The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs https://www.tckpublishing.com Non-Traditional Book Publishing for Independent Authors Wed, 22 Nov 2017 07:54:44 +0000 en-US hourly 1 https://wordpress.org/?v=4.9 https://www.tckpublishing.com/wp-content/uploads/2016/08/cropped-TCK-Publishing-Square-Logo-1400x1500-1-32x32.jpg The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs https://www.tckpublishing.com 32 32 We believe authors change the world by sharing important stories and ideas. Let us help you get your story out to more people and make the world a better place. We interview authors who are self-published, indie published, and traditionally published to find out what’s working right now to help you grow your career and sell more books.<br /> <br /> On The Publishing Profits Podcast show, international bestselling author and publisher Tom Corson-Knowles interviews the publishing industry's best authors, publishers, editors, literary agents, marketers, and attorneys to share inspiration, education and best practices. Our mission is to help authors and publishers succeed in the new era of publishing.<br /> <br /> Ebooks didn't even exist 15 years ago. Today, readers spend more than $6 billion each year on ebooks in the United States alone. Are you taking advantage of this huge shift in reader purchasing habits? Tune in and learn how to build a full-time career and income as an author by proactively responding to the huge changes in the industry.<br /> <br /> Whether you're just thinking about writing your first book or you're a multi-published author, you'll find new ideas to help you take your career to the next level.<br /> <br /> The show's audience includes writers, new and experienced authors, publishers, literary agents, editors, graphic designers, bloggers, content creators, marketing professionals, public relations and PR experts, and publishing attorneys.<br /> <br /> Learn more at http://www.PublishingProfitsPodcast.com The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs tom@tckpublishing.com tom@tckpublishing.com (The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs) Copyright 2017 by The Publishing Profits Podcast The #1 Show for Writers, Authors and Publishers The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs https://www.tckpublishing.com/wp-content/uploads/2017/04/Publishing-Profits-Podcast-Cover-Image.jpg https://www.tckpublishing.com tom@tckpublishing.com We believe authors change the world with by sharing important stories and ideas. Let us help you get your story out to more people and make the world a better place. We interview authors who are self published, indie published, and traditionally published to find out what’s working right now to help you build your career and sell more book.s On The Publishing Profits Podcast show, international best selling author and publisher Tom Corson-Knowles interviews the publishing industry's best authors, publishers, editors, literary agents, marketers and attorneys to share inspiration, education and best practices. Our mission is to help authors and publishers succeed in the new era of publishing. Ebooks didn't even exist 15 years ago. Today, readers spend more than $6 billion each year on ebooks in the United States alone. Are you taking advantage of this huge shift in readers’ purchasing habits? Tune in and learn how to build a full-time career and income as an author by proactively responding to the huge changes in the industry. Whether you're just thinking about writing your first book or you're a multi-published author, you'll find new ideas to help you take your career to the next level. The show's audience includes writers, new and experienced authors, publishers, literary agents, editors, graphic designers, bloggers, content creators, marketing professionals, public relations and PR experts, and publishing attorneys. Learn more at http://www.PublishingProfitsPodcast.com Weekly 163: How Book Promotion Sites Work and Data-Driven Online Marketing Strategies with Ricci Wolman https://www.tckpublishing.com/how-book-promotion-sites-work/ Fri, 17 Nov 2017 05:12:26 +0000 https://www.tckpublishing.com/?p=10525 https://www.tckpublishing.com/how-book-promotion-sites-work/#respond https://www.tckpublishing.com/how-book-promotion-sites-work/feed/ 0 Ricci Wolman is the founder and CEO of Written Word Media. You may not have heard of Written Word Media before, but I’m sure you’ve heard of some of their brands, including Free Booksy, Bargain Booksy, and Red Feather Romance, all of which are very popular book promotion websites. Ricci has more than 10 years […] how to sell more books with online promotion sites

Ricci Wolman is the founder and CEO of Written Word Media. You may not have heard of Written Word Media before, but I’m sure you’ve heard of some of their brands, including Free Booksy, Bargain Booksy, and Red Feather Romance, all of which are very popular book promotion websites. Ricci has more than 10 years of experience building online audiences using data-driven customer acquisition techniques, and she has an MBA from Harvard University.

Ricci’s background is in online marketing, and specifically the part of online marketing that is data-driven. She is an expert at running ads and figuring out the ROI (Return on Investment) or figuring out how much it costs to acquire a customer, whether that’s getting a customer to give you their email address or getting them to buy something at your online store.

Ricci actually got her start with The Body Shop, a natural beauty company, working with their e-commerce division at headquarters. After helping build their e-commerce division and working for a couple other companies, Ricci decided to start her own consulting firm. She specialized in helping medium-sized companies acquire new customers.

When she started working in the online marketing space 11 years ago, everything was new. Facebook was new! Ricci remembers when Facebook came out with its first ad product, allowing people to pay for customers to like their Facebook page. She’s seen how sophisticated online marketing has become over the last decade, and she’s helped several businesses navigate the online marketing space.

The Birth of FreeBooksy

While she was running her consulting company, Edge on Marketing Group, Ricci’s mom published a book. Her mom asked for her help getting that book onto Amazon.

Once it was live on Amazon, though, it didn’t sell any copies, and her mother was very disappointed. This was around the time that Amazon launched their exclusivity program, KDP Select.

In the original incarnation of KDP Select, you could opt for exclusivity with Amazon and have the ability to give your book away for free for 5 days out of every 90-day period.

Ricci convinced her mom to opt into KDP Select and offer the book for free. The book still didn’t sell any copies.

Ricci was confused. She expected her mom to see at least some activity when the book was offered for free. So she dug into the data to figure out what went wrong.

She discovered that on the days her mother’s book was free, so were 5,000 other books on Amazon. Her mom’s book had a real discoverability problem, both when the book was priced and when it was free.

That’s when she decided to start FreeBooksy. Originally, FreeBooksy was a blog that picked 5 to 10 free books on Amazon every month and helped them gain exposure. Ricci also featured her mother’s book when it was free to try and give it some exposure.

FreeBooksy: From Hobby to Side Project

FreeBooksy started as a hobby and a way for Ricci to help her mom. It quickly became a side project because she used FreeBooksy as a sandbox to test out online marketing techniques for her consulting business.

She used FreeBooksy to test all of the major social media ad platforms as they came out.

Because Ricci spent the time testing ad platforms with the FreeBooksy brand, she began to build an audience.

When the social media platforms first started running ads, they were very inexpensive. Facebook’s first ad platform allowed you to run ads for a penny apiece. So you could end up spending $10 in a day and literally get hundreds of likes.

After Ricci built an audience, authors began to approach her, offering money to have their book featured on her Facebook Page and blog. That’s when FreeBooksy turned into a side business.

Ricci decided to focus on FreeBooksy and build Written Word Media three-and-a-half years ago, after the business grew to the point where it became her primary focus.

How Book Promotion Sites Actually Work

FreeBooksy has two types of customers: readers and authors.

How FreeBooksy Works for Readers

FreeBooksy gives readers an easy way to discover new books. There are literally thousands of books free every day on Amazon and it’s really overwhelming for a reader to wade through all of that and discover something they might like.

When a reader signs up for FreeBooksy, they give FreeBooksy two pieces of information:

  1. What genres the reader likes.
  2. What device the reader likes to read them on.

With these two pieces of information, FreeBooksy is able to come up with a highly personalized experience for the reader.

Every single day, FreeBooksy sends an email to its subscribers with a list of books that meet their criteria.

FreeBooksy subscribers are highly engaged because the emails give them a unique customer experience tailored to each individual.

FreeBooksy is able to help authors get their books in front of readers who will be interested in reading them. The fact that FreeBooksy’s reader audience is highly engaged means that it’s a very attractive opportunity for authors.

Ricci and her team have 3 to 6 slots per daily email promotion. She and her team have found that depending on the genre, readers prefer having 3 to 6 choices.

The email recommendations are a mix of paid advertisements and editorial selections.

The paradox of choice:

If you give your customer one choice and say “it’s this or nothing,” they generally become upset because of the lack of choice.

If you give the same customer two choices, they become happier. If you give that same customer three choices, they become happier still.

However, if you give that same customer 15 choices, they’ll be less happy than when they had two choices. Ricci and her team have found the best balance is to give readers 3 to 6 choices depending on the genre.

How the Written Word Media Sites Work for Authors

Here’s the process authors use to promote their book with one of Written Word Media’s book promotion sites.

  1. Choose your brand. The first thing you have to do as an author is choose which site you’re going to promote your book on. If your book is free, you’re going to use FreeBooksy. If your book is $4.99 or less, you’re going to use BargainBooksy, and if your book is a steamy contemporary romance, you’re probably going to use Red Feather Romance.
  1. Choose your timeline. Go to the appropriate website and check to see that the days you want are available. Occasionally the website(s) do sell out certain days.
  2. Submit your book. Once you’ve decided on available advertising days that work for you, you submit your book to the site; the team there will help you make sure your book cover and description will maximize book sales.
  3. Watch the sales happen. On the day your book is scheduled to go out via email blast, you will see a spike in sales. Ricci’s goal is that you make enough sales to cover the cost of the ad within 48 hours of the email blast. That’s why ads with Written Word Media sites range from $25-$100.

The Top Strategies Ricci Uses to Build Her Reader Base

Ricci uses a variety of techniques to make sure there’s an active, engaged reader audience for each of her sites and services.

Paid Advertising

Ricci uses some paid advertising. She advertises on all of the major social media platforms that support advertising. She runs Facebook ads to build an audience. She also runs ads on Pinterest and Twitter.

Word of Mouth

There’s a huge word-of-mouth component because the users of Ricci’s email service love the service, and they tell their friends about it.

Authors should use the same mix of advertising strategies. Paid advertising gets traffic to your book page so that people know it exists.

It’s vitally important that you write a good book, so that when people do find your book, they like it and tell other people about it.

Building One Brand vs. Building Many Brands

One of the choices for Ricci early on was whether or not to build up one brand, or to diversify and build different brands for different types of readers.

BookBub is an example of a company that decided to invest all of its energy into building up one brand. Clearly, they have been successful.

However, Ricci still prefers building out different plans for different readers, because it allows authors the opportunity to target readers more specifically. At the same time, it allows for a more individualized approach to the emails being sent.

The one downside to building multiple brands is that every time you build a new brand, you’re starting from scratch.

How Authors Can Promote Their Books

There are quite a few techniques Ricci has learned that authors can use to maximize the potential of their books.

How to Launch a New Title

The first 30 to 60 days is the most critical time for launching your book and building an audience. This is especially true on Amazon because Amazon relies heavily on computer algorithms to generate visibility for new authors.

As of November 2017, Amazon’s current algorithm favors new books. Amazon will give your book a bit of a boost when it’s first released because it’s new. If you can leverage that in the beginning and drive your target readers to your book within the first 30 days, Amazon will continue to promote your book for you going forward.

how to sell more books online

“One mistake authors make is they release a book and send an email to everyone they know saying, ‘Please purchase my book.’ And that will definitely help your ranking, but what it can do is confuse the algorithms.”
– Ricci Wolman

What you want to do when you’re releasing a new book is define a target audience for Amazon’s algorithm. You want to promote your book to a group of readers who like the type of book you’ve written.

It’s fine if you want friends and family to purchase your book, but what’s more important is that you have more of your target readers purchasing your book. Defining the target audience for Amazon’s algorithms is one of the most important things you can do that will lead to success.

Using Book Promotion Sites to Promote a New Release

You can use the various promotion sites to help you gather your target reader. If you’re going to use book promotion sites, you should look at sites that use subgenres to market to specific readers.

At Red Feather Romance, you can place an ad for several specific types of romance, including (but not limited to):

  • Sweet romance
  • Steamy romance
  • Historical romance

The more specific you can get with your reader targeting, the better.

If you’ve written a historical romance and you promote your book using a site that only emails to romance readers in general, you’re not going to have the results you want because romance is such a big genre with many subgenres.

Find Your Fans

  1. Identify your target reader. Who are the people who will read and like your book?
  2. Figure out where your target reader hangs out. Go where they are, whether it be a Facebook group or a forum. You can join these communities and find beta readers or people who might be interested when you do a free promotion.

Using Paid Advertising to Build a Fan Base

Facebook ads and Amazon ads can work to build a fan base. But again, you have to know who your target reader is, so your advertising ends up in front of the right people.

Use Email Marketing to Build and Cultivate a Fan Base

Email marketing is the most effective way of marketing online. You own the email address, and you’re not advertising on anyone else’s platform.

Even with dipping open rates these days, you are still reaching 20%-70% of the people who say they are interested in you. Contrast that with Facebook, where if you have a fan page, you’re reaching at most 10% of your audience.

As you grow your email list, every time you send an email, you will see a spike in sales. It becomes almost addictive and you have to find the right balance so that you don’t annoy people and cause them to unsubscribe.

As an indie author, you will find that email becomes one of the core drivers of your business. Used correctly, email allows you to have a spike in sales when you want to have a spike in sales.

how to be a successful indie author

Final Words of Advice

“Success is within reach but it’s not going to be instantaneous.”
– Ricci Wolman

The number-one factor in success for indie authors is how long they have been writing and how many titles they have in the marketplace. The vast majority of authors earning $100K a year are authors who have been writing books for the last six years.

Everyone starts somewhere. First, you have to get your first book out there. Then you have to get your second book out there. The key to success for indie authors is perseverance, just like with any other business.

You have to keep on keeping on until you’re successful.

Book Promotion Sites

https://www.freebooksy.com/ – a website that helps indie authors build an audience by facilitating free giveaways of ebooks.

https://www.bargainbooksy.com/ – a website that helps indie authors build an audience by advertising when their book is $4.99 or less.

https://www.redfeatherromance.com/ – a website offering the best new, discounted, and free ebooks in the romance genre.

https://www.newinbooks.com/ – another Written Word Media brand. This brand is aimed that new releases in the marketplace. You should also go here if you want to promote audiobooks, paperback books, or hardcover books.

http://landers.bookbub.com/ – BookBub is the leader in book promotion sites. They have very granular reader categories.

http://ereadernewstoday.com/ – another good book promotion site with granular reader categories.

Links and Resources Mentioned in This Interview

https://www.thebodyshop.com – the British natural beauty company where Ricci got her start.

https://www.writtenwordmedia.com/ – a blog that has monthly data-driven articles about the indie publishing business.

For more on how to promote your ebooks online, read on!

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Ricci Wolman is the founder and CEO of Written Word Media. You may not have heard of Written Word Media before, but I’m sure you’ve heard of some of their brands, including Free Booksy, Bargain Booksy, and Red Feather Romance, Ricci Wolman is the founder and CEO of Written Word Media. You may not have heard of Written Word Media before, but I’m sure you’ve heard of some of their brands, including Free Booksy, Bargain Booksy, and Red Feather Romance, all of which are very popular book promotion websites. Ricci has more than 10 years […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 25:29
162: How to Create, Promote, and Grow an Online Course with Tyler Basu https://www.tckpublishing.com/how-to-create-promote-and-grow-an-online-course/ Fri, 10 Nov 2017 04:34:45 +0000 https://www.tckpublishing.com/?p=10433 https://www.tckpublishing.com/how-to-create-promote-and-grow-an-online-course/#respond https://www.tckpublishing.com/how-to-create-promote-and-grow-an-online-course/feed/ 0 Tyler Basu is the content marketing genius at Thinkific, one of the fastest-growing online course platforms. In episode 48, we talked with Tyler Basu about how to create a lifestyle business and live your dream life. He had just launched Lifestyle Business Blueprint. Since then, Tyler has gotten on board with Thinkific as their content […] how to promote an online course

Tyler Basu is the content marketing genius at Thinkific, one of the fastest-growing online course platforms.

In episode 48, we talked with Tyler Basu about how to create a lifestyle business and live your dream life. He had just launched Lifestyle Business Blueprint. Since then, Tyler has gotten on board with Thinkific as their content manager.

Thinkific helps entrepreneurs easily create and distribute online courses to their audience.

Why Is the Online Course Market Growing so Quickly?

The online course market is growing quickly because online learning is so attractive. People want to learn specific skills outside traditional learning environments. They want to have the flexibility to learn at home, and to learn on their own schedule.

Plus, there are a lot of topics that you can learn online that you don’t learn in school. That’s a huge part of it.

The demand for online courses has gone up significantly in recent years, and in response to that, entrepreneurs are creating online courses to serve their customers.

In 2017, the e-learning industry will reach $255 billion in total sales from people buying online courses.

The traditional book industry is between $80 billion and $100 billion—which makes the e-learning industry 2.5 times the size of the book industry globally! The major reason for this is that the price point for online courses is much higher than for a book.

The e-learning industry has a range of price points. There are online course marketplaces like Udemy where you can buy a course for as little as $10, and there are private courses hosted on entrepreneurs’ websites that can go for more than $1,000.

Another factor in the growth of the e-learning industry is that the cost of attending a college or university has skyrocketed in the past few years, making taking courses online a much more affordable option for most people.

On top of that, people are beginning to question the value of a traditional college degree. There are certainly specialized fields that require a traditional degree to enter, but there are a lot of professions, especially in business, where you don’t need the degree—you just need the skill set.

Online courses are perfect for jobs like those. Online courses provide skills at a price point much lower than that of traditional education.

The number-one value of online courses is that they can give you skill sets that you can use in your career.

In the internet age, there’s information available on every topic you can imagine, whenever you want it. If you decide you wanted to design a logo, and you went to Google and typed in “how to design a logo,” you’d have no problem finding information that would help you in designing your logo.

But the best online courses go beyond just giving you information. The instructors go a step further and make sure their students are implementing the information they are given to develop skill sets that make their students more valuable in the marketplace. That’s the difference a good online course can make.

The value for the student of any online course is actually implementing the lessons that you learn.

Design Your Course So Your Students Implement What They Are Learning

Before you create a course with your information, and maybe even before you write a book about it, you should test out your system and approach to solving a particular problem with other people.

Before you put it out in the marketplace, your system should work for more people than just yourself.

Maybe put up a free video on your YouTube channel. Maybe offer to coach some clients for free. Before you put anything up in the marketplace, you need to be able to prove that it works for different kinds of people. You are not your audience.

After you can prove that the information or system that you have is transferable to another person and that it worked for them, the next thing you have to consider is how to create a course that will cause your student to actually go through the material and implement it.

Create Short Lessons

The first thing you can do to increase engagement and implementation of your information is create short, actionable lessons. You want to create a lesson that doesn’t take a long time to consume.

