149: Build a Successful Creative Career and Use YouTube to Grow Your Audience with Dave Kusek
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How To Build Your Email List Using YouTube
By now, we all know that we need an email list in order to stay in touch with our audience, promote books and products, drive conversion and upsells, and just generally develop a solid platform for everything we do as author-entrepreneurs. But how the heck do you...
Why Direct Mail Is Still So Important in a Digital Age
The digital world has changed so many things in our lives. It’s changed the way we do business, the way we write books, and the way in which we market our creations to a potential clientele. While innovations have affected nearly every aspect of life, a few old-school...
How Do Bookstores Promote Books? Bookstore Displays and Co-Op Explained
Every store, no matter what it’s selling, has certain places that get more attention from customers than others. Typically, those are the “endcaps”—the ends of an aisle—as well as special displays at the front of the store or between the shelves. It might even include...
How Do Books Get In Stores? The Difference Between Retail, Wholesale, and Distribution
Every author wants to see their book on a bookstore shelf. Sure, the Amazon.com and Kindle stores are awesome (and it’s where most authors make the majority of our sales), but there’s something about seeing your book on an actual store shelf that just gets the ol’...