152: Market Less and Sell More with Rachel Aaron
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The Writer’s Guide to Ecommerce: What’s In It For You?
Being a writer is all about writing—creating stories and worlds and concepts that no one else has communicated in quite the same way ever before. But being an author is about transmitting those stories and worlds and concepts to others—getting them out into the...
151: How To Make Your Book Go Viral with Word-of-Mouth Campaigns with Jonah Berger
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How to Run an Integrated Social Media Campaign for Book Marketing
Writing a fantastic book is only the first step in becoming a successful author. After that, you’ll need to work on building your brand and creating a solid marketing strategy that will propel this book and everything else you do to success. When marketing your book,...
What Is Metadata? And How You Can Use It To Reach Readers
Writing a book is all about adding value to the world. When we write, we share our expertise, our creativity, our insights, and our opinions with the world—we’re helping other people find answers to a problem we’ve struggled with, or sharing our unique creative vision...
Help Readers Find Your Book Using BISAC Codes and Categories
You may have written the best book in the world, but you won’t get anywhere as an author if people can’t find that book. Book discoverability and search is incredibly important for making sales. You need to make sure that your book is one of the first results when...