Give Your Students Action Steps

After each lesson, you might want to give your students action steps they can do to implement what they’ve learned so far, immediately after learning it.

The more your students get in the habit of taking action, the more likely they are to successfully implement your course’s lessons in the long run.

Give Students Worksheets or Quizzes about Your Lessons

Another good tactic to use involves giving your students a quiz about the lesson they just took, or a worksheet that helps them implement something they’ve been taught by guiding them through the train of thought that leads to action taking place.

Allow your students to get quick wins. Don’t give them a ton of content without allowing them to experience the benefit of implementation.

how to engage students with an online course

“If all you offered was video lessons, you’d be doing a disservice to your students because we all have different learning styles.”
– Tyler Basu

Pay Attention to Learning Styles

People have a variety of different learning styles

There are:

  • Visual Learners
  • Auditory Learners
  • Kinesthetic Learners

And many more!

Some people learn best by watching videos. Some people learn best by listening. And some people learn best by actually doing the activity they’re learning about.

Most people learn through a combination of all three methods. If you want your lesson to be accessible to all of your students, you should:

  • Create a video of the lesson.
  • Create a slideshow of the lesson with blanks that people can fill in.
  • Record an audio presentation of the video lesson so that your students can listen to it.
  • Have the audio of the lecture transcribed so your students have a document they can read.
  • Create worksheets that students can use to help them internalize and implement what you’re teaching.
  • Create different types of media and different ways of teaching that same lesson.

Those are the best ways to approach creating content for your course that makes it accessible to all of your students, regardless of their dominant learning style.

The Marketing Advantage Courses Have Over Books

With books, reviews are practically everything when it comes to selling. Word of mouth is a huge factor in any bestselling effort for an author.

Word of mouth is still the best way to sell anything. If you have a great course that delivers the result promised to the student, that course is going to do well over the long term.

The major difference between an online course and a book is the price point. Because online courses are so much more expensive than books, the return on investment for advertisement is much greater when selling a course than when selling an ebook.

Because you stand to make more money, you can afford to spend more money when promoting your courses. This makes it easier to initially get the word out about your course.

Courses make it possible to have a sales funnel that allows you to extract the maximum amount of money from each customer that you get.

Using Facebook ads to market a $3 ebook by itself is not usually a profitable endeavor. But if your book is the first product in a sales funnel, that makes each customer who buys your book potentially much more valuable to your business.

As a nonfiction author in particular, it makes sense to have multiple ways for people to get information from you. If all you have is a book, you’re really leaving money on the table.

How to Promote an Online Course

So once you’ve created a valuable online course that offers plenty of ways for your students to access and implement the information you provide, how do you get those students?

Stage 1: Create a Minimum Viable Product

One mistake Tyler sees people making when they decide to create a course is that they lock themselves in their office and spend hours creating the course content. Then, when they come up for air, they suddenly decide that they need to learn about marketing.

This almost never ends well for the course creator because they haven’t validated their course concept. They haven’t looked at the market to see if anyone is interested in what they have to teach. They didn’t involve anyone else in the creation of the course content.

Your marketing should start as soon as your course creation does. If you are thinking of creating a course, and you have some people who’ve bought your book, or followers on social media, or an email list, you should engage with them and see what type of content they might like in your course.

Contact the people in your personal network, whether they’re customers, family, or friends, and say, “I’m thinking about creating a course on this topic. Is that something you’d be interested in learning, and if so, what kind of questions do you have on the topic?”

Then you begin to create the course with their input. You can then presell the course to them, and teach it via a weekly webinar. Next, you would improve that based on their feedback; create better, improved course content; and relaunch it at a higher price point.

This would prevent you from creating a course that nobody wants. It would also help you create a more complete, robust, and helpful course that leads to the types of results that your ideal customer wants to achieve.

When you create a course, you’re not trying to create something perfect from day one. You’re trying to create something that proves that people want it. From there, you improve it and add on to it based on feedback. That’s the way to ensure your success as a course creator.

Stage 2: Promote Your Proven Product

So let’s say you have a great course. You’re sure of its value. You implemented the suggestions of your first students, and you have testimonials from successful students. How do you go about promoting your proven product from there?

This is where authors and course creators have such a great advantage, because they’ve created a mountain of content to pull from. Tyler suggests that you use content marketing to help promote your course.

It is difficult to run ads straight to the purchase of the course and have it be a successful strategy. It works much better if you warm the customer up by giving them a piece of free, useful, actionable data along the way.

You have to give new customers a reason to trust you before you ask them to spend money. Maybe you can give them free training, or a series of short webinars that give useful but incomplete information.

The Power of Content Marketing

Thinkific uses its blog and YouTube channel to put free content out on the internet on how to build and promote your online course. Each piece of free content is a channel that allows a potential customer to find Thinkific. The free content does three things:

  1. It attracts a community of followers. It gets people talking about Thinkific.
  2. It establishes Thinkific as an authority in its market.
  3. It helps potential customers without ever asking for anything up front.

Reciprocity is a powerful psychological principle. When you do something for someone, the vast majority of people want to pay that back in one form or another.

Thinkific’s sales funnel goes like this:

  1. A potential customer sees a piece of free content on YouTube or on their blog about how to create or promote an online course.
  2. From there, they want the customer to either join their newsletter or a free webinar that allows Thinkific to show off its platform for creating courses.
  3. Next, that interested user can create a free account to try out Thinkific and play around with the platform.
  4. Finally, after establishing authority, showing customers how to use the platform, and then giving them a free taste of how it works, a customer will most likely decide to commit actual dollars to the platform so they can create a full-featured course.

how to promote an online course

Ways You Can Promote Your Online Course

There’s no one right way to promote an online course. Here are some suggestions. You could:

  • Use YouTube
  • Guest blog
  • Do podcasts
  • Use Facebook ads
  • Market through your social media channels

Every one of these strategies has been useful for Thinkific’s customer base.

“Think about who your customer is. What’s the result your course teaches them to get? And then think about the journey that requires your customer to buy your course.”
– Tyler Basu

At the end of the day, a course is a solution to a problem. Nobody’s just going to buy your course because you put it out there. Your customers are buying your course because they think it will help them solve a problem.

The key to promoting your course with content marketing is to think about:

  • Who your ideal customer is.
  • The result your course helps your customer to achieve.

Then you want to backtrack and ask yourself:

  • What does my customer think about when they’re not even aware of the problem?
  • What does my customer think about when they become aware of the problem?
  • What does my customer think about when they’re searching for a solution to the problem?
  • What is my customer thinking about when they’re comparing solutions to the problem?
  • What is my customer thinking about when they’re ready to buy a solution to the problem?

Once you’ve mapped out your customer’s journey, you can create a piece of content around each of those questions. Your content would help guide your customer along their journey and lead them to buying with you.

If you help your customer on their journey through different stages for free, when it comes to their biggest problem, they are more likely to choose to buy from you because you’ve built up trust with them.

Whoever your target audience is, a very small percentage of them are ready to buy immediately. By giving away free content that helps your ideal customer on their journey, you’re building a foundation of trust that allows your customer to buy your course more easily in the future, when they’re ready.

“Long-term success in business is about building long-term relationships.”
– Tom Corson Knowles

 

“Be there for your customers both before and after the sale.”
 – Tyler Basu

Making sure your customer is happy and giving them support after the sale is the way you get referrals and activate word-of-mouth marketing.

Three Ways to Create an Online Course

There are a few ways you can create your online course.

1. Use a Marketplace

You can create your course and upload it in an online course marketplace such as udemy.com or skillshare.com. The benefit to using one of these online marketplaces is the exposure. There are millions of customers on these marketplaces for you to market your course to.

There are limitations to the marketplace model. There are limits to how much you can charge. And there might be limits to how you can contact your students. You don’t get your students’ direct contact information. There are also rules you have to follow if you join one of these online learning marketplaces.

That being said, these marketplaces are a great arena to validate a course idea. You will also develop valuable experience starting in one of these marketplaces.

2. Build Your Own Site

The second option is that you build your own website using WordPress and members’ area plugins.

This requires either a bit of technical know-how or paying someone to set things up for you. You’ll also probably have to pay for the plugins, and you’ll have to manage all aspects of your course and its backend operation yourself.

However, you’ll get to keep all the profits from your course, you’ll have easy access to your students’ contact information and be able to upsell them or provide bonus content at any time, and you’ll have full control over how your course looks and feels.

3. Use a Learning Management System (LMS)

The third option is for you to host your course on a learning management system. Thinkific falls into that category.

Thinkific has the platform. All you have to do is show up with your content.

Tyler had a course he put on a WordPress site using OptimizePress. It took him a week to figure out how to put all of the content he had on his website. When he started working for Thinkific, he decided to move his course over to their platform. It took him 30 minutes.

Final Words of Advice

Don’t try to make your first course perfect. Perfection is the enemy of getting things done. Any time you do something for the first time, you’re going to make mistakes—and that’s okay.

If the course is good enough to help someone with a problem, just get it out there!

You can even offer a free course to test the waters. This will give you practice in creating a course. It will also help you validate the course idea. If the free course gets customers, you can judge the market for what a paid course in the same market space might get.

Never try to build a perfect course. Perfect is very subjective. You should aim for a course that is able to help people get a result they want.

You can always improve the course later. The goal should be to get a minimum viable product up so you can get feedback and improve it.

Links and Resources Mentioned in This Podcast

Lifestyle Business Blueprint: Top 5 Strategies For Making Money Doing What You Love From Anywhere In The World

https://www.thinkific.com/ – an online course marketplace. Tyler is their content manager.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

https://www.skillshare.com/ – an online learning community for creators.

https://www.udemy.com/ – another online learning community.

https://www.facebook.com/Thinkific/ – the Thinkific Facebook community. This is a great resource for people who need help.

https://www.thinkific.com/resources – there are blog posts and videos here designed to help entrepreneurs figure out how to create their first course.

tckpublishing.com/thinkific – use this link to get three months free on Thinkific’s business plan (usually $99 per month)

http://tylerbasu.com/ – Tyler’s website.

 

Read on for more ways to grow your email list and expand your reach:

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Tyler Basu is the content marketing genius at Thinkific, one of the fastest-growing online course platforms. In episode 48, we talked with Tyler Basu about how to create a lifestyle business and live your dream life. Tyler Basu is the content marketing genius at Thinkific, one of the fastest-growing online course platforms. In episode 48, we talked with Tyler Basu about how to create a lifestyle business and live your dream life. He had just launched Lifestyle Business Blueprint. Since then, Tyler has gotten on board with Thinkific as their content […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:47
161: How to Generate More Leads and Accelerate Your Business with Book Sales with Rob Archangel https://www.tckpublishing.com/how-to-generate-more-leads-with-book-sales-with-rob-archangel/ Fri, 03 Nov 2017 04:18:18 +0000 https://www.tckpublishing.com/?p=10464 https://www.tckpublishing.com/how-to-generate-more-leads-with-book-sales-with-rob-archangel/#respond https://www.tckpublishing.com/how-to-generate-more-leads-with-book-sales-with-rob-archangel/feed/ 0 In episode 7, we talked to Rob Archangel about audiobook publishing. In the last three years, Rob has built one of the most successful self-publishing services companies out there. I brought Rob back to talk about what he’s doing now and the lessons he’s learned over the last few years. Selling Books Directly from Your […] how to generate leads and grow your business with book sales

In episode 7, we talked to Rob Archangel about audiobook publishing. In the last three years, Rob has built one of the most successful self-publishing services companies out there. I brought Rob back to talk about what he’s doing now and the lessons he’s learned over the last few years.

Selling Books Directly from Your Website

It’s helpful if you can think laterally about how you can use your book to grow your business. Not everybody wants to go the bestseller route. There are lots of ways to publish your book and make a profit without selling a ton of copies.

The Kindle store is very competitive. It’s very difficult to stand out in the marketplace when there’s literally millions of books available. There is a big emphasis on price as a way to compete in the marketplace.

If you pour your heart and soul into a book and work on it for years, it can be hard to turn around and sell that book at just $0.99 or even $2.99.

But the entire Kindle business model is designed around encouraging authors to sell their books between $2.99 and $9.99.

More and more people are selling their books directly on their websites so they can charge what the book is actually worth.

Having a book on your topic of expertise establishes you as an expert in your field and gives you credibility. If you sell your book directly on your website, you have direct control over every aspect of your product and distribution.

Selling your book directly from your website works really well when your book is on a small niche topic that doesn’t have wide market appeal. Again, you have the ability to price the book at its true value, and if you work on your website and search engine authorization properly, you can find a market for your very specialized book.

You may have seen websites in high-end markets like investing and business selling specialized reports for $100 or $197. Depending on the report and what it can do for you, those price points make a lot of sense.

In contrast, it doesn’t make sense to put those kind of reports on Amazon and lose 70% of the profit, because the market is so specific—you aren’t going to get many more customers on Amazon than you do just by selling on your own website, and you’ll make far less money.

Rob has been in touch with an author who takes the “sell direct from your website” business model to an extreme. He sells his books for more than $1,000!

Obviously, you’re probably not going to sell a million copies at the price point of $1,000. On the other hand, at that price, it doesn’t take so much to make a decent living selling to leads you’ve already cultivated through your network.

Trade-Offs

The trade-off of selling books directly from your website at very high price points is that you have to find an audience for your material. Finding the audience for whom the book is worth premium pricing is the real work of this business model.

The benefit of selling your book on Amazon is that you have a potentially huge audience to market your book to.

When you look at how to market your book, you have to look at how specific your market niche is, the actual value of the book that you’re offering, and its value to the audience you are gathering (or have already gathered).

It’s best to think broadly when considering your marketing strategy.

At Archangel Ink, Rob and his team can advise you on the best way to use your book to grow your brand and your business.

Use Your Book as a Lead Generation Tool

Jay Campbell is another client of Rob’s.

Jay published the book, The Definitive Testosterone Replacement Therapy MANual: How to Optimize Your Testosterone for Lifelong Health and Happiness. It’s available on Amazon for $9.99 on Kindle and $15.36 in paperback. He also has it available on his website using a free plus shipping offer (where you give the customer the book for just the cost of shipping.)

Jay offers the book for the cost of shipping so that he can build his email list. He has a bunch of ancillary offers that he makes money from, so the free plus shipping offer is a moneymaking proposition.

One offer that is a particularly high-value item is Jay’s long-distance coaching. Jay also partners with a long-distance concierge medical practice. This service allows you to have in-home blood tests to determine your unique hormone levels, then lets you consult with doctors to figure out the best treatment for you.

He also partners with a supplement company and emails his qualified list of leads their offers. That’s an additional income stream for him.

Jay also has a podcast and YouTube channel. Jay estimates that he receives $100,000 more in sales per year thanks to publishing his book, and due to the authority status that book gives him as an expert in the industry.

When Jay published his new book, Burn Fat with the Metabolic Blowtorch Diet: The Ultimate Guide for Optimizing Intermittent Fasting: Burn Fat, Preserve Muscle, Enhance Focus, and Transform Your Health, he had close to 200 reviews within 72 hours, selling the book at $8.95.

Jay has a background in marketing and an extensive network of followers. This isn’t something you can set up over a weekend. But it is a good example of what’s possible if you have the right foundation in place.

Use Your Book to Establish Credibility and Build Your Brand

You can certainly use your book to build your voice in your industry. You can also use it to find leads and customers for your business and brand.

using a physical book to grow sales

Use Your Book to Build Relationships with Future Customers

“One of the great benefits of writing a book is that if you are an expert in your field, it allows you a vehicle to share your knowledge with people.”
– Tom Corson Knowles

Writing a book makes it easier for potential customers to find you. It puts your expertise on display, and gives you a way to connect deeply with your audience.

“Having a physical product to give people is really powerful.”
– Rob Archangel

Rob had another client, Lynda Goldman, who wrote the book, How to Make a Million-Dollar First Impression. She was invited to speak at a medical sales convention, and because she had physical copies of her book available, she was able to give out several copies of her book to the audience.

Giving that book to members of the audience helped her build a network that launched her business. Having a physical copy of your book in hand helps people look at you differently.

“Unless you’re in specific industries, like self-publishing, the likelihood that someone you know is actually a published author is probably quite low, so the market is quite open.”
– Rob Archangel

Giving people a physical copy of your book begins a conversation. It opens the door to the possibility of connection.

Your book can act like a soft salesman to your prospect. It’s not a high-pressure sales tactic, but it still puts you in their mind as someone they might like to buy something from.

Your audience can decide on their own how, when, and if they want to contact you. In many cases, someone who reads your book is presold. They already know, like, and trust you.

why you should publish a book to grow your business

How Alex Goldstein made $70,000 By Accident: A Case Study

Alex Goldstein is another one of Rob’s clients. In his book Publish to Sell: Long-Term Income from Short-Term Effort, Alex tells the story of how he wrote his first book on seller-financed real estate deals, distributed it to a few dozen people, and forgot about it.

This was right around the time of the financial meltdown of 2008. There was a hungry market for this sort of information.

Since then, Alex estimates that he’s made around $70,000 from clients who have reached out to him after they’ve read his book. This money came in without him promoting the book in any significant way, beyond the first wave of self-distribution.

His book established him as an expert in real estate. Clients who came to him from his book didn’t have a lot of price resistance, and they were eager to do what he said. People who came to him after reading his book wanted to work with him. Alex’s book sold him to his clients as someone to work with.

There came a point where Alex actually got mad that the book he’d forgotten about was doing better than other sales methods he put a lot of time, effort, and energy into!

“Imagine all the people you’re not serving if you’re not putting your knowledge out into the world.”
– Tom Corson Knowles

 

“You never know what’s going to happen. In many cases, casting a wide net, trying different things, experimenting around and seeing what happens, and being open to that sort of market feedback can be really powerful, and might lead you to some novel insights you would not have otherwise come up with on your own.”
– Rob Archangel

The Process of Writing a Book Has Value in and of Itself

“It’s never a waste of time to write a book and publish it. I have some books that only sell four copies a month. But going through the process of researching your book, writing it, clarifying your thoughts, and publishing it makes a huge impact on your life even if you don’t make money from it.”
– Tom Corson Knowles

You never know the opportunities that will come up after you publish your book. If you have something inside you telling you to write a book, don’t ignore that voice. Writing a book will change your life in ways you can’t imagine.

Rob’s relationship with his business partner, Matt Stone, started with an email.

He found Matt’s website and simply emailed Matt saying, “I like what you’re doing and I’ll be following you.” From that first email, an extremely profitable friendship and partnership formed.

