ClickFunnels Review: Features, Pricing, and Benefits Image

I’ve been using ClickFunnels software to help run my online business for more than 5 years now, and it’s been one of the key pieces of technology that has helped us grow our email list, improve our conversions, and increase sales.

Before ClickFunnels, I used to use LeadPages, but I found that it was extremely slow when it came to building landing pages because their software was very clunky. Furthermore, I found LeadPages wasn’t nearly as customizable as ClickFunnels.

Because ClickFunnels allows you to customize your landing pages completely, there is (almost) no limitation to what you can do or design with it. In contrast, I found doing even simple things like creating a customized opt-in form on LeadPages was impossible without custom coding.

What Is ClickFunnels?

ClickFunnels makes it easy for anyone to build a sales funnel and quickly list, sell, and deliver their products online. ClickFunnels is often used to build squeeze pages as well.

What is a Squeeze Page?

A squeeze page is a landing page on your website that allows visitors to sign up for your email list or newsletter by opting in.

How ClickFunnels Works

The primary goal of most online businesses is to convert website visitors into leads, usually via an opt-in form so that the leads sign up for your email newsletter or list.

Once your visitors become leads, then your goal is to convert them into customers by offering them information, education, and reasons to buy your products or services.

ClickFunnels helps you create web pages and funnels that guide your site visitors step-by-step through the entire sales process so that they don’t get confused, lost, or lose interest, which could ultimately cause them to leave the site.

By pointing your potential clients directly to the one service they need and following up with visitors even after they leave the page, ClickFunnels can increase your sales while ensuring a simple, pleasant experience for visitors.

What ClickFunnels Does

ClickFunnels can help you with the following:

  • Website hosting
  • Landing page design
  • Split testing and A/B testing
  • Affiliate management
  • Integrated payment systems
  • Training materials
  • Funnel templates

What Is a Sales Funnel?

So, what exactly are sales funnels?

A sales funnel is a series of steps that customers are guided through when they make a purchase. While many potential customers begin the process at the top of the funnel, usually only a fraction make it to the bottom to actually make a purchase.

There are 4 basic sales funnel stages:

  • Awareness
  • Interest
  • Decision
  • Action

Sites like ClickFunnels target online sales by helping businesses reel in customers and keep them on their site until they make a purchase (the “action” stage of the funnel).

However, sales funnels aren’t just for purchases: the desired action can also be a download or a subscription to an email list.

But since the process of building a sales funnel can be long and complex, sites like ClickFunnels are happy to step in and help you set up an effective funnel quickly and easily.

ClickFunnels Features

ClickFunnels has several features that, in my opinion, make it stand out from any other landing page building software out there.

Funnel Templates

ClickFunnels offers thousands of free and paid templates for 22 different types of landing pages and sales pages, broken down into 4 categories: lead capture funnels, sales page funnels, event funnels, and membership funnels.

Choose from a selection of both free and paid templates for each category to create a professional page that’s up and running in just a few hours. The templates can be edited and customized to your liking, but landing pages will already be created and linked for you, saving you a great deal of time and effort.

What I love about these web page templates is they are sorted by the “highest converting” so you can see which landing pages other people have used that have converted well. This makes researching other landing pages and creating knockout pages for your business is easier than ever.

Drop and Drag Editor

The ClickFunnels drop and drag editor is easy to use and allows users to design each page in a funnel exactly as they wish.

Customize templates to meet the needs of your campaign with just a few clicks. The funnel editor will also provide you with a launch checklist that breaks down everything you should complete before going live.

Almost every web page building software out there offers a drag and drop editor, but ClickFunnels is the only one I’ve found that lets someone like me with almost zero web design talent actually create beautiful landing pages quickly and easily. It just works!

Funnel Sharing

If you want to share a funnel you’ve created with someone else, all you need to do is send them a link, which they can simply click to start using the funnel immediately.

There’s no need to upload about files or exchange logins—ClickFunnels takes care of everything and makes sharing fast and seamless.

This might not seem like it matters if you don’t have any friends who use ClickFunnels, but there’s an amazing ClickFunnels group on Facebook, and you can get tons of great advice, ideas, and funnel ideas there.

Thorough Tutorials

When you sign up for ClickFunnels, you’ll be able to take advantage of a 7-day onboarding process that includes thorough tutorials and 4 different games to help you get the hang of things.

With each game, you’ll be assigned different tasks that are accompanied by video explanations that will show you how to complete the process.

ClickFunnels is intuitively designed and easy to use, but it’s good to know you have great tutorials to get you started if you’re not sure how to use it. They also have extensive help documents that walk you through just about anything you’d want to do with the software, as well as great customer service and pretty fast responses to any chat questions you have.

Integrated Shopping Cart

Easily track your customers’ purchasing habits with the integrated shopping cart. Unlike with many other similar tools, no additional programs are needed to use the integrated shopping cart with ClickFunnels.

ClickFunnels shopping cart feature is great if you don’t already have shopping cart software. If you already have your own software and don’t want to change it, you can easily integrate your shopping cart with ClickFunnels.

Payment Processing

At the end of your marketing funnel, you’ll be able to use a combination of PayPal and Stripe to accept and process payments. Yes, ClickFunnels does integrate with Paypal and Stripe!

This makes it really easy for your customers to buy because they can use Paypal or a credit card or debit card to check out.

Affiliate Management

ClickFunnels also includes features that make it easy to manage affiliates.

Your affiliates will have their own account, dashboard to access links, and ClickFunnels makes it easy to track all the sales and commissions so you can pay your affiliates the correct amount.

Is ClickFunnels Legitimate?

Yes, ClickFunnels is a legitimate software company used by tens of thousands of businesses around the world. ClickFunnels software is widely hailed as being better than any alternatives out there, which is why the company has so many customers.

ClickFunnels Pricing

ClickFunnels has two pricing tiers: Basic and Platinum. Most businesses will get everything they need with the Basic plan, so I recommend picking the Basic plan to start.

Another smart option would be to sign up for the Platinum Plan and test out its features during the free trial period to see if you might benefit from some of those extra features.

ClickFunnels Basic: $97/month

  • 20 funnels
  • Create up to 100 sub-pages within each funnel
  • 1 user
  • 3 payment gateways
  • Connect up to 3 domains
  • Chat support
  • Funnel hacker forum
  • Courses and trainings

ClickFunnels Platinum: $297/month

  • Unlimited funnels
  • Create unlimited pages within each funnel
  • 3 users
  • 9 payment gateways
  • Connect up to 9 domains
  • Unlimited follow-up funnels
  • Priority chat support
  • Weekly peer review “hackathons”
  • Funnel hacker forum
  • Extra hours of courses and trainings

ClickFunnels Alternatives

What if you’ve outgrown Clickfunnels or need an alternative?

If you have a very large business with high order volume (more than a few million dollars a year), then you may want to drop ClickFunnels and create your own tech stack. You’ll likely want a high-level technical team member or your CTO to help you with this.

If you’re not sure you can afford ClickFunnels or you just want to check out some other possibilities, you can check out these landing page building software alternatives.

Can You Make Money with ClickFunnels?

Aside from the fact that ClickFunnels can help to increase your conversions and therefore your sales, the site also offers an affiliate program that pays a commission for every signup they get from your links.

Or, you can become a ClickFunnels certified partner and sell the funnels you make for others to use.

Did you find this post helpful? Let us know in the comments below!


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