yourself as a Coach or Consultant

Discover the best niche for you and your business with How to Market Yourself as a Coach or Consultant. In this course, you will learn how to identify your ideal client so you know exactly who you should be marketing your products to.

Learn how to package your services so they best serve your clients and your business.

Key Topics Include:

  • Creating a Marketing Message
  • Branding your Business
  • Designing your Marketing Plan

Price: $199.99

17. Modern Copywriting: Writing Copy That Sells in 2018

Discover how you can gain a thorough understanding of your audience, competition, products, and your brand’s unique voice with the Modern Copywriting course by Udemy.

Learn to recognize copywriting tactics and principles, including structure, persuasion, emotion, power words, and clarity.

Key Topics Include:

  • Know Your Competition
  • Competitive Copywriting
  • Know Your Audience

Price: $199.99

18. Online SEO Training Course

The Online SEO Training Course by DIY SEO Courses is a perfect fit for bloggers, small business owners, and marketers. In this course, you’ll start from the basics and work your way up through more elaborate topics like content silos and sitemap planning.

Whether you’re just starting out or you’ve been working with marketing for years, you’ll find this course is the perfect tool to learn SEO online and at your own pace.

Key Topics Include:

  • Keyword Research and Selection
  • Site Map Creation and Architecture Planning
  • On-page Content Optimization

Price: $124.99

19. Survey for Success: Growing Your Business with Customer Insights

Survey for Success explains how surveys can unlock the insights you need to make smarter decisions for your business. Your success starts with accurately recognizing what your customers want, regardless of whether you’re an entrepreneur, freelancer, or creative.

Sarah Cho of SurveyMonkey breaks down the survey process into simple steps designed to give you what you need to improve your product using real customer insights.

Key Topics Include:

  • Planning Surveys that Help you Hit Your Goals
  • Writing Questions Your Customers Actually Want to Answer
  • Reaching the Right Audience at the Right Time
  • Acting on Your Survey Results

Price: $15 monthly, $99 annually

20. Ultimate Google Ads

With the Ultimate Google Ads course, learn how to drive round-the-clock traffic to your website and use conversion tracking to determine the value of your ad campaigns.

Find out how you can design, improve, and optimize your own profitable Google AdWords Campaigns.

Key Topics Include:

  • Google AdWords
  • Pay-per-click
  • Remarket to Your Previous Website Visitors
  • Advertise Your Products and Services Online

Price: $199.99

21. White Hat Link Building

White Hat Link Building offers over one hundred videos covering actionable link building tactics, which are broken down into six easy-to-follow modules.

The course modules guide you through the process of finding and acquiring high-quality links with short, actionable videos.

Key Topics Include:

  • Measurable Prospecting
  • Outreach
  • Building a Low-Cost Team

Price: $999

Smart Marketing Matters

Marketing is an ongoing process that requires continued learning if you want to incorporate the best practices in your business.

Consider enrolling in one of these online marketing courses (or check out our list of free marketing courses) to arm your team with the best skills and strategies.

Have you joined any marketing courses before? Tell us about them in the comments below!

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