Writing a book as a business owner allows you to get clear on your own thought process and how you think about things. That’s incredibly valuable for future projects and productivity.

When you’re an entrepreneur running your own business, you spend your days putting out fires, going from one problem to the next, and it doesn’t allow you to reflect on the way you do things.

Writing a book gives you the space and time to reflect on what you do and how you do it. It makes you a more effective businessperson going forward, regardless of how many copies you sell after it’s published.

Writing a book allows you to think about who your ideal client is and what your ideal outcome is for them. That’s incredibly valuable information for your business going forward.

“The writing process helps you become much more clear and gives you a much broader perspective about what’s important in your work, expertise, and knowledge. The other great thing is it actually allows you to communicate that with your readers and customers.”
– Tom Corson Knowles

Answer Your Most Commonly Asked Questions in a Book

The first book Rob actually published himself was the Archangel Ink Self-Publishing Report. He and his team put the report together because they found they were answering a lot of the same questions repeatedly from potential clients.

When clients contact Archangel Ink these days, they’re encouraged to get the self-publishing report first and then contact them again if they think Archangel Ink might be a good fit.

Rob has heard a number of examples of coaches assigning chapters of their book as homework assignments, especially in the financial planning industry.

The process goes like this:

  • A client contacts a coach with a problem.
  • After the initial consultation, they agree on terms.
  • The coach says, “Great. The first thing I want you to do is read these chapters. Answer the questions in the book, come back, and we can chart a course forward for you.”

Being able to do that allows you to save time, because you don’t have to recap the same information over and over with each new client.

It also cements in your client’s mind their image of you as an authority. You have a book about the topic you’re coaching them on. You literally wrote the book. So you’re obviously an authority who knows what you’re talking about!

As a businessperson, you want that for yourself. You want to be taken seriously as a thought leader and expert. You want people to listen to you and follow your advice.

Writing a book demonstrates your breadth and depth of knowledge in your area of expertise.

The other benefit to giving your customers and clients a book that answers your most commonly asked questions is that it answers the questions your clients may be too afraid to ask you.

Writing a book that answers commonly asked questions gives your clients and customers a base of knowledge before they start to work with you. It allows you to save time because you don’t have to spend time getting new customers up to speed. Instead, you can spend your time building on the base of knowledge that you’ve already given them in your book.

Another benefit to giving new clients a book that answers the most common questions is if your client is already familiar with the information in the book. If they read the book and realize they already know the answers to the most common questions, it gives them a sense of confidence.

People like people who make them feel good about themselves. If you can do that through your writing, it helps you build stronger relationships.

“If you can provide a good, accessible summary that reaffirms your client or prospect is already a knowledgeable, informed, and astute person, they will have warm feelings associated with you. That makes it a lot easier for you to close the sale and form a positive relationship with them.”
– Rob Archangel

The Ideal Client for Archangel Ink

Archangel Ink is a publishing company geared toward professionals, coaches, and entrepreneurs. They also work with writers.

But the emphasis recently has been on working with clients who have a broader set of goods and services around their brand, who really want to use publishing to build on their platform and enhance their reach. They want to use publishing to market for them, to demonstrate their credibility and expertise.

The company offers a number of publishing services from start to finish. They’re a service provider, so when their work is done, the author still has all the rights to the material Archangel Ink has helped them package and/or produce. There’s no royalty share involved.

So if you’re someone who wants to publish and collect all of the backend yourself, Archangel Ink might be a good fit for you.

Archangel Ink is also really good at filling in the gaps. Let’s say you’re a person who’s really good at publishing, and you have an editor already, but you need help producing an audiobook, or with cover design or marketing. Those are all things Archangel Ink can help you do.

Archangel Ink offers a free 30-minute Skype or Zoom consultation. There’s no hard sale. Obviously, a lot of people who contact the company do end up working with them, but a lot of people just want to ask questions in real time. And they’re happy to do that. Rob and his team want to help authors expand their reach through publishing.

The reason that Tom Corson Knowles keeps using Archangelink for different projects is that they’re so reliable. They always deliver on time.

Links and Resources Mentioned in This Interview

Archangel Ink Self-Publishing Report – a short book that answers a lot of common questions about self-publishing.

Archangel Ink – Rob’s self-publishing services company. He and his team will help you navigate the world of self-publishing, and advise you on your best route to making money with your book.

http://hemochromatosishelp.com/ – Eric and Kristina Lewis are clients of Rob’s who sell their book directly on their website because it allows them to sell their product at a price point that is commensurate with the amount of work that went into creating it.

The Definitive Testosterone Replacement Therapy MANual: How to Optimize Your Testosterone for Lifelong Health and Happiness by Jay Campbell

Jay Campbell’s blog

Burn Fat with The Metabolic Blowtorch Diet: The Ultimate Guide for Optimizing Intermittent Fasting: Burn Fat, Preserve Muscle, Enhance Focus and Transform Your Health – Jay Campbell’s latest book.

How to Make a Million Dollar First Impression – a book by Lynda Goldman, another client of Rob’s. This book helped his client build a business.

Publish to Sell: Long-Term Income from Short-Term Effort by Alex Goldstein

 

For more on how to build your business and brand with a book, read on:

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In episode 7, we talked to Rob Archangel about audiobook publishing. In the last three years, Rob has built one of the most successful self-publishing services companies out there. I brought Rob back to talk about what he’s doing now and the lessons he... In episode 7, we talked to Rob Archangel about audiobook publishing. In the last three years, Rob has built one of the most successful self-publishing services companies out there. I brought Rob back to talk about what he’s doing now and the lessons he’s learned over the last few years. Selling Books Directly from Your […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:19
160: The Real Digital Nomad Lifestyle: Pros and Cons of Traveling the World with Brian David Crane https://www.tckpublishing.com/digital-nomad-lifestyle/ Fri, 27 Oct 2017 05:50:48 +0000 https://www.tckpublishing.com/?p=10339 https://www.tckpublishing.com/digital-nomad-lifestyle/#respond https://www.tckpublishing.com/digital-nomad-lifestyle/feed/ 0   Brian David Crane is a serial entrepreneur. He sold his first company at age 24. He has helped launch six different million-dollar brands, including Archives.com, which was bought for $100 million three years after launch. Brian has been a digital nomad since 2014 and he’s here to talk about the downsides of the digital nomad […]  how to be a digital nomad

Brian David Crane is a serial entrepreneur. He sold his first company at age 24. He has helped launch six different million-dollar brands, including Archives.com, which was bought for $100 million three years after launch.

Brian has been a digital nomad since 2014 and he’s here to talk about the downsides of the digital nomad lifestyle, and why you might want to rethink selling everything you own and traveling around the world.

Brian has had an entrepreneurial streak since he was a teenager. His first business was a lawnmowing company that he started at the age of 14. When he was 17, he started a recycling business with his mother that helped him pay his way through college. He sold that business after he graduated from college at 24.

Brian decided to travel the world to find himself. He was supposed to see 25 different countries during his 25th year. He canceled the trip three countries in, because it had no purpose and it didn’t seem to be helping him much.

He lost all his money in the financial crisis of 2008. Brian says that’s one of the best things that ever happened to him, because he was a little too big for his britches at that point.

A friend got Brian a job out in Silicon Valley. Over the next three years, he learned how to build and launch digital brands and built up a number of e-commerce brands.

Then he decided to strike out on his own and build the CallerSmart app, which helps you identify blocked and anonymous callers on your cell phone.

What Is the Digital Nomad Lifestyle?

Brian considers himself more of an expatriate than a digital nomad. He travels to a place, lives there for 3 to 5 months, and uses where he’s living as a base from which to explore. He has several bases around the world.

He has lived in:

  • Bali
  • Hong Kong
  • Vietnam
  • Poland

One of the major downsides to being a digital nomad is the fact that you move around all the time. People who are contemplating this lifestyle massively underestimate the time it takes to ramp up and ramp down from traveling. It undercuts your productivity quite a bit.

It’s very hard to build consistent habits as a digital nomad. It’s nearly impossible to create a routine if you’re always moving around.

Dealing with the Double-Edged Sword of Envy and Perception

As a digital nomad, you want to show people your lifestyle. But if you’re too open on social media, your boss and the people your boss works for will see it, and they may begin to question your work product. There’s a real danger to your income if you’re too transparent about your lifestyle.

The Digital Nomad Ponzi Scheme

There are a lot of digital nomads who travel the world because they convince other people who want to live that lifestyle to hire them as a coach. Instead of providing value and great insights, they make their money and support their lifestyle by telling you how you can do the same.

It’s a Ponzi scheme, plain and simple.

How to Find a Quality Coach Who Will Actually Help You Improve Your Skills

Starting about a year and a half ago, there were a lot of Facebook ads targeting people who wanted to be coaches. These coaches would coach people on how to coach coaches.

If you’re searching for a coach to help you improve a skill set, the best thing to do is search for a coach who has achieved what you want to achieve in life. You want to look for a coach who is successful and makes their income from something other than just being your coach.

The best coaches are people who are reluctant to take on new clients. They are busy, successful people who don’t need to make money from coaching clients.

Stay Away from Gurus

There are three levels of teaching.

  1. A teacher can teach a skill without being a master at it. There are plenty of teachers who teach physics who aren’t master physicists.
  2. A mentor is someone who has mastered the skill. Mentors are people you can model to achieve success.
  3. A guru is someone who has mastered the skill and uses their mastery in one area of their life to convince people to follow them in every area of their life.

Gurus can be dangerous, because everyone is unique and gurus want everyone to follow their systems regardless of your individual strengths and personality.

the key to becoming successful is to be indispensable

The Real Key to Success

“Become so good in your field that they can’t ignore you. Become so good that the marketplace demands more of what you’re doing.”
– Brian David Crane

 

The real key to success in anything you attempt is to become so good at what you’re doing that people can’t ignore you. You want the marketplace to demand more of what you’re selling.

To develop that kind of expert skill level requires focus. You can’t be focused if you’re always traveling everywhere. When you’re constantly traveling, your brain is wired to always think about what’s happening next. If that’s all you’re thinking about, you can’t possibly live in the moment and plan to cause real, lasting change in the world.

The Problem with Materialism in the 21st Century

The problem with the lifestyle advocated by books like The Four-Hour Workweek by Tim Ferris is that it creates an addiction to novelty.

This type of lifestyle book advocates having experiences as being more valuable than owning things. While that may be true to some extent, there are extremes with every type of lifestyle.

Becoming addicted to novelty doesn’t allow you to process your personal experiences deeply.

Player Discipline and How It Relates to Online Business

The Dominican Republic is really good at producing major-league baseball players. This is because they teach aspiring baseball players how to hit every pitch that’s thrown at them, whether it’s thrown at their head or at their ankles.

The problem with this approach is when those players get to the major leagues, batting coaches don’t want them swinging at pitches outside the strike zone.

The same can be said for online entrepreneurs. When you’re just starting out in business, you take every opportunity you can get; you hustle to get clients.

The problem is, once you reach a certain level of success, it’s more important that you say no to certain opportunities that don’t work for you.

The true key to success is focusing on what value you can offer to the marketplace by using your best talents. By saying yes to everything once you reach a certain point of success, you limit your effectiveness.

How to Develop Your Discipline

“I find for myself that if I have a sense of pushing a rock up a hill, if I listen to that, if I’m not stubborn and I pay attention to it, a lot of times that’s an indicator to me that I’m swinging at something outside my strike zone. Realizing that helps reinforce my discipline.”
 – Brian David Crane

 

“Discipline for me is about cultivating the right habits. If you have the right habits in place, discipline becomes effortless.”
– Tom Corson Knowles

Brian’s Digital Nomad Habits

  • Brian has a sound machine he uses to help him sleep.
  • Before he goes to sleep, Brian puts his phone on airplane mode.
  • Brian journals every night. He has for four years.
  • Before he turns on his phone each morning, Brian does calisthenics and dancing.
  • Brian drinks 2 liters of water every day.
  • Brian has a set morning routine and a set nighttime routine that help him book-end the day in both directions, no matter where he’s at.
  • At every one of his bases, Brian has a particular office setup. He uses a two-monitor display setup to do his work.
  • Brian has found that having that stability dramatically increases his productivity.

One of the keys to happiness in life is having a balance between certainty and uncertainty. You need enough certainty to be stable and develop habits. You need enough uncertainty to be stimulated and surprised by new experiences.

Living a Great Life as a Digital Nomad

One of the problems digital nomads have is that constantly traveling the world feels like a vacation, and yet in order to sustain your lifestyle, you have to work some of the time.

So you’re never really on vacation, but you’re never focused completely on your work. It makes things muddled.

That’s why Brian chooses to have a base to explore from. It gives him a place to do his work and the ability to shift mentally from work to play.

Traveling while you work leads to incompatible long-term goals. And it siphons away your productivity.

When considering adopting the lifestyle of the digital nomad, it’s important to know ahead of time what you’re going to sacrifice, and to know your limits.

“You can have a lot of the things you want. You can’t necessarily have everything you want.”
– Tom Corson Knowles

 

“You can have everything you want, just not all at once.”
– Brian David Crane

 

When you want everything all at once, it leads to a great deal of pain because your expectations are out of line with reality, either consciously or subconsciously.

Being a digital nomad can be lonely. Brian misses the experience of working in an office with coworkers. There’s a social aspect to working with people in an office that the digital nomad gurus don’t talk about when they’re selling the lifestyle.

Another aspect to this is that as a digital nomad, all of your relationships are transitory because you’re moving around all the time.

It can be healthy to have an office and coworkers you see on a regular basis. Spending time together is what allows people to build relationships.

Developing and Maintaining Relationships as a Digital Nomad

Maintaining relationships as a digital nomad can be difficult. One solution is to live with friends. Last year, Brian and two friends rented a ski villa outside of Vancouver, Canada. The villa had five bedrooms. So there was a core group of three people there, all of whom had online businesses, and a rotating group of friends who occupied the remaining two bedrooms.

Again, the key to relationships is spending time together.

Another key to building friendships as a digital nomad is to find people who are on the same trajectory, and who you’re going to see over and over again. It’s incredibly tiring to keep initiating new people into your social group.

It’s important to build a community of people with similar interests around you. Having that community makes living the life of a digital nomad much less stressful.

“If you want to be location independent, why not go somewhere where you already have friends?”
– Tom Corson Knowles

Cultivate and build friendships with people you know you want to spend more time with in the future.

Using Mastermind Groups to Build Relationships

Another place to find like-minded people is through mastermind groups. These groups are great because they’re full of like-minded people pursuing similar goals. They can help you professionally as well as personally.

Using Local Sports Teams as a Way to Meet People

When Brian moves to a new location, he finds a local sports team to follow and uses that as an icebreaker to develop local relationships.

In Europe, Brian likes to follow soccer. He’s also a fan of basketball. Any team sport that will get you connected with people in the community works well.

The benefits of following a local sports team are:

  • It’s community-oriented.
  • It’s away from the computer.
  • It’s not motivated by business.
  • It allows you to keep your social life and business activities separate, which is helpful from a productivity standpoint.
  • Getting involved in local sports gets you involved in the community and away from your computer screen.

Using Social Media to Connect in Person

“I use Facebook and other social media platforms to find out who else is around [in my area] so we can meet face-to-face.”
– Brian David Crane

Some time ago, Brian was going to Oktoberfest to visit his girlfriend. He got on social media to see who else might be attending that Oktoberfest event and found out that two friends from Tennessee were also going. He was able to connect with them because he put an announcement on social media.

Travel with a Purpose in Mind

One of the major reasons Brian is traveling the world is to find a home where he can put down deeper roots. He knows a lot of people in their 30s who have a family and routine, and having that kind of stable life looks good to him right now.

From the point of view of those friends, Brian has a really good life. It’s the old cliché that everybody wants some of what they don’t have.

It’s important to know why you’re traveling and what the purpose is. That’s what’s going to allow you to get the most out of it.

The one thing that Brian might regret is that he didn’t start traveling until he was in his mid-20s. He would have traveled earlier, but it didn’t occur to him until somebody invited him to travel outside the United States because they thought he’d like it.

Advice for Aspiring Digital Nomads

“I see so many people who jump out of the plane without a parachute and just assume they’re going to learn how to land on their feet on the way down.”
– Brian David Crane

In Brian’s experience, it’s much easier to live the digital nomad lifestyle if you already have a part-time or full-time income coming in.

So many people tell you to just follow your dreams and you’ll figure it out as you go. You can do that. Many have.

But without question, it’s the hardest way to go.

Without a guaranteed income, there are so many more pressures and distractions to deal with than if you have a steady income coming in on a regular basis.

Write a book. Get a side business set up that’s not tied into any particular location, and then look into traveling.

It’s best to try out the digital nomad lifestyle before committing completely. Try a couple of trips to see if they work for you. A lot of people try it out and then go back to their life, either because they have satisfied their curiosity or because traveling wasn’t like what they expected.

The best way to have an impact in the world is to put down roots, focus, and take action.

CallerSmart and the IRS Scam

CallerSmart is an app that Brian had developed. It currently has more than 500,000 active monthly users who work to keep the database up-to-date.

CallerSmart can help you identify blocked phone numbers and unwanted callers. It can also help you block scam phone calls. The app works with iPhones and Android smartphones.

In particular, CallerSmart can help you avoid a scam having to do with the IRS.

This is where someone will call you from a blocked number and tell you that they are from the IRS. They say that you owe the IRS money and if you don’t wire them money immediately, they’re going to freeze your bank account or throw you in jail.

In reality, the IRS delivers tax notices exclusively via the U.S. Postal Service. You can call the IRS, but they will never call you directly. The first contact will always be through the mail.

CallerSmart will help you identify and block unwanted scam phone calls.

Links and Resources Mentioned in This Interview

Archives.com – One of the most lucrative brands Brian has helped launch. It sold for $100 million three years after launch.

https://www.callersmart.com/ – Brian’s current company. This app will help you identify blocked and unwanted calls on your cell phone.

The 4-Hour Workweek, Expanded and Updated: – the foundational book for anyone contemplating becoming a digital nomad.

 Healing the Shame that Binds You — John Bradshaw’s book about how to heal your personal shame.

