The purpose of a business is to make your customers happy. The happier you make your customers, and the more customers you please, the better your business will do—whether you’re selling books, software, services, or anything else.
If you want to get more customers, you need more leads. And the best way to get leads online is with a squeeze page.
A squeeze page is a type of a landing page that gives your website visitor only two options—to opt-in to your email list or leave the page.
Squeeze pages are designed with one sole purpose—to gain the email address of the visitor as they sign up for a free irresistible offer so that you can grow your email list. Squeeze pages are effective marketing tools because they help you convert far more website visitors into leads than with any other type of landing page.
When you have the email address of a prospect, you have the opportunity to nurture the relationship with them via email marketing and eventually guide them further on the sales funnel to make a purchase.
So how can you create a fabulous squeeze page for your website?
One option is to hire a fancy web designer with online marketing experience—the other option is to do it yourself using free or inexpensive software. Unless you have a big marketing budget, I highly recommend using software to create your squeeze pages.
Luckily there are many digital tools out there that you can choose to develop a successful squeeze page. So let’s take a look at some of the best software tools for building squeeze pages.
InstaPage is a robust landing page platform which uses a cloud service and offers over 100 pre-made landing page templates. You can customize these templates to build any kind of landing page, squeeze page, webinar page, and thank you page.
These pages can be built very quickly using their design-friendly drag-and-drop builder. You can also start with a blank template to create your own design. The editor allows you to add headlines, paragraphs, images and videos, various buttons, different types of forms, and shapes.
In some landing page editors you can place elements in certain sections only (in other words, customization is limited), but with InstaPage you have complete freedom with the placement of objects on the web page (full customization). Elements can also be layered over each other as you create your own designs and every component can be customized.
If you’re picky about design, this is a great option because it’s fully customizable.
A new feature added in InstaPage is Instablocks. Some businesses create multiple landing pages, and they want these pages to be consistent by using common components. With other landing page builders you have to recreate these elements, but with Instablocks you create the component once and use it again, saving you a lot of time if you want to run split tests, A/B tests, or create multiple landing pages.
InstaPage also offers seamless integration with email service providers, CRM and organization tools like MailChimp, ConvertKit, SalesForce, ActiveCampaign, Campaign Monitor, AWeber, and more.
You can also integrate Google Analytics and Google Adwords, and track all your campaigns on one dashboard.
The pages are mobile-responsive which is useful in capturing leads from mobile users. You can test and improve your pages with A/B testing, heatmaps, and analytic features.
You have the option of free hosting on the InstaPage server, or you can embed your squeeze page on your WordPress blog or on Facebook.
Use this link to get a 14-day free trial of InstaPage. Pricing starts at $69 per month.
ClickFunnels is an online sales funnel builder which simplifies the whole sales and marketing funnels for all types of businesses—small, medium, and enterprise.
A squeeze page is often the front end of your sales funnel.
The sales funnel takes your prospect further down the sales journey from collecting their email address with a free offer to sending them to a sales page designed to get people to buy your product or services.
ClickFunnels gives you various types of sales funnel options like Lead Capture Funnels, Sales Page Funnels, Event Funnels, and other special funnels like Membership funnels. This also includes simple funnels like the Squeeze Page Funnel which collects a visitor’s email address and then sends them to a Thank you page when signing up.
Each funnel has its set of free and paid templates which you can customize and organize to attract your ideal clients.
Although the landing page editor is not as flexible as InstaPage, you can easily achieve any design you want by using their visual drag-and-drop editor. The pages in ClickFunnels are laid out in sections, and you can drag and drop your elements anywhere in these sections.
ClickFunnels has a wide variety of elements (widgets) from basic ones like Headline, Image, Text, Button, Input forms and Video widgets to more advanced features. Each element can be customized.
The best part is that no coding is required, you don’t need to be a designer, and the onboarding process is pretty impressive. So you can quickly learn and set-up your funnels in no time.
Overall, ClickFunnels is an excellent investment if you have a product to sell (Our free training course on How to Earn a Full-Time Income as an Author is built with Clickfunnels).
Click here to get a special 14-day Free trial with Clickfunnels. Pricing starts at $97 per month.
LeadPages is a landing page builder that creates landing pages (including squeeze pages) and popups—both specifically designed to collect email addresses.
With LeadPages you have access to over 126 professionally designed standard templates and over 136 drag and drop templates. The number of templates is increasing every month and covers any application you can think of—from webinar pages, upsell pages, launch pages to 404 pages and thank you pages.
With LeadPages you don’t have to be a designer because you are starting with proven landing page templates that fetch high conversions.
LeadPages has two editors. The standard editor is a point-and-click editor which allows you to make simple edits to various elements on the template but it has its limits. It also has a more customizable drag-and-drop editor which gives you better functionality and flexibility. With this editor, you have full control of your design.
One of the defining features of LeadPages is the ability to design and add pop up opt-ins into your website. This feature is called LeadBoxes, and it has a separate drag-and-drop editor to customize your designs and make them look different from landing pages.
If you use WordPress, you can install LeadPages with a connector plugin. And if you don’t have a WordPress site, then too you can integrate your website with LeadPages.
LeadPages supports all the major email service providers including ActiveCampaign, Drip, ConvertKit, and MailChimp.
You can split test your landing pages and pop-ups to maximize conversions. And everything created on LeadPages is mobile-responsive, so your pages will function effectively on all devices and look great too.
LeadPages does have a complicated 3-tier pricing structure, where specific features are available only at certain pricing tiers.
LeadPages offers a 14-day free trial.
