by Kate Sullivan |
If you want to launch your book with strong word of mouth and sales right out of the gate, then you need to do some groundwork months in advance. That involves building your author website, starting your email newsletter list, posting excerpts or teasers, and putting...
by Kate Sullivan |
Time for some cold, hard truth: Self-published authors are still at a disadvantage in the book industry. Even though readers have discovered how awesome many self-published books are, the book publishing industry doesn’t just hand out free professional book...
by Kate Sullivan |
Reviews sell books. That much is a fact. And they’re even more important to indie authors, who don’t have the marketing muscle of a huge multi-billion-dollar corporation behind them. In order to take a chance on a new book, people require what’s called “social proof.”...
by Kate Sullivan |
We all know about the importance of getting Amazon reviews, and most of us are also obsessive users of Goodreads, LibraryThing, or possibly both. We’re all over our Kobo and Nook stats, and we keep careful tabs on our Google analytics for our blog and on the bounce...
by Dr. Kenneth Atchity |
“Traditional” (aka “legacy”) publishing is a relatively recent term to describe the powerful, primarily New York-based publishers that are still the object of most new writers’ aspirations. The term is used today in opposition to “self-“ or “direct” publishing, which...
by Tom Corson-Knowles |
When was the last time you saw an author crestfallen because she just got another rejection letter from a traditional publishing company? For me, it was whenever I looked in the mirror during the six-year period that I couldn’t get a traditional book deal. I...