Connect with Brian

Connect with Brian on Twitter – https://twitter.com/briandavidcrane

Email Brian directly – brian AT CallerSmart.com

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  Brian David Crane is a serial entrepreneur. He sold his first company at age 24. He has helped launch six different million-dollar brands, including Archives.com, which was bought for $100 million three years after launch.   Brian David Crane is a serial entrepreneur. He sold his first company at age 24. He has helped launch six different million-dollar brands, including Archives.com, which was bought for $100 million three years after launch. Brian has been a digital nomad since 2014 and he’s here to talk about the downsides of the digital nomad […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:20
159: Using Amazon Keywords to Sell More Books with Penny Sansevieri https://www.tckpublishing.com/using-amazon-keywords-to-sell-more-books/ Fri, 20 Oct 2017 04:45:26 +0000 https://www.tckpublishing.com/?p=9543 https://www.tckpublishing.com/using-amazon-keywords-to-sell-more-books/#respond https://www.tckpublishing.com/using-amazon-keywords-to-sell-more-books/feed/ 0 Penny Sansevieri is the author of several books, including How to Sell Books by the Truckload on Amazon. She’s also the founder of Author Marketing Experts. We interviewed Penny back in Episode 22: Getting Red-Hot Internet Publicity for Your Book, where we talked a lot about how to get online publicity for your books. I […] how to use amazon keywords to sell more books

Penny Sansevieri is the author of several books, including How to Sell Books by the Truckload on Amazon. She’s also the founder of Author Marketing Experts. We interviewed Penny back in Episode 22: Getting Red-Hot Internet Publicity for Your Book, where we talked a lot about how to get online publicity for your books. I wanted to bring her back again to continue our discussion about how to get publicity for your books online, and especially on Amazon, the largest retailer in the world.

In this fantastic interview, we talk about how to use keywords to increase your sales, the importance of gathering a street team, and how to get reviews to help boost your sales.

Amazon Is a Search Engine for Consumers

Amazon is not just a bookstore. It’s a search engine for consumers. There are two important things you can do to boost your ranking within Amazon.

  1. Get a consistent stream of reviews for your book. Reviews are like updates to your website or blog. Google likes to see regular updates to websites when it does its ranking. Amazon is the same way. The more regular reviews you have for your products, the more customers are interacting with your product, and so the higher you will rank, all other things being equal.
  2. Choose the right keywords. A lot of indie authors will pick single keywords when they choose the keywords for their book. It’s better to select longer keyword strings if you can. Studies have shown that longer keyword strings—or longtail keywords—end up being the keywords people use before they buy something. No matter what type of book you’re writing, whether it’s fiction or nonfiction, you want to choose the keywords that your audience is most frequently typing in to find the type of book you’re working on.

 

how to use keywords to reach your audience

Keywords have within them the intent of the reader. The more specific the reader is about what they’re searching for, the more likely their intent is to buy.
– Tom Corson Knowles

 

How to Find the Keywords Your Audience Is Searching for

Penny recommends doing all the keyword research yourself. What you want to do is:

  1. Go to the Amazon Kindle store.
  2. Enter a search string that relates to your book.
  3. Judge the competitiveness of that keyword string based on the number of results that come up, and the sales rank of those results. The more books that rank for a particular keyword phrase, and the higher the sales rank of the books on the first page of search results, the more competitive a particular keyword phrase is.
  4. After you search the keyword phrases that come naturally to your mind, you can use the Amazon suggested searches that show up as you type. However, there will be times when Amazon’s suggested keyword searches aren’t relevant to the book that you are trying to rank. Be careful of that.

Penny has found it’s better to do this kind of keyword research manually because Amazon is changing all the time and every piece of software she’s tested isn’t as accurate as she would like.

 

How to Use the Keyword Strings You Find to Improve Your Sales

Penny likes to find 15 keyword strings that she can use to help her audience find her books. Amazon allows you to directly input seven keyword strings into your metadata to help customers find your book.

But there are other places keywords can go that will still help your readers find you. You can also put keywords:

 

It’s very important that you use the keyword strings you find naturally. You should not engage in any sort of keyword stuffing behavior, because that may get your book pulled from Amazon.

Penny likes to find 15 keyword strings, because you will often find that a particular keyword phrase stops working to attract readers to your book. Having 15 gives you a lot of backup options.

How to Tell If a Keyword Phrase Is Working for You

You can see if a keyword phrase is working for you by whether a particular book rises or falls in sales ranking if you change a keyword phrase. Penny likes to test her keyword phrases one at a time, especially if she’s in a crowded market, like dieting or dating.

To change your keyword strings:

  1. Go into your Author Dashboard.
  2. Select the book that you want to modify.
  3. Go to the keywords field and change the keyword string you want to test.
  4. Monitor your results. Typically, within 48 hours, you’ll be able to tell whether or not a book is rising or falling in the Amazon rankings.

You can also edit your book description to include the keyword you want to test. Amazon scans all the book description pages on its site and picks up on keywords used in them.

Tips for Getting More Sales from Keywords

  • Test your keywords.
  • Look at your keywords every three months. Things change on Amazon quickly and you need to adjust.
  • Check your Author Central page. If you go to the book details section, there are a lot of places you can add keywords organically to improve the discoverability of your books.
  • The information you put in the book details on your Amazon Author Central page will end up on your Amazon book description page, and Amazon’s spiders will pick up the keywords there.

How to Get Reviews for Your Book

Reviews are also critical for getting exposure for your books. The more people are reviewing your book (and reviewing it positively), the higher you can climb in Amazon’s rankings and the more people will trust your book and want to buy it.

Here’s how to get more reviews:

  1. Look for books similar to yours.
  2. If you click on the name of someone who has reviewed a book similar to yours, very often you will get contact details for that book reviewer. Look for people who review a lot of books. They will be better at giving you the type of detailed reviews that people respond to.
  3. Think about gathering your superfans together, even at the beginning of your writing career. Build a street team as quickly as possible. A street team is a group of people who will review every book you publish, and promote your book to their social networks.

It doesn’t matter how old your book is. As long as your book is still relevant, you should be gathering reviews for that book. Current reviews keep your book active on Amazon search rankings, and it’s also good psychologically for people to see that the information in your book hasn’t become outdated.

As your book ages, you should lower the price of the ebook; this will encourage more people to buy it and, hopefully, review it.

Don’t underestimate the power of asking your fan base to review your book. People have short attention spans, and asking them for a review reminds them how helpful reviews are. You’re much more likely to get a review if you ask for one.

I’ve found that when I ask for reviews and a fan of mine has already reviewed my work, they are likely to email me and tell me how much my work has improved their life, or tell me a story about how they have implemented the ideas in my book.

Another thing you can do is deeply discount the price of your book for one day and tell your email list about it. Tell them that if they know anyone who might want your book, it’s deeply discounted for a limited time. You should tell your fans that this is an effort to get more reviews, and you should collect the email addresses of as many of your new buyers as possible.

Superfans and Street Teams

Superfans are people who will buy every book that you write. They love what you write, and they will most likely leave a glowing review wherever they can.

 

Street teams are people who buy your books, review your books, and share your books with their friends.

Super fans get access to you.

Street teams get access to special deals because they’re helping to raise awareness that your book exists. In order to be a part of your street team, the members have to agree to promote your book when it comes out, and when you run special deals and promotions.

The Power of Micro-Influencers

Penny knows a romance author who has 10 people on her email list. But the 10 people on this author’s email list are superfans who share everything that she writes with their online social networks. Because those 10 people are not major influencers connected to huge networks, they have a much higher response rate than people with larger audiences.

Every person in your network is important and special. You never know which connection you make will lead to your breakthrough in discoverability.

How Often You Should Connect with Your Street Team

You should connect with your street team at least once a month to keep them up to date about what’s coming up. You also want to make sure you’re making them part of your book production process.

  • You could ask for their opinion if you’re making a book trailer
  • You could ask for their opinion on book covers.
  • You can ask them to name a character in your book.
  • If you’re writing a nonfiction book, ask them their opinion about the topics you cover in your book. Ask them if the information you cover is relevant to their life.

These are just four examples of how you can include your audience in the production of your book.

When you contact your street team members, make sure you have something valuable to say. Don’t just check in and say hi. They can get that from your social media feeds.

Play with Pricing to Boost Your Sales

The sweet spot for Amazon ebook pricing is between $2.99 and $5.99.

You want to make sure that your book is priced comparably with other books in your category.

If you have three or more books on Amazon, consider making one of them free. Making one of your books free keeps your name on the free charts at Amazon and gives you an audience of people with no barrier to discovering your work.

With three or more books on Amazon, you should always have at least one promo going. This will keep you active in Amazon’s algorithms and positively affect your sales ranking.

The Power of eBook Promos

ebook promos are relatively easy to set up. You sign up for a promo on a site that advertises your book at a reduced price. You choose the book you want to promote and you choose the dates that the book will be offered at a reduced price. You set it up on Amazon and then you’re done.

Reducing the price of one of your books on Amazon gives you the opportunity to find new readers who would not have tried you out otherwise. If they like the book they read, they’re much more likely to buy other books that you’ve written because they know, like, and trust you now.

Choosing promo days around a holiday weekend has been a good strategy for Penny.

Book Promotion Sites

 

https://www.bookbub.com – the largest book promotion site in the world.

https://www.facebook.com/FreeBookClub.org/

https://kindlenationdaily.com/

https://www.freebooksy.com/

http://igniteyourbook.com/

https://bookrebel.com/

 

Not every book promotion site is going to be available on the promotion date you choose. It’s best to try and plan your book promotions in advance. If you’re not in a position to do that, just do a Google search for “book promotion site” and choose a book promotion site that is in your price range. Don’t forget to track your results.

You can also check out our lists of free and paid ebook promotion sites:

Promo sites for free ebooks

Promo sites for paid ebooks $0.99 and up

Links and Resources Mentioned in This Interview

Penny Sansevieri’s Amazon author page

How to Sell Books by the Truckload on Amazon

The New Business Card – a book about how to use your nonfiction book to build your business (soon to be published)

Author Marketing Experts – this site has a ton of information about how to market your book.

Email Penny at: penny@amarketingexpert.com

 

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Penny Sansevieri is the author of several books, including How to Sell Books by the Truckload on Amazon. She’s also the founder of Author Marketing Experts. We interviewed Penny back in Episode 22: Getting Red-Hot Internet Publicity for Your Book, Penny Sansevieri is the author of several books, including How to Sell Books by the Truckload on Amazon. She’s also the founder of Author Marketing Experts. We interviewed Penny back in Episode 22: Getting Red-Hot Internet Publicity for Your Book, where we talked a lot about how to get online publicity for your books. I […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 33:11
158: How To Create an Irresistible Offer: Presentation and Speaking Tips with Dustin Mathews https://www.tckpublishing.com/how-to-create-an-irresistible-offer-presentation/ Fri, 13 Oct 2017 05:37:16 +0000 https://www.tckpublishing.com/?p=9016 https://www.tckpublishing.com/how-to-create-an-irresistible-offer-presentation/#respond https://www.tckpublishing.com/how-to-create-an-irresistible-offer-presentation/feed/ 0 Dustin Mathews is the founder of Speaking Empire, which teaches entrepreneurs how to scale up their business by selling from presentations and stages. Speaking Empire is the company behind some of the biggest speakers out there, including Kevin Harrington, Russell Brunson, and Jairek Robbins. Dustin began his professional journey after he read Rich Dad Poor […] how to create an irresistible offer and great presentations

Dustin Mathews is the founder of Speaking Empire, which teaches entrepreneurs how to scale up their business by selling from presentations and stages. Speaking Empire is the company behind some of the biggest speakers out there, including Kevin Harrington, Russell Brunson, and Jairek Robbins.

Dustin began his professional journey after he read Rich Dad Poor Dad: What the Rich Teach Their Kids About Money that the Poor and Middle Class Do Not! by Robert Kiyosaki. Dustin thought he was going to be the next real estate investing millionaire. He found a local investing club and met his business partner, Dave. He offered to work for Dave for free if Dave would teach him how to buy houses.

One day, Dave told Dustin he would have to fill in for him at a speaking engagement if they wanted to continue to work together. Dustin was terrified, but he really wanted to continue working with Dave.

Very quickly, Dustin realized the audience didn’t care about him. They only cared about the specialized knowledge he had to share. That’s when a light bulb went off for him.

In this interview, we dive deep on the topic of presentations. We talk about the five steps every presentation needs to have and about how to research the objections of your ideal customer. Finally, we discuss how to maximize your profit from every webinar you do.

You Have Limitless Opportunities to Deliver a Presentation

The first thing you have to realize is that every social media platform gives you the opportunity to make a presentation. There are a number of different channels where you can put your message out:

  • Facebook Live
  • Periscope
  • YouTube
  • Snapchat
  • Podcasting

All these different channels allow you to make a presentation to your audience.

The Essential Five Steps to Every Presentation

Every successful presentation, no matter the format or platform, has a few key steps in common.

1. The Introduction

Celebrities, famous people, and influencers are always introduced by other people. The president of the United States is always introduced by someone. So is the queen of England. So are professional athletes at every professional sporting event in the world.

Being introduced elevates your status with your audience—it says you’re important enough for someone to announce your presence. You can either have someone introduce you or leverage an introduction video. For an example of how an intro video works, check out Dustin’s here: www.speakingempire.com/introvideo.

2. The Story

After you’re introduced, you need to have a transformational story. People engage with stories more deeply than with simple facts presented in a straightforward way—we remember stories and get emotionally attached to them.

So it’s critical to present your information as part of a narrative.

Every transformational story starts with a character in a dark place. Then they discover something in the darkness that turns their life around. You need to link your transformational story to the product you’re selling, or link to you as the solution to their problem.

If you don’t link your transformational story to the product you’re selling, or you as the solution, the story will distract from the sale you’re trying to make.

3. The Offer

In every presentation you do, you have to make people aware of the pain point you’re discussing. You have to show them statistics, or press clippings, or video of how life is really difficult.

You have to make your audience realize the problem and the pain associated with it.

Then you have to offer them the solution.

Offering the solution doesn’t mean that you tell people to buy your products right then and there.

This is not the time to sell to your audience. This is the point in the presentation where you describe the process, methodology, or secret that you’ve discovered that can help them solve the problem you’ve just made them aware of.

Throughout your presentation, there’s going to be an ebb and flow between pain and pleasure.

During the offer phase, you want to turn up the pain by making your audience acutely aware of the problem. At the end of the offer phase, you alleviate that pain somewhat by telling your audience you have the solution to the problem that they are now keenly aware of.

4. The Body

This is where you explain your solution.

The first thing you want to do is to break your solution into a process that takes 3 to 6 steps.

People like processes. They like to check things off a list. And a list of 3 to 6 items is the easiest to remember.

Next, you want to name your solution something memorable. People buy processes and systems with a memorable name.

If you aren’t feeling particularly creative, use your last name in the title of your solution. That way, people will connect the solution to you. It’s fantastic for brand building.

After you come up with the title of your process, the first thing you want to do is get it trademarked, so no one can steal it from you.

When you deliver this part of your presentation, you want to explain each step in detail.

In between each step, you want to have a story or case study that helps anchor the step you just laid out in the minds of your audience. The story or case study should involve a client or someone well known to the audience who is successful.

Everyone you present to will have some degree of skepticism when presented with information. Sharing a case study or story helps break down that resistance.

5. The Close

The close is simple. You briefly go over the stories and case studies you shared in the body of your presentation, then ask the audience if they’d like to have the same results.

Then you ask the audience if it would be all right to share your product with them.

If you’ve done your presentation correctly, most people will give you permission to sell them your product. You might have some audience members who are reluctant, but they usually don’t want your call to action anyway. The fact that you ask permission before selling to the audience makes them more comfortable with the process, even if they end up finally saying no.

At the end of your presentation, you want to show your audience and irresistible offer.

Dustin has a system with nine elements he calls Irresistible Offer Architecture.

The most important element of Irresistible Offer Architecture is that you come up with a list of objections that people in your audience might have. Then put things in your offer to overcome those objections.

How to Figure out the Objections of Your Ideal Customer

When you’re developing a new product, you have to do your research.

Dustin does research by talking to people at the live events where he speaks. If you don’t go to live events, there are several places online you can do research:

  • Take a poll on Facebook or Twitter.
  • Search for forums where your audience might hang out. Join the forums and ask questions there.
  • Look at the questions around your topic that people are typing into Google. (If you search in Google, related searches and questions will show up at the bottom of the screen.)
  • Go to Amazon and see what books are selling on your topic.
  • Go to the websites of your competitors and see what they’re offering in their products.

why relationships are important in business

Test Your Product by Putting It out into the World

Dustin studies the marketplace and puts together the best offer he can to solve the problem of his audience. Once he’s created the best product he can with the best bonuses he can think of, he puts it out on the market.

The best way to see if something will sell is to put it up for sale.

If his product doesn’t sell as much as he’d like it to, only then does he go back and do market research to see what would have made people buy.

“Internet marketing people have sold us on the idea that you can just push a button and make money. But in the end, business is about people and relationships.”
– Dustin Matthews

If your business model is to develop a product and sell it to customers one time, that’s a really difficult business model to make a living from.

It’s much easier to develop a relationship with a group of customers and continue to solve their problems.

Dustin likes to develop one major selling presentation and give it multiple times, rather than develop a new keynote speech for every presentation.

You can’t sell everyone in your audience at every presentation. But you should look for ways to get them to take action. If they take small actions now at the end of your speech, they may buy from you later.

How to Troubleshoot a Presentation

Dustin recommends doing all your webinars live. When you do a webinar live, you have more energy because you know people are actually there listening to you speak.

Dustin uses a platform called Go-To Webinar. When he does a live webinar, there is a feature that allows him to track the attention of his audience. He can actually see where people drop off during his presentation. He and his team match up the timestamps for when people dropped off. Then they study those moments to improve future presentations.

How to Make More Money from Your Webinar

There are three moments in each webinar when you can potentially sell a customer something.

1. Opt-In

When someone opts in for your webinar, you can take them to a special one-time offer page where you can sell them a no-brainer product. These products are inexpensive, usually no more than $20. When you get somebody to spend money with you, it changes the dynamic of the relationship.

2. During the Webinar

Your next opportunity to convert an audience member is during your webinar. In this case, you sell them your offer during the webinar session.

3. After the Webinar

Finally, for those people who bought on the webinar, you offer them an upsell right after they buy the product from the webinar.

How Dustin Uses His Webinars to Make Money

Dustin teaches people how to make money with their presentations.

When they sign up to one of his webinars, he offers them a  PDF called Irresistible Offer Architecture for $7. The PDF is an infographic about Dustin’s nine keys to an irresistible offer, along with case studies of clients who have been successful using the nine keys. It includes an hour-long talk Dustin gave about his Irresistible Offer Architecture.

The $7 offer is about giving people a piece of what they can get if they buy the bigger webinar offer.