Note: We do not currently recommend LeadPages because they have not updated their software in a few years, their page editors load incredibly slowly, and the analytics are pretty poor compared to InstaPages and Clickfunnels. If and when they update their platform, it may once again become one of the best tools for building squeeze pages and landing pages.
Page Wiz is a versatile page builder so you can build any type of marketing page you want—like sales pages, presell pages, landing pages, squeeze pages, lead capture pages, and more.
It offers a true drag-and-drop WYSIWYG functionality so you can move elements anywhere on the page and you can add advanced functionality to these elements.
Page Wiz also has a wide range of free and pro templates to choose which you can customize to suit your business. And they are all mobile-responsive and optimized for maximum conversions.
One of its best features is that Page Wiz offers 100% secure hosting in the cloud. This means no paying for expensive hosting or managing tedious plugins.
The landing pages on Page Wiz have built-in A/B testing automation which supplies you with real-time stats so that you know which page is converting effectively.
Page Wiz has an effective lead management system. The “leads” section stores all the leads you generate from your landing pages and also send your leads to your email address.
You can integrate with an email autoresponder service, Google Analytics, or SEO plugins. Page Wiz also integrates with third-party systems such as Salesforce, MailChimp, Zapier, GetResponse, Constant Contact, and more.
With Page Wiz, you can design your pages quickly, and you don’t have to spend any time learning. But if you do have questions Page Wiz support is tremendous.
You can sign up for a 30-day free trial with Page Wiz. Pricing starts at $29 per month, so this is one of the most affordable options available.
Wishpond is a versatile landing page software. What makes it unique is that it is also a fully operational email marketing software. This means that you can build your list, automate promotions and build connections with your audience all in one go.
It is an ideal lead management platform that offers over 40 integrated tools which you can use to attract leads and keep them coming back for more.
With Wishpond you can create landing pages, website popups, forms, contests, and promotions, and also automate marketing, email marketing, and lead management.
Wishpond lets you build, publish, and A/B test your pages and your pop-ups.
Wishpond is also a full-featured contest platform so you can build your email list by creating and offering free gifts, coupons, courses and more. Other standalone contest platforms usually cost quite a bit, but with Wishpond you get this added as a feature.
Wishpond offers several unique methods to publish your pages, but you don’t need a web host. So you can let Wishpond host your page, embed your landing page in your website, forward it to your domain or even embed it within Facebook.
You also have the option of having Wishpond’s team of marketing experts create and run complete marketing campaigns for you to generate leads if you don’t want to do it yourself.
You can start a 14-day free trial with Wishpond. Pricing starts at $49 per month.
Landing Page Monkey is a landing page generator which mainly focusses on web businesses and marketers. Its main feature is that enables you to embed video backgrounds or add in-box videos, using videos hosted on favorite sites such as YouTube and Vimeo, or from your own computer.
You also don’t have to install any software which makes configurations and updates really easy. It also offers an easy-to-use point-and-click editor.
Landing Page Monkey specializes in lead capture pages, but you can still create short-form sales pages, webinar promotion pages, affiliate pre-sell pages, contest notifications, and more.
All pages created with Landing Page Monkey are readily compatible with all major browsers and devices including smartphones and tablets. There is also no restriction to the number of pages you can create which is handy.
Landing Page Monkey integrates well with all popular autoresponders, including MailChimp, Aweber, Constant Contact, GetResponse, and iContact. You can also custom code all your forms using any of the supported email service providers.
If you need a lot of landing pages, you can easily clone existing pages and tweak them according to their own requirements.
Landing Page Monkey templates can be quickly exported, imported and shared with affiliates and partners using the dashboard. And you also get built-in stats and tracking information for all your pages.
Landing Page Monkey comes with a free 14-day trial. Landing Page Monkey is just $37 per year, so it’s the cheapest option I’ve seen for building quick and easy squeeze pages!
Tip and Tricks for Creating Exceptional Squeeze Pages
With the following tips and tricks, you can create a squeeze page that will work for you.
- Good Layout: Create a squeeze page with a good content layout. Make sure you start with an enticing headline to capture attention. Make sure the most critical piece of content is above the fold, but it should also not be content-heavy. Follow this up with an opt-in form. Add keyword-rich content below the fold after the form to get around Google’s dislike for squeeze pages (as they can appear spammy of not correctly done).
- Form: Make sure the form you use is simple and does not ask unnecessary questions. Use minimal form fields (just email is best unless you absolutely need their name).
- Visuals: Use video, and enticing images to attract attention, but audio should be avoided.
- Success Story: Add testimonials, reviews, and success stories as this generates trust and people are more likely to sign up.
- Call-To-Action: Have a strong call-to-action so that people know what to do and what they are getting when they sign-up
- Clear Close: Always add a visible close button as visitors must have the option to leave the page if they don’t want to sign up.
Why Use a Squeeze Page Builder?
Using a squeeze page tool is an investment which ultimately leads to success if done correctly. Hiring a web designer will cost thousands of dollars, and even more every time you want to make a change or update or create a new page. Squeeze page building software is much cheaper, more functional, faster and easier to deal with, and will ultimately get you better results in most cases.
Squeeze page creators offer a range of tools you can use to create a squeeze page easily. You don’t have to be a designer, a developer or even a marketer to start generating leads.
The squeeze page tools mentioned above offer a range of options, tools, and features which you can use to develop a unique, lead-generating squeeze page.
By using one of the tools mentioned above, you can make sure your squeeze page is working efficiently, capturing email addresses of your prospects, and increasing traffic and conversions thus leading to more sales and business success.
Here’s to your success!
Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.