One more thing to consider is that not everybody who signs up to attend the webinar actually does. By offering a low-priced item when they’re giving you their email address, when you have their attention, you’re maximizing the amount of money you can make per customer.

You’re also strengthening your relationship with that customer, because when they spend more money with you, they’re more invested in you as a person, teacher, and coach. Studies have shown the easiest sale you can make is to a satisfied customer.

On the webinar, Dustin sells his One to Many System for $500. That system delves deep into how to create a presentation to help you sell your product. It also provides templates that allow you to plug in your information to create a presentation easily.

The No B.S. Guide to Powerful Presentations

Dustin wrote The No BS Guide to Powerful Presentations with Dan Kennedy.

In the book, Dustin breaks down presentations in much more depth than he had time to in this interview.

He also talks about things you can do before and after your speech to make it more likely that your audience will buy from you.

Dustin brings his marketing experience to the book, teaching you how to choreograph a marketing sequence, from getting a stranger to sign up for your webinar through your final offer to maximize your chances of making a sale.

In the book, Dustin and Dan also teach you how to set up an automated webinar.

 

Links and Resources Mentioned in This Interview

http://www.speakingempire.com/ – Dustin’s website

http://www.speakingempire.com/introvideo – watch Dustin’s intro video

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! – the book that started Dustin’s journey

http://nobspresentations.com/ — here you can get The No BS Presentations book along with resources to make your next presentation more effective

https://www.facebook.com/SpeakingEmpire/ — connect with Dustin on Facebook

http://amplifyexperience.com/ — the Amplify Experience is a live event that Dustin does four times a year. This is where he brings together affiliate partners, speakers, and promoters from around the world to share ideas and network with one another.

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Dustin Mathews is the founder of Speaking Empire, which teaches entrepreneurs how to scale up their business by selling from presentations and stages. Speaking Empire is the company behind some of the biggest speakers out there, Dustin Mathews is the founder of Speaking Empire, which teaches entrepreneurs how to scale up their business by selling from presentations and stages. Speaking Empire is the company behind some of the biggest speakers out there, including Kevin Harrington, Russell Brunson, and Jairek Robbins. Dustin began his professional journey after he read Rich Dad Poor […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:24
157: How To Create Winning Habits in Just 100 Days with Heath Armstrong https://www.tckpublishing.com/how-to-create-winning-habits/ Fri, 06 Oct 2017 03:57:19 +0000 https://www.tckpublishing.com/?p=8389 https://www.tckpublishing.com/how-to-create-winning-habits/#respond https://www.tckpublishing.com/how-to-create-winning-habits/feed/ 0 Heath Armstrong is a serial creative entrepreneur. He is the author of The Sweet Ass Journal to Develop Your Happiness Muscle in 100 Days. By adopting the habits of 100+ creative entrepreneurs, he was able to pay off $20,000 in debt, quit his job, sell all of his belongings, travel the world, and scale his […] how to create great habits

Heath Armstrong is a serial creative entrepreneur. He is the author of The Sweet Ass Journal to Develop Your Happiness Muscle in 100 Days. By adopting the habits of 100+ creative entrepreneurs, he was able to pay off $20,000 in debt, quit his job, sell all of his belongings, travel the world, and scale his e-commerce startup to over $600,000 in revenue in 2016.

In this stellar interview, we talk about Heath’s journey and what you can learn from his mistakes. We talk about the importance of meditation and gift-giving. We also talk about how to tackle large goals by choosing small daily “freedom actions.” Finally, we discuss how to develop lifelong success habits.

Heath met the turning point in his life when he woke up in his garage with a bloody nose, a bottle of whiskey in his hand, and his car running on his lawn. He didn’t know how he got there. In that moment, Heath made a decision that he was going to transition to a better life.

The first person Heath reached out to was Amber Ludwig-Vilhauer, founder of No Guts No Glory Enterprises. She introduced him to Paul Kemp and Hal Elrod. Hal helped Heath develop a morning routine.

Shortly after that, Heath started a podcast where he interviewed successful people. Over the course of conducting 100 interviews, he began to slowly reframe his habits.

Personal and Business Habits Are Connected

In order to be successful in business, you have to create a personal foundation first. You have to be able to control the voices in your head telling you what you can and can’t do. You have to be able to set goals and work towards them.

The key to success is to develop habits that lead to success. If you’re a writer, you want to write every single day. If you want to run an Amazon store, you have to work on that every single day and study the metrics that lead to success.

Heath hired a financial coach to help him develop good money habits. That expense—and the expert’s insights—helped him pay off his debts in short order.

In the process of developing those financial habits, Heath took a minimalist challenge and sold almost all of his possessions. Minimalism became an obsession for Heath. He sold his house and is location independent.

Heath met a mentor who taught him how to open a store on Amazon. Heath saw the potential there and created an automated business that supports his lifestyle.

Heath is planning a month of travels completely paid for by his automated Amazon store. None of it would’ve been possible without his focus on personal change and building a personal foundation.

The Importance of Having a Personal Foundation for Success

Heath tried several different things before focusing on his personal development and habits. Every business opportunity Heath jumped into before building a personal foundation of disipline didn’t work.

You have to be disciplined, methodical, and committed to doing what it takes to succeed if you want to achieve success. You have to know what success means to you.

You have to know what you’re aiming for, and you have to go after it every single day. That’s the only sure way to succeed.

Learn from Heath’s Mistakes

When Heath was younger, he started a WordPress website business with a friend from high school without putting too much thought into it.

Heath and his friend were able to secure a website contract with a Holiday Inn location. The Holiday Inn paid them $8,000 for the website, half of which was Heath’s.

He quit his 9-to-5 job after landing that first big contract and allowed his bank account to dwindle. Even though he knew he should try to find more clients, he spent his time going out and having fun. One day, he woke up to find the business bank account was empty.

After talking with the banks, Heath found out that his partner had withdrawn all of the funds through ATM withdrawals for personal use. He realized he made a mistake in opening the business with a friend without considering the trust levels.

Heath’s mistake was believing that his 9-to-5 job held him back from realizing his true potential.

how to use a day job to create your perfect career

“When you have a job, it is your platform that allows you to support yourself while you create something that helps you shine a little brighter.”

– Heath Armstrong

Everything you do and learn in life is connected to everything else. If you sit down and make a list of everything you’ve learned or experienced in your life, you will quickly see that everything you thought of as negative is connected to something positive.

Tom’s Timeline Exercise

Another way to do this is to create a timeline of your life. Write down all the important events you’ve experienced.

I have different timelines for different areas of my life. I have a timeline for:

  • Health
  • Relationships
  • Finances
  • Hobbies
  • Social life

When you do this exercise, it gives you perspective. You can look at the past and see how life is full of ups and downs.

So if you’re at a low point right now, you can see that things are bound to shift to an upward trajectory based on your own past experience.

Heath’s Favorite Habits

Great habits are essential to your success, no matter what part of your life you’re focusing on. Let’s look at some of the habits that Health swears by.

The Importance of Meditation as a Daily Practice

“If you want to find God, find the space in between your thoughts.”

– Heath Armstrong

If you want to be successful, you have to be able to control your mindset and that’s what meditation allows you to do.

Check out this article for ways to get started with mindfulness meditation today: https://www.tckpublishing.com/meditation-basics/

Heath’s Productivity Hack

There are two reasons people fail to meet their productivity goals: either they aren’t motivated to actually do what they say they want to do, or their overwhelmed by the sheer amount of action they have to take.

Heath began to find exponential success when he made a list of all the goals he wanted to achieve in the next 100 days. Then he resolved to do two things every day that led to achieving his goals.

This established the habit of productivity and created a success loop where he felt like a success every single day just for doing small tasks.

To create his system, Heath used 3 x 5 cards. On one side of each card he would write the end date for his 100-day vision every day. On the other side of the card he would write the two actions he wanted to accomplish before anything else on that day.

He knew that if he accomplished two actions every single day that actually moved him towards his 100-day vision, at the very least he would be moving towards the person he wanted to be.

The Importance of Affirmations and Celebrating Wins

Heath writes down everything good that he does, and every win that he achieved during the day before he goes to sleep.

Reminding yourself of what’s gone right and what you’ve accomplished is very important to maintaining a positive mental outlook and increasing your self-esteem.

“Focus on who you are and who you’re becoming instead of the results. When you focus on results, you’re focusing on things that may not happen on your timeline. When you focus on becoming a better person, you can see those results every day.”

– Tom Corson Knowles

Gift-Giving Gives You the Greatest Feeling of Bliss

Out of all the habits Heath has cultivated, the habit of giving gifts gives him the greatest feeling of bliss.

Cami Walker has a book, 29 Gifts: How a Month of Giving Can Change Your Life, in which she challenges the reader to give away one thing a day for 30 days.

It doesn’t have to be money. It doesn’t have to be for other people. It can be a gift to yourself. You can take a day off from checking your email or going on social media.

Some years ago, Heath was in the middle of his first gift-giving month when he sold his fridge on Craigslist to a father and son who drove from Cincinnati, Ohio, to Lexington, Kentucky, to get it. In the middle of helping them load the fridge into their car, Heath got a strange feeling that he should just give them their money back. So that’s what he did.

At first the men were confused and thought he was crazy. He found out after talking to them that they decided to buy the fridge for somebody in need. They had decided to give a gift before Heath entered the picture.

This is one example of how generosity and gift-giving can touch multiple people.

When Heath started giving things away, he noticed odd things happening. One of the first things he gave away was all his alcohol. His mother-in-law offered to bring over a keg shortly after he’d gotten rid of the last of his alcohol. Heath politely declined the offer.

Shortly thereafter, Heath decided to bring some old instruments over to a kids’ charity. The music teacher was happy with the guitar but her eyes lit up when she saw that Heath had brought a cello.

It turns out there was one little girl there who only wanted to play the cello. The charity had at least two of most instruments so that the children could take their chosen instrument home and practice. But the charity only had one cello, so the girl wasn’t able to take it home and practice. Thanks to Heath’s gift, she would be able to take a cello home to practice with. It’s those types of experiences that give Heath a real high.

Heath has also noticed that when he gives money to charity, he usually soon gets some sort of financial windfall.

Make a habit of giving gifts whenever you can, and log what you give them and what comes back to you. You should never give a gift expecting something in return, but if you keep a record, you may be surprised at what you get from the universe for being generous.

More doors will open to you…doors you didn’t even know were there.

Giving gifts makes you happier, more productive, and more motivated. You’ll get where you want to go faster the more you’re willing to give of yourself and your resources.

How To Use a Journal for Self-Improvement

Heath used to have multiple journals that he used to track different things. He was encouraged by others to merge his journals into a system that anyone could use. The tipping point for Heath was when his dog peed on all of his journals and he had to start fresh with a simple spiral notebook. That’s when he merged all the things he was tracking into one system.

There’s a few steps to using Heath’s journal system.

Step 1: Define Three 100-Day Visions for Your Life

Heath creates 100-day visions for his life because they are trackable.

He borrowed the 100-day timeframe from Honorée Corder and her 100-day massive action planner.

At the beginning of the journal, you set three visions. Heath likes to set one business vision, one personal vision, and one oddball vision, like a new skill you want to learn or hobby you want to take up.

Some people do all business visions. Some people do all personal visions. If you are in a place where you do not have business or a personal foundation, like Heath was when he started, he recommends you set three personal goals to start building your foundation. That’s what he did.

Step 2: Manage Your Daily Actions

After you define your goals for the next hundred days, the meat of the journal is a daily planner.

You start the day with gratitude. You end the day with reflection. So there’s a place in the journal to record things that make you smile every day.

Step 3: Develop Lifelong Habits One Day at a Time

There is a section in the journal for gratitude. The journal also has sections for habit-forming activities.

There is a section for daily idea generation, for example. Every day you pick a theme for your ideas and generate ideas based on your theme.

Because Heath is planning a trip to Uganda, his recent list of ideas was about things to do in Uganda.

From there, you decide on two freedom actions per day. These freedom actions are designed to move you closer to one of your three visions for the next hundred days.

After that, the journal gets into minimalism and gift-giving. Heath tries to get rid of one thing a day. It doesn’t have to be a physical item. It could be cleaning out your email or organizing your music collection.

It can also be a physical thing, because our things tend to own us more than we own them.

Step 4: Use the Nighttime Part of the Journal to Reflect on Your Day and Life

The nighttime part of the journal is all about reflection. Here is where you’ll write down:

  • Everything you accomplished that day. This can be as simple as brushing your teeth or getting out of bed. If it moves you forward in the pursuit of your goals, you should write it down.
  • Your wins for the day.
  • Your abundance list. This is a reminder to count your blessings.
  • Your freedom actions for the next day.

If you plan your freedom actions for tomorrow before you go to bed, you will sleep better and your subconscious will be working on how to get your freedom actions done efficiently while you sleep.

The whole point of the nighttime section of the journal is to set your mind up for the next day.

There’s a section within the nighttime part of the journal where you check in and grade yourself on how well you did on your important habits. You grade yourself by smiley faces so it’s not overly judgmental.

The whole point of the journal is to try and make yourself just 1% better every day. If you can do that, there’s no telling how much you can achieve.

The Journal Is Undated for a Reason

Heath doesn’t journal for 100 sequential days. He feels like putting dates on the journal would put some people into a straitjacket and make them feel bad on those days when they inevitably miss recording their day.

The system isn’t supposed to be a straitjacket. It’s supposed to help people facilitate their transformations.

Don’t get too caught up in doing things “right” or every single minute of every day. Do what works for you and what moves you towards your goals.

What’s right is what’s right for you, right now.

Links and Resources Mentioned in This Episode

http://heatharmstrong.com/sweetassjournal – this is where you can find the Sweet Ass Journal

http://heatharmstrong.com/ – Heath’s website

http://heatharmstrong.com/tck — sign up for Heath’s email list and get the audio version of the Sweet Ass Journal, as well as a checklist for creating your sacred space

The Sweet Ass Journal to Develop Your Happiness Muscle in 100 Days – this book has a ton of free resources designed to help you change your life

The Artsy Now Show: Creative Entrepreneurs – Artists – Musicians – Digital Nomads – Heath’s podcast. He interviews all kinds of creative people

The Five Minute Journal: A Happier You in 5 Minutes a Day – one of the many journals Heath models in his approach

29 Gifts: How a Month of Giving Can Change Your Life by Cami Walker

Become An Idea Machine: Because Ideas Are the Currency of the 21st Century by Claudia and James Altucher

 

For more on how to build and maintain great habits, read on:

 

 

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Heath Armstrong is a serial creative entrepreneur. He is the author of The Sweet Ass Journal to Develop Your Happiness Muscle in 100 Days. By adopting the habits of 100+ creative entrepreneurs, he was able to pay off $20,000 in debt, quit his job, Heath Armstrong is a serial creative entrepreneur. He is the author of The Sweet Ass Journal to Develop Your Happiness Muscle in 100 Days. By adopting the habits of 100+ creative entrepreneurs, he was able to pay off $20,000 in debt, quit his job, sell all of his belongings, travel the world, and scale his […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:33
156: How to Finish the Projects that Matter with Charlie Gilkey https://www.tckpublishing.com/how-to-finish-the-projects-that-matter/ Fri, 29 Sep 2017 04:05:57 +0000 https://www.tckpublishing.com/?p=8507 https://www.tckpublishing.com/how-to-finish-the-projects-that-matter/#respond https://www.tckpublishing.com/how-to-finish-the-projects-that-matter/feed/ 0 Charlie Gilkey is the author of The Small Business Lifecycle, a business book that helps creative people focus on the actions that will significantly grow their businesses. He’s also the founder of Productive Flourishing, a website that helps change makers finish the projects that really matter. In this great interview, we talk about how to […] how to finish important projects

Charlie Gilkey is the author of The Small Business Lifecycle, a business book that helps creative people focus on the actions that will significantly grow their businesses. He’s also the founder of Productive Flourishing, a website that helps change makers finish the projects that really matter.

In this great interview, we talk about how to build a platform organically as a nonfiction author. We also discuss how to finish the projects that matter, how to be successful as an author whether you write fiction or nonfiction, and what makes certain nonfiction book stand out.

Charlie Gilkey got started as an author and ended up in the business world. He was pursuing a career as an Army Joint Forces military logistics coordinator while at the same time pursuing a PhD in philosophy. On top of that, he had just bought a house.

He was spinning a lot of plates and he had to develop systems to be successful because no one had taught him those systems

Charlie is a teacher at heart, so when he began learning about project management systems, he began writing and teaching about the subject as well. That writing turned into a business when people came to him asking for help with their specific situations. They asked for coaching, consulting, and training that you can only provide in a one-on-one environment.

Charlie still considers himself a writer, but he’s a writer who loves teaching.

How Charlie Gilkey Built His Platform

Charlie began blogging in an effort to solve the problems of his students and junior sergeants. All of his early blog posts started as a result of conversations about somebody he knew having a problem.

“Never solve a public problem in private.”

—Chris Brogan

Charlie built a fan base by writing about the problems of people he knew. His fans shared those problems and found a path forward in the solutions he suggested.

If you can take real problems of real people and solve them in public, you can build a genuine platform and help people at the same time.

how to get an aha moment

“Whatever got the ‘aha’ yesterday will get the ‘aha’ today.”

– Charlie Gilkey

Using Emotion to Create Content for Your Nonfiction Audience

Creating content for your nonfiction audience is not difficult at all. If you have clients or friends who have problems, and you help them solve their problem, that solution can be content for your brand.

Granted, you may have to massage the content a little bit so that you anonymize the event, and turn it into “book style” written English rather than a conversation. But it’s not as hard as people like to believe. You don’t have to put on a “writer hat.” Just be yourself.

Find something that frustrates you. Maybe look online and find a person who posts something that makes you angry. Look for your reasoned response to what upset you. That will get you far more traction than stewing on Facebook or just staying angry.

When we think about writing as writers, we go into our knowledge base and we worry about the things that we’re told to worry about:

  • I have to write a great headline.
  • I have to be grammatically correct.
  • My ideas have to have a logical flow.

All these things are true. But those are concerns for the editing phase of the writing process.

Another truth about writing is that it’s more art than science. The main purpose of writing is to move or affect your audience. The only way you can do that is if you’re writing about subjects that you have an emotional investment in.

If you’re not writing with emotion, emotion won’t appear on the page and you won’t be able to reach your readers. They won’t pick up any spark from you. You’ll just be like every other writer on the topic, and easy to put down.

Writing about the problems and situations that affect you emotionally can lead to transformational moments for people in your audience.

The most successful people on the internet with the largest audiences are the people you can connect with emotionally. They don’t necessarily have the best information on the topic—they’re just the most relatable.

In order to finish a project, you have to write something that moves you emotionally. That’s the only way you will get over the inevitable obstacles that will appear when you’re trying to finish your book.

using discipline and grit to finish writing projects

It takes discipline and grit to finish a book. But if that’s all you have, it’s going to be a very tough slog.

– Charlie Gilkey

how to choose the projects that matter quote

“When you’re in the right space, there is a sense of creative pregnancy.”

– Charlie Gilkey

 

Write what you’re passionate about.

Write what won’t let you sleep at night.

How to Finish Writing that Article, Blog Post, or Book

When it comes to a writing project, whether it’s a blog post, article, or book, there are certain principles you can follow that will make it easier for you to finish that project.

1. Start with the end in mind.

In the brainstorming outline/phase, start with the end in mind. What change do you want to see take place for the reader of your content?

2. Think about value and purpose.

How would you like your book to be used? Charlie specifically designed his book The Small Business Lifecycle to be the kind of book that people refer to over and over.

3. Think about your competition.

If you were walking through a bookstore, what three or four books would your book sit next to?

Thinking about this question allows you to think about what’s already out there in terms of knowledge for the public. It gets you thinking about what’s known and what’s not known in your subject area. It also gets you thinking about the gaps that you can fill in for people.

This question also gives the author constraints. Constraints are actually a good thing because they allow you to limit the scope of your project so that you know when it’s complete.

4. Think about your audience.

Have a clear idea of who you’re writing the book for. Who is going to benefit from your knowledge? Choose an avatar—a specific person you actually know to write the book for. This will make writing the book easier, because it will help narrow down what you have to put into the book.

5. Be realistic.

Get real about how much time it’s going to take you to write the book. Writing a book is not simply like writing 10 blog posts. You have to take the reader on a journey that ties those 10 things together (assuming there are 10 chapters in your book).

Charlie thinks people underestimate the amount of time and mental bandwidth they need to finish a book.

6. Get focused.

If you want to finish a project, you have to fuel it with focus. If you don’t schedule focused blocks of time to work on your project, it will never get done.

To be successful, there has to be a balance between the analytical side of your brain that executes tasks and the creative side of your brain that enjoys having fun.

In Charlie’s experience, the stories of people having an idea on Friday and having a finished book on Monday are outliers. Generally, when you look at the backstories of those people, they have been incubating projects for several years.

If you write consistently every day, you are much more likely to be prolific and write for extended times in a flow state.

Charlie believes that most of the stories of people who just sit down and write a story miss the part of the equation where the writer is doing a lot of ideation and thought work on the story before they begin writing.

Writing is a skill. Any human skill can be learned. To learn writing takes repeated deliberate practice.

That isn’t as exciting as the romantic notion of having a book idea on Friday and ending up with a finished book on Monday. But consistent, deliberate practice is a more stable predictor of success when it comes to your writing career.

Fiction writers are capable of writing a book over a weekend, especially if you are a pantser, because the story evolves as you write it. But in Charlie’s experience, it’s almost impossible to replicate that kind of production for a nonfiction writer.

To write a good book worth reading as a nonfiction writer, you have to put in the time it takes to think of, research, and organize a book worth reading.

Writing Nonfiction Books Beyond the Self-Help Category

Burning curiosity can be a problem. Maintaining a certain level of professional competency in a field can be a problem that you as an author solve. History books are often written to solve that kind of problem.

You always want to approach the writing of a nonfiction book with the question: “What problem is this book solving for my reader?”

In the case of a history book, you might be satisfying your readers’ curiosity, or preparing them to take a test on the subject, or helping them learn about history so they can connect to the events of today.

Lack of delight can also be a problem. There are several categories where there are a lack of delightful reads—just boring slogs. If you write a delightful book about a subject where there aren’t many delightful books, you’ve filled a need.

Another approach to developing an idea for a successful nonfiction book is to look at something that people have always seen one way, then come at it from a different perspective. Sapiens, Guns Germs and Steel, and The Animal Connection are all examples of books that ask unique questions about our world and present their answers from an unexplored perspective.

how to explain things better using metaphors

The Mental Work of Writing

“If I can’t think of an analogy, metaphor or visual to explain an idea, I don’t know it well enough.”

– Charlie Gilkey

The mental work of writing is often done away from your keyboard. Your brain cycles through the ideas you want to write about, connecting them and organizing them into a consistent whole.

Scheduling time to do the mental work of writing is as important as scheduling the writing time itself.

A Simple Approach to Producing Your First Draft

Do some math:

  • Figure out the average number of words you can produce an hour.
  • Figure out how long you want the book to be.
  • Divide the length of your book by your average words per hour,

That will give you a rough estimate of how long it will take to write your book.

Then schedule your writing time given your normal daily schedule. Be sure to schedule in some padding for unforeseen life events to occur.

 

Links and Resources Mentioned in the Interview

The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth by Charlie Gilkey

http://www.productiveflourishing.com/ – Charlie Gilkey’s website designed to help creative entrepreneurs finish the projects they start.

http://www.productiveflourishing.com/free-planners/ — Get all of Charlie’s free resources on this page.

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

10 Ridiculously Simple Steps for Writing a Book” — an article by Jeff Goins that talks about John Grisham.

Turning Pro by Stephen Pressfield

Sapiens: A Brief History of Humankind – an example of a book that solves the problem of curiosity for its readers.

Guns, Germs, and Steel: The Fates of Human Societiesa book by Jared Diamond that asks the interesting question, “why isn’t China dominant in the world today?”

The Animal Connection: A New Perspective on What Makes Us Human – a book by Pat Shipman that asks the question, “why did we domesticate cats and dogs when they are our biggest competitors for the limited food source of protein?”

 

Want to learn more tips for getting things done? Read on!

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Charlie Gilkey is the author of The Small Business Lifecycle, a business book that helps creative people focus on the actions that will significantly grow their businesses. He’s also the founder of Productive Flourishing, Charlie Gilkey is the author of The Small Business Lifecycle, a business book that helps creative people focus on the actions that will significantly grow their businesses. He’s also the founder of Productive Flourishing, a website that helps change makers finish the projects that really matter. In this great interview, we talk about how to […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:06
155: How to Read to Become a Better Writer with Gabriela Pereira https://www.tckpublishing.com/how-to-read-to-become-a-better-writer/ Fri, 22 Sep 2017 05:05:16 +0000 https://www.tckpublishing.com/?p=8504 https://www.tckpublishing.com/how-to-read-to-become-a-better-writer/#respond https://www.tckpublishing.com/how-to-read-to-become-a-better-writer/feed/ 0 Gabriela Pereira is the founder of DIYMFA.com, the do-it-yourself alternative to a master’s degree in writing. She teaches at conferences and online, and she’s helped hundreds of writers get the MFA experience without having to go to an expensive school. In this fantastic interview, we talk about the value of an MFA degree, but we […] How to read to become a better writer with Gabriela PereiraGabriela Pereira is the founder of DIYMFA.com, the do-it-yourself alternative to a master’s degree in writing. She teaches at conferences and online, and she’s helped hundreds of writers get the MFA experience without having to go to an expensive school.

In this fantastic interview, we talk about the value of an MFA degree, but we also talk about how to develop the skills that you get from an MFA program without spending hundreds of thousands of dollars. Finally, we talk about how to iterate and optimize your writing process.

Gabriela likes to say that she didn’t found DIYMFA.com, it found her. When she got her MFA degree, she expected to be granted some sort of special status, or at least feel like a “real writer.” That didn’t happen.

Instead, she began thinking about all her writer friends who didn’t have the advantages she did. When Gabriela pursued her MFA in writing, she had the support of her husband, a practicing lawyer. She was able to go back to school for two years and devote herself to learning the craft of writing without having to worry about working a 9 to 5 job while getting her degree.

The skills Gabriela learned in order to earn her MFA were incredibly important. But she realized that you don’t need a formal degree to learn those skills.

Writing isn’t rocket science or brain surgery. That realization was the start of her journey. She wanted to repackage the concepts she learned in school so she could make them available to people who can’t afford the time and tuition fees it would take to get a formal degree.

When Gabriela had this flash of inspiration, the first thing she did was blog about it. At the time, her blog had 12 followers. She expected it to go nowhere. Instead, she woke up to 25 comments on the blog post and several emails in her inbox. That’s when she realized the idea had legs.

That germ of an idea started the journey that became DIYMFA.com.

Is an MFA Degree Worth It?

An MFA degree in writing costs about $100,000 when you factor in all the levels of schooling you need. Most people who get an MFA degree will not recoup their investment.

The difference between and MFA degree and other advanced degrees such as a law degree, a medical degree, or even a PhD is that other advanced degrees have a professional career path that leads to recouping your investment.

In contrast, an MFA in writing simply does not have any set professional path.

If you want to have a career as a writer, there are no rules you have to follow in order to be successful, especially in the age of indie publishing.

The truth is, most creative vocations don’t have set rules you absolutely have to follow to be successful. If you’re talented and persistent, you can find a way to make money with whatever art you pursue. You certainly don’t need a formal degree to pursue your artistic endeavors.

What You Learn in the DIYMFA Program

When Gabriela got serious about the idea of creating an online DIY MFA program, she studied the traditional MFA programs and what they offered.

Quickly, she realized there are three major components:

  1. You write a lot. You learn the craft of writing by practicing writing. This shouldn’t come as a shock to anyone. You learn writing through writing.
  2. You read a lot. Most major MFA programs have a specific curriculum of books that they want their students to read.
  3. There’s a community aspect. In traditional schools, they invite writers to read their work for students to listen to. They also invite writers to lecture about certain aspects of craft. Sometimes they have panels of experts speak on the business of publishing.

Gabriela replicated those three areas of a traditional MFA program on the DIYMFA website.

There is a flagship course with modules in the areas of:

  • Writing
  • Reading
  • Community

She also has columnists that blog about those specific areas as well.

How Reading Can Help You Improve Your Writing

If you went to a traditional MFA program, the school would choose your reading list and assign it to you. Gabriela sees little value in that. She believes reading is important, but it should be project specific. You should read books that help you write your current project.

There are four categories of books that can help authors improve the project they’re writing now.

1. Read Competitive Books

Competitive books are known as “comps” in the publishing industry. These are the books that you might think of as your competitors in the marketplace. These are the books most similar to yours. Basically, these are the books that you might see in an Amazon “also bought” section.

These books are important because you want to know how other people are tackling your subject or genre.

You want to read competitive books so that you know you aren’t rehashing ground that has already been well tread.

2. Read Contextual Books

Contextual books put your project in context. For instance, Gabriela was writing a middle-grade fantasy story based on Homer’s Odyssey. She read the Odyssey and a bunch of spinoff books that were based on the original epic. She also read a bunch of road trip novels like Jack Kerouac’s On the Road.

Any research you have to do in order to write your book with verisimilitude goes in this category.

3. Read Contemporary Books

A contemporary book is anything that’s been published in the last three years. If you go back too much further than three years, given the current state of publishing, that book is not going to give you an accurate assessment of what’s new or hot in the genre.

Again, you’re looking for contemporary books in the category of books that you’re trying to write. These books will give you an idea of what’s trending in your category, and what readers like. They might also give you an idea of what you can do differently than other authors.

4. Read Classic Books

Again, you’re looking for classic books in categories and genres related to the project that you’re currently working on.

Classics can be as old as Homer and Virgil and as new as The Outsiders. That’s still a relatively new book, but it set the tone and a pattern for all the books that came after it in the YA genre.

How to Read Books to Make Your Writing Better

gabriela pereira book should grab you by time you read 10% of it

“If a book hasn’t grabbed me by the time I’ve read 10% of it, I put it away.”

—Gabriela Pereira

So you have a list of books you want to read to make your current project better. Now what do you do with that list? Gabriela has some suggestions.

1. Set a reading limit

You don’t have to read every book to the end, contrary to what your English teacher told you.

Gabriela sets a 10% limit for the books she reads. If a book doesn’t grab her in the first 10%, she puts it down. She uses 10% because she reads most of her books on her Kindle, which has a percentage bar.

You can pick a number of chapters or pages to make up your mind. But don’t torture yourself with a book that’s not working for you. If you don’t like the book, chances are, it won’t help your creative voice.

But that doesn’t mean it can’t still teach you to write better!

When you do decide not to finish a book, think about why you made the choice.

  • Why did you put the book down?
  • What made you want to stop reading?

You don’t want to replicate the type of book that makes you want to put it down, because you don’t want your readers to put down your book.

No matter what book you read, you aren’t going to be able to deeply analyze the book paragraph by paragraph. Honestly, even if you took the time to do that, it wouldn’t be worth the effort. Instead, Gabriela does what she calls a deep dive on specific sections of books.

2. Do a Deep Dive on a Section that Moves You

First, read for enjoyment. Don’t read by analyzing every paragraph. It’s not worth your time.

When you get to a section that really moves you, make note of it. (Gabriela suggests focusing on no more than two pages, because this type of deep dive demands intense concentration.)

You want to ask yourself three questions:

1. What is the author doing?

What is the author doing? What is going on in the story? Pay attention to the word picture being painted for the reader.

2. Why is the author doing this?

Why is the author doing this specific thing? What are they trying to achieve with their words? How are they trying to affect the reader?

3. How is the author achieving the effect they want?

How is the author achieving the effect they want to achieve in this passage? Look at the author’s word choice and see how it affects you as a reader. Why did the author choose the words they did? Could you achieve the same effect with different words?

It’s when you analyze fiction at this level that you begin to understand why the author did what they did, and you can apply their techniques to your fiction to make it better.

3. Type the Words of the Masters

If you want to become a better writer, find a passage in a book you like. Open up a word processing program and type that passage in as if you were writing. Use the exact same words as the writer who wrote them did. If you follow this practice with enough books, it will make you a better writer by helping you internalize pacing, plot, word choice, and more.

gabriela pereira readers wont like everything you write

“Your readers won’t like everything you write”

– Gabriela Pereira

Books Writers Should Read on the Craft of Writing

DIY MFA: Write with Focus, Read with Purpose, Build Your Community

Save the Cat by Blake Snyder – a great book on three-act structure with a beat sheet that goes in depth on story structure and how to make it work.

Now Write!: Fiction Writing Exercises from Today’s Best Writers and Teachers, edited by Sherry Ellis – a book with a series of exercises from different teachers on the areas of craft that you need to be successful.

3 AM Epiphany by Brian Kiteley – a book with a series of writing exercises created by the author.

The Art of the Short Story, edited by Dana Gioia and R. S. Gwynn – a book with 52 short stories and interviews or essays by their authors.

Iterate and Optimize Your Writing Process

Gabriela has found that constant improvement is the only way to really make a difference in your craft and career as a writer.

She learned many of the principles of iteration she uses in her own writing from The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries. The major insight Gabriela got from The Lean Startup is that you have to periodically review your process, streamline it, and make it better. You have to evaluate what works for you in writing and what doesn’t.

It’s also important to incrementally improve and realize that you’re never going to be perfect.

This evaluation and iteration process is different from practice.

Practice is about being in the moment and repeating specific techniques to get them tied into your subconscious and muscle memory.

Evaluation and iteration is about looking at your process when you’re not doing it and evaluating the results you get from that process. When you evaluate and iterate, you evaluate your results and see if you can tweak your actions to get better results.

You can’t practice the art of writing and observe and critique yourself at the same time. You have to write while you’re writing, then evaluate and iterate later.

It’s important not to spend too much time in analysis land. If you want to be a writer, at some point, you have to write enough original words that you can put up a short story or novel for sale, or a nonfiction book if that’s your thing.

Paralysis by analysis is a real thing. You should set up a system for yourself so that you can periodically check your results and tune up your writing process.

Links and Resources Mentioned in This Episode

https://diymfa.com/join — input your email address and get the free DIYMFA starter kit by email. You’ll also be invited to join their private Facebook group.

https://diymfa.com/ – your one-stop shop for all things DIYMFA

DIY MFA: Write with Focus, Read with Purpose, Build Your Community – the book Gabriela wrote based on the principles she learned through getting her MFA

The DIYMFA Podcast – a free podcast where you can listen to interviews with writers and other publishing experts.

On the Road by Jack Kerouac – the classic road trip book.

The Outsiders – this book set the pattern for the YA genre.

The Story Of An Hour by Kate Chopin – a short story you can use to practice going deep when learning the craft of storytelling.

How to write better fiction – a detailed blog post on some of our favorite resources, books, and courses for fiction writers.

To learn more secrets of professional writers, read on!

 

 

 

 

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Gabriela Pereira is the founder of DIYMFA.com, the do-it-yourself alternative to a master’s degree in writing. She teaches at conferences and online, and she’s helped hundreds of writers get the MFA experience without having to go to an expensive schoo... Gabriela Pereira is the founder of DIYMFA.com, the do-it-yourself alternative to a master’s degree in writing. She teaches at conferences and online, and she’s helped hundreds of writers get the MFA experience without having to go to an expensive school. In this fantastic interview, we talk about the value of an MFA degree, but we […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:48
154: How To Build a Successful Side Hustle with Nick Loper https://www.tckpublishing.com/how-to-build-a-successful-side-hustle/ Fri, 15 Sep 2017 05:38:53 +0000 https://www.tckpublishing.com/?p=8481 https://www.tckpublishing.com/how-to-build-a-successful-side-hustle/#respond https://www.tckpublishing.com/how-to-build-a-successful-side-hustle/feed/ 0 Nick Loper is an author, entrepreneur, and founder of sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs. As the host of the top-rated Side Hustle Show Podcast, Nick explores a different business idea every single week and helps listeners discover the path to new job-free income streams. Nick’s original side hustle was […] How To Build a Successful Side Hustle with Nick LoperNick Loper is an author, entrepreneur, and founder of sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs. As the host of the top-rated Side Hustle Show Podcast, Nick explores a different business idea every single week and helps listeners discover the path to new job-free income streams.

Nick’s original side hustle was a footwear comparison shopping site. Back in the day before you could just go to Amazon and search for what you want to buy, you’d go a site like Pricegrabber or Nextag. These are comparison-shopping sites that allow you to search for a product and find the best price on the web.

Nick’s idea was to create a comparison shopping site specifically for footwear. It was a good business for quite a while, but eventually Nick had to shut it down. However, this first side hustle allowed him to quit his job after working three years of nights and weekends to make that happen. Nick calls the experience his “trial by fire” initiation into online marketing and online business.

The online footwear comparison-shopping engine that Nick designed played in the margins between the cost of traffic and the amount of commission that you could get from a sale on his site. He never got a lot of organic Google traffic. His primary traffic source was Google ads. By 2014, the amount of money that he could make per sale wasn’t enough to cover the cost of the traffic coming into his site. So he had to shut it down.

However, by that point, Nick had two other successful side hustle ventures. He has failed much more than he has succeeded online, but his story shows the successes are all that matter.

This is a great interview. We dive deep into online business and what it takes to succeed. We talk about how to manage online business failure. Finally, we discuss how to convert a potential audience member from a stranger to a true fan.

How to Deal with a Failing Online Business

The first thing Nick did to help keep his footwear comparison-shopping business afloat was to take a look at what products and activities got the best results using the 80/20 rule.

 The 80/20 Rule

Vilfredo Pareto was an Italian economist who discovered that 20% of the people in Switzerland owned 80% of the land. This was later expanded into the Pareto principle, which states that roughly 80% of results come from 20% of actions. This is even true in nature, where 80% of a crop comes from 20% of the land being cultivated.

With this in mind, Nick took a deep dive into his business and figured out which 20% of his actions led to 80% of his profits. He was able to cut his ad spend at Google significantly by focusing on the brands that people were searching for. He also focused on the brands people were buying the most.

Sometimes, there’s nothing you can do to save a business long-term. That’s when you have to look for other income streams to replace the one that you are losing.

Fortunately for Nick, he had systems in place that allowed him to work on other projects before he had to close down his website.

The main lesson from Nick’s experience is to always be looking for another income stream. If you have multiple income streams, losing one is not a problem.

The day after Nick quit his traditional job, he got an email from Google saying his account no longer met their quality guidelines. It took them three months to reinstate his Google Adwords account. That really hammered home the point for Nick that he needed diversity of traffic sources and diversity of income streams.

Nick thought he had solved that problem by having 40 advertisers on his shoe comparison shopping site. His problem was that 80% of its traffic came from Google, so when the cost of that traffic became too expensive, his business was no longer sustainable.

How to Diversify Traffic So Your Online Business Is Sustainable in the Long Term

Nick learned his lesson. His current primary side hustle, The Side Hustle Podcast Show, isn’t reliant on Google Adwords. It has several different traffic sources.

  • About half the traffic comes through Google (although not Google Adwords).
  • A lot of traffic comes through email.
  • Some traffic comes through doing podcast interviews like this.
  • He also gets traffic from social media channels.

Sidehustlenation.com has become a brand itself, so there’s a small amount of people who type in the website directly without going through another channel.

The podcast has a much more solid foundation then the shoe comparison shopping site ever did.

Should You Focus on Your Strengths or Diversify Your Portfolio of Income Streams?

As an entrepreneur, you should try to strike a balance between following your strengths and diversifying your income streams. It’s essential to have more than one income stream—although on the other hand, you don’t want to spread your efforts so thin that you don’t get anywhere.

Nick has seen entrepreneurs become successful by diving deep and committing to one business. He has personally found success with sidehustlenation.com and indulging his creative spirit.

The Importance of Thinking Time and Focusing on Your Next Project

One of the secrets to Nick’s success is his commitment to thinking time and focusing only on the project that comes next.

He makes an appointment on my calendar once a week to sit down with a notebook, ask himself questions, and write down the answers.

He treats this like any other appointment he has with somebody else. When he puts it into his calendar, he’s committed to it.

He also tries to maintain his focus on only the project that comes next.  It’s important to focus on future projects so that you can plan and execute.

But you don’t want to focus so far in the future, or on so many projects, that you’re paralyzed because everything seems overwhelming. Something that’s worked for him is to only focus on the next project, and not worry about future projects until that one is complete.

It’s important that once you put something on your calendar, you are committed to following through on spending the time you set aside.

Lessons from Business Successes and Failures

After the shoe comparison shopping site, Nick thought a sandal site might be good. It turned out not to work for a few reasons:

  • Sandals cost less money.
  • They’re a seasonal product.
  • The content on a sandal site was duplicated from the shoe site.

After the sandal website didn’t work out, Nick tried to create a luggage comparison-shopping site. That site cost $5,000 to develop and never broke even.

  • The commission structure was already lower than shoes at that point.
  • It was much harder to develop a program to scrape the Internet for luggage brands.
  • The upfront cash investment was simply too much.

After the luggage comparison shopping site failed, Nick decided to try a wine comparison-shopping site.

This site failed for one reason: Nick doesn’t like wine and doesn’t know anything about it. The website he created could have been written by anyone. There was no reason for anyone to do business with him instead of somebody else.

Use Your Passions and Personality to Succeed

Nick has found that the successful people online aren’t anonymous. He has found the most success where he built a brand around himself and his experiences so that people want to do business with him.

The more deeply you connect with your audience, the more they will want to see you succeed, and the more they will do to help you succeed in the marketplace.

Nick Loper quote

“Once you get going on something, even if it’s not something you see yourself doing for decades to come, all of a sudden all the opportunities and ideas start to pop into motion.”

—Nick Loper

Nick Loper quote

“The best ideas don’t show up until you’re already in motion.”

—Ryan Finlay

Nick Loper quote

 “Picking what’s next doesn’t necessarily mean picking what you’ll work on forever.”

—Nick Loper

You will get new ideas as you’re working on projects. The key is just to pick a project and try it. Monitor your results. Eventually you’ll find something that resonates with you and makes you the money you need if you keep at it.

TCK Publishing grew from the idea to publish one ebook: Rules of the Rich: 28 Proven Strategies for Creating a Healthy, Wealthy, and Happy Life and Escaping the Rat Race Once and For All. That one book became the foundation for a much bigger side hustle, then a full business helping others achieve the same kind of publishing success.

How Do You Know When It’s Time to Move on from a Side Hustle?

For Nick, knowing when to stop one side hustle is simple. You should move on from the side hustle when you no longer enjoy the work, or it’s no longer exciting for you. The last thing you need is a second job that you don’t like to do.

For Nick, this is different than when you’re in the pre-revenue stage of just starting something up. However, he believes that the faster you can get into making money on your side hustle, the more motivated you will be.

If you can see that your project is on a downward slide, then it might be time to pull the ripcord and move on.

What Has Made the Side Hustle Podcast Show Successful

The Side Hustle Podcast Show audience has grown slowly over time. Nick attributes its success to two major factors:

  1. Nick has put out an episode every week for years. There are currently 244 episodes.
  2. Nick likes putting on his marketing hat and trying to think of titles that are clickable.

He’s seen podcasts that explode faster than the Side Hustle Nation Podcast has. He has also seen podcasts where the episode titles aren’t enticing at all.

Podcasting allows you to really build a loyal fan base. It’s a much more personal connection than just reading something on a blog or even in your email client.

Nick’s podcast has gotten better over time. When you practice something, you get better at it. Nick would prefer you don’t listen to the first 50 episodes because “they are really rough.”

As Nick has continued to do episodes and the audience for the podcast has gotten bigger, he has really tried to focus on giving the listeners the best experience he can.

How to Give Your Podcast Listeners the Best Experience Possible

One major thing Nick has done to improve his listeners’ experience is to cut out the empty space in his podcast episodes. He also eliminates any stammering or stuttering. And he tries to create a podcast episode where he gets to the meat of what the guest is saying faster.

He’s made a point of eliminating all of the long, rambling intros. And he will ask a guest to summarize something if their first attempt is a rambling explanation. It takes him longer to produce episodes, but he feels like he gets that investment in time back because he’s making the listening experience better for thousands of audience members.

The Podcast Audience Journey

The journey of a podcast listener goes like this:

  • Stranger to listener
  • Listener to subscriber
  • Subscriber to fan

Stranger to Listener

Part of starting people on that journey is discoverability. How are people going to find you?

  • Through Google
  • Through Facebook groups
  • Through other social media
  • Through iTunes

Turning a Listener into a Subscriber

To turn listeners into subscribers, Nick has found it effective to create episode-specific lead magnet offers.

A lead magnet is something you give somebody so they’ll give you their email address. The most effective lead magnet that Nick has found is to only send people the show notes if they sign up to his email list.

That tripled the size of his email list from 1,000 to 3,000 subscribers.

Turning Subscribers into Fans

Turning subscribers into fans is all about creating a community around shared points of commonality.

Nick makes sure to have similar segments on his show every week. He also uses similar language every week to start the show and to sign off. He also makes use of email as a way to connect personally with his fans.

Tom Corson Knowles quote quality control

 “You have to have some kind of quality control on the Internet.”

—Tom Corson Knowles

You shouldn’t let the fear of failure prevent you from trying. Failures are what you learn from.

Nick Loper quote on honest feedback

Sometimes it’s worth it to swallow your pride and ask for honest feedback.”

—Nick Loper

Links and Resources Mentioned in This Interview

http://www.sidehustlenation.com/ – Nick’s website, where he’s built a community of people dedicated to finding freedom through side hustles.

http://www.sidehustlenation.com/side-hustle-show/ – the Side Hustle Nation Podcast show, where Nick interviews a new entrepreneur every week and they talk about a single business idea in depth to help his listeners find a side hustle that might work for them.

http://www.pricegrabber.com/ – a comparison-shopping site.

http://www.nextag.com/ – another comparison-shopping site.

Rules of the Rich: 28 Proven Strategies for Creating a Healthy, Wealthy, and Happy Life and Escaping the Rat Race Once and For All  – a book to help you uncover the strategies needed to succeed by stepping outside the regular 9-5 world.

https://fizzle.co/show – a show known for its inside jokes.

 

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Nick Loper is an author, entrepreneur, and founder of sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs. As the host of the top-rated Side Hustle Show Podcast, Nick explores a different business idea every ... Nick Loper is an author, entrepreneur, and founder of sidehustlenation.com, a growing community and resource for aspiring and part-time entrepreneurs. As the host of the top-rated Side Hustle Show Podcast, Nick explores a different business idea every single week and helps listeners discover the path to new job-free income streams. Nick’s original side hustle was […] The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:01
153: How to Make Money Blogging with Crystal Paine https://www.tckpublishing.com/how-to-make-money-blogging/ Fri, 08 Sep 2017 05:36:44 +0000 https://www.tckpublishing.com/?p=8385 A few bloggers have cracked the code to making money from blogging, and Crystal Paine is one of them. She is a New York Times bestselling author, and she’s the founder of the incredibly successful blog MoneySavingMom.com, where she teaches moms how to save and earn more. In this interview, we talk about how Crystal […] A few bloggers have cracked the code to making money from blogging, and Crystal Paine is one of them. She is a New York Times bestselling author, and she’s the founder of the incredibly successful blog MoneySavingMom.com, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:55 152: Book Marketing Experiments with Rachel Aaron https://www.tckpublishing.com/book-marketing-experiments/ Fri, 01 Sep 2017 05:30:45 +0000 https://www.tckpublishing.com/?p=8249 The results of Rachel’s latest book marketing experiments will surprise you. Rachel Aaron is a bestselling traditionally published novelist and author of several books including the Eli Monpress series, as well as one of my absolute favorite nonfiction books on writing: 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love. We […] The results of Rachel’s latest book marketing experiments will surprise you. Rachel Aaron is a bestselling traditionally published novelist and author of several books including the Eli Monpress series, as well as one of my absolute favorite nonfiction... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 41:10 151: How To Make Your Book Go Viral with Word-of-Mouth Campaigns with Jonah Berger https://www.tckpublishing.com/how-to-make-your-book-go-viral-with-word-of-mouth-campaigns/ Fri, 25 Aug 2017 06:36:09 +0000 https://www.tckpublishing.com/?p=8192 Jonah Berger is a marketing professor at the Wharton School of Business at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. This was a great interview. We talk about what makes things go viral and how authors can create a word-of-mouth campaign to […] Jonah Berger is a marketing professor at the Wharton School of Business at the University of Pennsylvania and the bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 23:54 150: How Visual Thinking Helps You Remember More and Be More Creative with Mike Rohde https://www.tckpublishing.com/how-visual-thinking-helps-you-remember-more/ Fri, 18 Aug 2017 03:31:51 +0000 https://www.tckpublishing.com/?p=8125 Mike Rohde is the bestselling author of The Sketchnote Handbook and The Sketchnote Workbook. He presents sketchnoting workshops around the world that encourage people to use visual thinking skills to generate, capture, and share ideas more effectively. In this awesome interview, we talk about sketchnoting, including what it is and how to do it. And […] Mike Rohde is the bestselling author of The Sketchnote Handbook and The Sketchnote Workbook. He presents sketchnoting workshops around the world that encourage people to use visual thinking skills to generate, capture, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 32:05 149: Build a Successful Creative Career and Use YouTube to Grow Your Audience with Dave Kusek https://www.tckpublishing.com/build-your-creative-career-with-youtube/ Fri, 11 Aug 2017 05:35:48 +0000 https://www.tckpublishing.com/?p=8122 Dave Kusek is the author of The Future of Music, which has sold more than 50,000 copies. He’s a pioneer in the music industry, and he teaches artists how to thrive and prosper in our high-tech digital society. This is a great interview. We talk about how to have a music career in the digital […] Dave Kusek is the author of The Future of Music, which has sold more than 50,000 copies. He’s a pioneer in the music industry, and he teaches artists how to thrive and prosper in our high-tech digital society. This is a great interview. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:07 148: How to Use Your Passion to Find Success—and Why Calm Leadership Is Key with Farnoosh Brock https://www.tckpublishing.com/how-to-use-your-passion-to-find-success/ Fri, 04 Aug 2017 03:39:07 +0000 https://www.tckpublishing.com/?p=8095 Farnoosh Brock is the bestselling author of several books, including the Healthy Smoothie Bible, which has more than 450 reviews on Amazon. She works with professionals who are in a mid-career crisis to help them navigate the corporate landscape or start their own profitable businesses. In this fantastic interview, we dive deep into what it […] Farnoosh Brock is the bestselling author of several books, including the Healthy Smoothie Bible, which has more than 450 reviews on Amazon. She works with professionals who are in a mid-career crisis to help them navigate the corporate landscape or sta... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:20 147: How to Find Your Unique Writing Voice and Stand out from the Crowd with Chris Brogan https://www.tckpublishing.com/how-to-find-your-unique-writing-voice/ Fri, 28 Jul 2017 03:27:14 +0000 https://www.tckpublishing.com/?p=8018 Chris Brogan is a New York Times bestselling author. He has written nine books, including Find Your Writing Voice—which is, naturally, about how to find your unique writing voice. He’s also the CEO of Owner Media Group, where he teaches strategy and skills for modern businesses. This is a great interview. We talked about how […] Chris Brogan is a New York Times bestselling author. He has written nine books, including Find Your Writing Voice—which is, naturally, about how to find your unique writing voice. He’s also the CEO of Owner Media Group, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 19:13 146: How to Write a Great Script, Build Relationships, and Succeed in Hollywood https://www.tckpublishing.com/how-to-write-a-great-hollywood-script/ Fri, 21 Jul 2017 03:51:22 +0000 https://www.tckpublishing.com/?p=7985 Ashley Scott Meyers is a screenplay writer, producer, and director. He’s also the creator of SellingYourScreenplay.com, where he teaches screenwriters how to sell their screenplay and get a great deal. This was an interesting interview. We talked about how to sell your screenplay and the importance of building relationships in Hollywood. Ashley grew up in […] Ashley Scott Meyers is a screenplay writer, producer, and director. He’s also the creator of SellingYourScreenplay.com, where he teaches screenwriters how to sell their screenplay and get a great deal. This was an interesting interview. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:59 145: How To Turn Your Blog Into a Profitable Business https://www.tckpublishing.com/turn-your-blog-into-a-business/ Fri, 14 Jul 2017 03:37:32 +0000 https://www.tckpublishing.com/?p=7908 Yaro Starak is a professional blogger and serial Internet entrepreneur. As the founder of Entrepreneurs-Journey.com, he teaches others how to build a sustainable online business through blogging, selling digital products, and more. Yaro began blogging in 2004 in an effort to get traffic to his essay editing business. At the time, he didn’t know anything […] Yaro Starak is a professional blogger and serial Internet entrepreneur. As the founder of Entrepreneurs-Journey.com, he teaches others how to build a sustainable online business through blogging, selling digital products, and more. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 35:41 144: What Traditional and Indie Publishers Can Teach Each Other https://www.tckpublishing.com/lessons-from-traditional-and-indie-publishing/ Fri, 07 Jul 2017 07:38:42 +0000 https://www.tckpublishing.com/?p=7905 Jane Friedman has 20 years of experience in the publishing industry. Her expertise is in digital media strategy for authors and publishers. She is the founder of the award-winning blog JaneFriedman.com and cofounder of the industry-leading newsletter The Hot Sheet with Porter Anderson. We covered a ton of ground in this interview. We talked about […] Jane Friedman has 20 years of experience in the publishing industry. Her expertise is in digital media strategy for authors and publishers. She is the founder of the award-winning blog JaneFriedman.com and cofounder of the industry-leading newsletter T... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:25 143: How to Sell More Books Offline https://www.tckpublishing.com/how-to-sell-more-books-offline/ Fri, 30 Jun 2017 06:20:38 +0000 https://www.tckpublishing.com/?p=7867 This is an information-packed interview. We talk about the 4P’s of Author Success, and we dive deep into how to promote your book offline. There’s also a lot of information on pricing and selling paperback versions of your book. Alinka Rutkowska is a multi-award-winning, internationally bestselling author and coach. She is also the founder and […] This is an information-packed interview. We talk about the 4P’s of Author Success, and we dive deep into how to promote your book offline. There’s also a lot of information on pricing and selling paperback versions of your book. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 39:08 142: Six Simple Steps to Effective Book Market Research https://www.tckpublishing.com/6-steps-to-effective-book-market-research/ Fri, 23 Jun 2017 04:00:35 +0000 https://www.tckpublishing.com/?p=7849 TCK Publishing has published more than 400 books, and many of them have become #1 international bestsellers. In this podcast and blog post, I’m going to share what I’ve learned about book market research that can help you achieve your goals of becoming a bestselling author and making a serious impact with your message and […] TCK Publishing has published more than 400 books, and many of them have become #1 international bestsellers. In this podcast and blog post, I’m going to share what I’ve learned about book market research that can help you achieve your goals of becoming... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:38 141: Using Click Funnels to Grow Your Audience and Sell More Books https://www.tckpublishing.com/using-click-funnels-to-build-email/ Fri, 16 Jun 2017 13:44:33 +0000 https://www.tckpublishing.com/?p=7355 Larry Becht has been a digital marketing expert for the last decade and is a Click Funnels certified partner. His company, the Expert Media Group, helps you turn your products and ideas into profit. Today, Larry is going to share with us how authors can use Click Funnels to build an e-mail list, establish a […] Larry Becht has been a digital marketing expert for the last decade and is a Click Funnels certified partner. His company, the Expert Media Group, helps you turn your products and ideas into profit. Today, Larry is going to share with us how authors ca... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 25:26 140: Building Daily Writing Habits with Sarah Barbour https://www.tckpublishing.com/how-to-build-daily-writing-habits/ Fri, 09 Jun 2017 02:04:50 +0000 https://www.tckpublishing.com/?p=7072 Sarah Barbour is a book coach and editor who helps entrepreneurs write books they can brag about. She can help you craft your content, plan a manuscript you can be proud of, and navigate the world of self-publishing so that you can put your book in the hands of people who need it. She recognizes […] Sarah Barbour is a book coach and editor who helps entrepreneurs write books they can brag about. She can help you craft your content, plan a manuscript you can be proud of, and navigate the world of self-publishing so that you can put your book in the... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:36 139: Crafting Personal Stories for PR Success with Jen Berson https://www.tckpublishing.com/personal-stories-for-pr-success/ Fri, 02 Jun 2017 02:00:39 +0000 https://www.tckpublishing.com/?p=7102 Jen Berson is the founder of Jeneration PR, a boutique public relations firm that specializes in beauty, baby, and lifestyle brands. She’s a regularly featured PR and social media expert on the American Express OPEN forum for small business. She’s also been featured in the New York Times, Entrepreneur Magazine, and PR Week, among many […] Jen Berson is the founder of Jeneration PR, a boutique public relations firm that specializes in beauty, baby, and lifestyle brands. She’s a regularly featured PR and social media expert on the American Express OPEN forum for small business. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:31 138: How to Build a Business with a Book with Rob Kosberg https://www.tckpublishing.com/how-to-build-a-business-with-a-book/ Fri, 26 May 2017 02:45:22 +0000 https://www.tckpublishing.com/?p=7023 Rob is the best-selling author of Life after Debt and the founder of Bestseller Publishing. He’s been featured on ABC, CBS, NBC, Fox, and in the Wall Street Journal and on many other media sites. Rob teaches entrepreneurs, coaches, and consultants how to stop hunting for clients and instead position yourself as the hunted. Rob […] Rob is the best-selling author of Life after Debt and the founder of Bestseller Publishing. He’s been featured on ABC, CBS, NBC, Fox, and in the Wall Street Journal and on many other media sites. Rob teaches entrepreneurs, coaches, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:04 137: Audiobook Narration Tips with Kylie Stewart https://www.tckpublishing.com/audiobook-narration-tips/ Fri, 19 May 2017 02:26:00 +0000 https://www.tckpublishing.com/?p=6983 Kylie Stewart is the author of Set in Stone, the first book in the Legend series, a contemporary romance story based on the legends of King Arthur and published by TCK Publishing. She is also an audiobook narrator and has produced more than 50 audiobooks. Kylie got a master’s degree in equine industry and worked with race […] Kylie Stewart is the author of Set in Stone, the first book in the Legend series, a contemporary romance story based on the legends of King Arthur and published by TCK Publishing. She is also an audiobook narrator and has produced more than 50 audioboo... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:06 136: Selling with Confidence with Ryan Stewman https://www.tckpublishing.com/selling-with-confidence/ Fri, 12 May 2017 02:12:55 +0000 https://www.tckpublishing.com/?p=6764 Ryan Stewman is the best-selling author of several books including Elevator to the Top. He’s also the founder of Hardcore Closer, a company that teaches sales skills to people who are ready and willing to tear up their list of excuses and close more sales. Ryan started working at eight years old, mowing lawns for […] Ryan Stewman is the best-selling author of several books including Elevator to the Top. He’s also the founder of Hardcore Closer, a company that teaches sales skills to people who are ready and willing to tear up their list of excuses and close more sa... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 35:46 135: Using Deadlines to Accelerate Your Writing with Jim Heskett https://www.tckpublishing.com/using-deadlines-to-accelerate-your-writing/ Fri, 05 May 2017 02:00:39 +0000 https://www.tckpublishing.com/?p=6479 Jim Heskett is the author of the new book The Juggling Author: How To Write Four Books a Year While Balancing Family, Friends, and a Full-Time Job. He fell in love with writing at the age of fourteen thanks to a copy of Stephen King’s The Shining. Poetry became his first outlet for teen angst, then […] Jim Heskett is the author of the new book The Juggling Author: How To Write Four Books a Year While Balancing Family, Friends, and a Full-Time Job. He fell in love with writing at the age of fourteen thanks to a copy of Stephen King’s The Shining. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 35:25 134: Book Marketing on Steroids with Monica Leonelle https://www.tckpublishing.com/book-marketing-on-steroids/ Fri, 28 Apr 2017 02:00:43 +0000 http://publishingprofitspodcast.com/?p=1746 Monica Leonelle is a best-selling author and entrepreneur empowering writers to take charge of their careers through efficient and inspired marketing. Her recent release, Prosperous Creation, focuses on making art and money while overcoming the mental blocks that hold us back from reaching our goals. Monica‘s expertise comes from authoring and marketing more than 20 books of […] Monica Leonelle is a best-selling author and entrepreneur empowering writers to take charge of their careers through efficient and inspired marketing. Her recent release, Prosperous Creation, focuses on making art and money while overcoming the mental ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:21 133: Kobo Writing Life and International eBook Sales with Mark Lefebvre https://www.tckpublishing.com/kobo-writing-life-and-international-ebook-sales/ Fri, 21 Apr 2017 02:00:16 +0000 http://publishingprofitspodcast.com/?p=1715 Mark Lefebvre is an author and editor; he serves as the director of self-publishing and author relations at Kobo, one of the top eBook retailers in the world. This fantastic interview covers a wide range of topics. We talked about traditional publishing and self-publishing and the true value of both. We also discussed emerging global markets […] Mark Lefebvre is an author and editor; he serves as the director of self-publishing and author relations at Kobo, one of the top eBook retailers in the world. This fantastic interview covers a wide range of topics. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 34:24 132: How to Write Book Descriptions for Fiction and Non-Fiction with Bryan Cohen https://www.tckpublishing.com/how-to-write-book-descriptions/ Fri, 14 Apr 2017 02:00:38 +0000 http://publishingprofitspodcast.com/?p=1649 Bryan Cohen is the author of Ted Saves the World, the first book in a new YA sci-fi/fantasy series, and a collection of creative writing prompts books. His books have been downloaded over 400,000 times. Bryan has always been interested in writing. He started his indie publishing journey by writing a blog about writing inspiration. […] Bryan Cohen is the author of Ted Saves the World, the first book in a new YA sci-fi/fantasy series, and a collection of creative writing prompts books. His books have been downloaded over 400,000 times. Bryan has always been interested in writing. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 19:30 131: Indie Publishing Strategy with Kevin Tumlinson https://www.tckpublishing.com/indie-publishing-strategy/ Fri, 07 Apr 2017 02:00:27 +0000 http://publishingprofitspodcast.com/?p=1515 Kevin Tumlinson is a thriller and speculative fiction author. He’s also the Director of Marketing at Draft2Digital, one of the leading automated self-publishing services companies. Kevin wrote his first book at the age of five. The reaction he got for it sparked a lifelong interest in writing. By age 12 he was writing professionally for […] Kevin Tumlinson is a thriller and speculative fiction author. He’s also the Director of Marketing at Draft2Digital, one of the leading automated self-publishing services companies. Kevin wrote his first book at the age of five. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 29:01 130: Amazon Marketing Strategy and Beta Readers with Gregory Diehl https://www.tckpublishing.com/amazon-marketing-strategy/ Fri, 31 Mar 2017 02:00:52 +0000 http://publishingprofitspodcast.com/?p=1492 Gregory has lived and worked in 50 countries and continues to help others along the path of self-fulfillment through exploration. Gregory’s books, Brand Identity Breakthrough and Travel As Transformation, are Amazon bestsellers, and his company Identity Publications helps authors grow their business with books, videos, and courses. Gregory published Brand Identity Breakthrough 10 months ago. […] Gregory has lived and worked in 50 countries and continues to help others along the path of self-fulfillment through exploration. Gregory’s books, Brand Identity Breakthrough and Travel As Transformation, are Amazon bestsellers, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 22:09 129: Amazon Book Ads and Amazon Marketing Services with Derek Doepker https://www.tckpublishing.com/amazon-book-ads/ Fri, 24 Mar 2017 02:00:13 +0000 http://publishingprofitspodcast.com/?p=1487 Derek Doepker is the first guest to come back on the show for a third visit. In Episode 24 we talked about creating a great book marketing strategy for long-term success and some awesome tips on saving money when you self publish, and in Episode 94 we talked about developing a success mindset and some […] Derek Doepker is the first guest to come back on the show for a third visit. In Episode 24 we talked about creating a great book marketing strategy for long-term success and some awesome tips on saving money when you self publish, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 38:07 128: How to Be More Creative with Meditation, Mindfulness, and Intuition with Michelle Paisley Reed https://www.tckpublishing.com/how-to-be-more-creative/ Fri, 17 Mar 2017 02:00:27 +0000 http://publishingprofitspodcast.com/?p=1420 Michelle Paisley Reed is an author, inspirational speaker, and spiritual channel. She’s written four screenplays and five books, including a bestseller we recently published together called Manifesting Miracles and Money: How to Achieve Peace, Purpose, and Plenty Without Getting in Your Own Way. Michelle is working on a new reality TV show called “Don’t Change The […] Michelle Paisley Reed is an author, inspirational speaker, and spiritual channel. She’s written four screenplays and five books, including a bestseller we recently published together called Manifesting Miracles and Money: How to Achieve Peace, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 48:06 127: How Amazon Data Science Can Help You Sell More Books with Chris Fox https://www.tckpublishing.com/amazon-data-science-sell-books/ Fri, 10 Mar 2017 02:00:33 +0000 http://publishingprofitspodcast.com/?p=1259 Chris Fox is the best selling author of several books on Amazon including No Such Thing As Werewolves. He used to be an iPhone and iPad app developer before transitioning to be a full-time author. He’s written several sci-fi/fantasy books as well as several helpful nonfiction books for authors. In episode 52 week talk about […] Chris Fox is the best selling author of several books on Amazon including No Such Thing As Werewolves. He used to be an iPhone and iPad app developer before transitioning to be a full-time author. He’s written several sci-fi/fantasy books as well as se... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 33:32 126: Public Relations Strategy and Building Better Relationships with Media and Influencers https://www.tckpublishing.com/public-relations-strategy/ Fri, 03 Mar 2017 02:00:26 +0000 http://publishingprofitspodcast.com/?p=1257 Joel Kessel is the founder of Kessel Communications, a strategic communications agency that helps businesses communicate better. Joel specializes in media relations and PR Strategy for business owners and thought leaders. During his sophomore year in college, Joel got into a small talk with a news reporter while waiting for his shift. The news reporter gave him […] Joel Kessel is the founder of Kessel Communications, a strategic communications agency that helps businesses communicate better. Joel specializes in media relations and PR Strategy for business owners and thought leaders. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 31:00 125: How to do a Book Launch that Will Get Your Book Noticed by Amazon with Adam Houge https://www.tckpublishing.com/book-launch/ Fri, 24 Feb 2017 02:00:58 +0000 http://publishingprofitspodcast.com/?p=1229 Adam is a preacher, teacher, novelist and #1 international bestselling author of over 100 books on the Christian faith. With over 2 million books distributed, his titles range from devotionals, to prayer books, to Christian inspiration, and inspirational fiction. This was a quick interview loaded with information. In this podcast we talk about Amazon’s algorithm, […] Adam is a preacher, teacher, novelist and #1 international bestselling author of over 100 books on the Christian faith. With over 2 million books distributed, his titles range from devotionals, to prayer books, to Christian inspiration, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 20:41 124: Book Marketing for Authors with Derek Murphy https://www.tckpublishing.com/book-marketing-for-authors/ Sun, 19 Feb 2017 01:12:14 +0000 http://publishingprofitspodcast.com/?p=1175 Derek Murphy is the bestselling author of several books including his new novel Shearwater. Derek has a wealth of experience in the publishing industry as a professional editor, cover designer, consultant, keynote speaker, and as a bestselling nonfiction and fiction author. This is our second time interviewing Derek. In episode 37 we talked about how […] Derek Murphy is the bestselling author of several books including his new novel Shearwater. Derek has a wealth of experience in the publishing industry as a professional editor, cover designer, consultant, keynote speaker, Derek Murphy, Tom Corson-Knowles 38:23 123: Time Management for Writers and Sales Funnels with Craig Ballantyne https://www.tckpublishing.com/time-management-for-writers-2/ Fri, 10 Feb 2017 01:01:36 +0000 http://publishingprofitspodcast.com/?p=1123 Craig Ballantyne has been the Editor of the personal development newsletter, Early To Rise, since 2011. His daily essays reach over 150,000 readers and teach people how to build their wealth, improve their health, and become the best version of themselves. He now coaches entrepreneurs around the world how to turn their ideas into money […] Craig Ballantyne has been the Editor of the personal development newsletter, Early To Rise, since 2011. His daily essays reach over 150,000 readers and teach people how to build their wealth, improve their health, Craig Ballantyne, Tom Corson-Knowles 40:03 122: Book Metadata, Search Engines, and Discoverability with Kathy Meis https://www.tckpublishing.com/book-metadata-discoverability/ Fri, 03 Feb 2017 06:00:56 +0000 http://publishingprofitspodcast.com/?p=1059 Kathy Meis is the founder and CEO of Bublish, the world’s first complete publishing solution with integrated brand-building, marketing and discoverability features. Kathy’s career began when she graduated Indiana State. As a reporter she worked for Forbes building the editorial brand from scratch. When the Internet emerged as the new way to communicate and connect […] Kathy Meis is the founder and CEO of Bublish, the world’s first complete publishing solution with integrated brand-building, marketing and discoverability features. Kathy’s career began when she graduated Indiana State. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 34:00 121: How to Start a Podcast for Authors and Thought Leaders with Ben Krueger https://www.tckpublishing.com/how-to-start-a-podcast/ Sat, 28 Jan 2017 14:31:10 +0000 http://publishingprofitspodcast.com/?p=1056 Ben Krueger is the founder of Cashflow Podcasting, a done-for-you podcasting and marketing service for entrepreneurs and thought leaders. This interview was great. It contains everything you might want to know about the business of podcasting. We talk about how to start a podcast, the history of podcasting, the different podcasting platforms, the different types […] Ben Krueger is the founder of Cashflow Podcasting, a done-for-you podcasting and marketing service for entrepreneurs and thought leaders. This interview was great. It contains everything you might want to know about the business of podcasting. Ben Krueger, Tom Corson-Knowles 31:50 120: Change Your Mindset, Eliminate Anxiety and Overcome Your Fears with Joseph Clough https://www.tckpublishing.com/change-your-mindset/ Fri, 20 Jan 2017 10:59:20 +0000 http://publishingprofitspodcast.com/?p=1075 Joseph Clough is the best selling author of Be Your Potential published by Hay House. He is also the creator of over 200 hours of Hypnosis and Coaching MP3s and videos that are being downloaded over 3,000,000 times every year. He is an international Speaker, Celebrity Coach and Hypnotherapist. This was a great interview! In […] Joseph Clough is the best selling author of Be Your Potential published by Hay House. He is also the creator of over 200 hours of Hypnosis and Coaching MP3s and videos that are being downloaded over 3,000,000 times every year. Joseph Clough, Tom Corson-Knowles 35:29 119: Transmedia Storytelling and Book Series Branding with Amy Newmark https://www.tckpublishing.com/transmedia-storytelling/ Fri, 13 Jan 2017 06:00:59 +0000 http://publishingprofitspodcast.com/?p=1083 Amy Newmark is publisher, editor-in-chief and coauthor of the book series Chicken Soup for the Soul. By curating and editing inspirational true stories from ordinary people who have had extraordinary experiences, Amy has kept the twenty-two-year-old Chicken Soup for the Soul brand fresh and relevant. Amy was always a writer. She started writing stories in […] Amy Newmark is publisher, editor-in-chief and coauthor of the book series Chicken Soup for the Soul. By curating and editing inspirational true stories from ordinary people who have had extraordinary experiences, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 30:54 118: Building Resilience with Author Amy Cannatta https://www.tckpublishing.com/building-resilience/ Fri, 06 Jan 2017 06:00:42 +0000 http://publishingprofitspodcast.com/?p=1067 Dr. Amy Cannatta is the #1 International Best Selling Author of PURSEpective; From Ruin to Resilience and she writes for The Huffington Post. From the age of 13 her friends and family told her to write a book about her life experience, and the way she views the world. She finally decided to write a book […] Dr. Amy Cannatta is the #1 International Best Selling Author of PURSEpective; From Ruin to Resilience and she writes for The Huffington Post. From the age of 13 her friends and family told her to write a book about her life experience, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 33:13 117: Getting Out of a Bad Publishing Deal with Greg White https://www.tckpublishing.com/getting-out-of-a-bad-publishing-deal/ Fri, 30 Dec 2016 06:00:35 +0000 http://publishingprofitspodcast.com/?p=1133 Greg Cope White is a produced television writer. He also steps in front of the camera and hosts. The Pink Marine, his first book, just came out in November, 2015. His writing credits include HBO’s Dream On, Norman Lear’s The Powers That Be and 704 Hauser, Fox’s Life With Louie, Sony’s animated series Jumanji, and […] Greg Cope White is a produced television writer. He also steps in front of the camera and hosts. The Pink Marine, his first book, just came out in November, 2015. His writing credits include HBO’s Dream On, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 37:08 116: Writing a Book and Amazon Marketing with Chandler Bolt https://www.tckpublishing.com/writing-a-book/ Fri, 23 Dec 2016 06:00:53 +0000 http://publishingprofitspodcast.com/?p=1088 Chandler Bolt is the author of Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business. He is also the founder of Self Publishing School, one of the most successful online training programs for authors. Chandler was a C […] Chandler Bolt is the author of Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business. He is also the founder of Self Publishing School, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 34:36 115: Using SEO to Sell More Books on Amazon with Dave Chesson https://www.tckpublishing.com/using-seo-to-sell-more-books-on-amazon/ Fri, 16 Dec 2016 06:00:28 +0000 http://publishingprofitspodcast.com/?p=1049 Dave Chesson is the founder of Kindlepreneur.com and bestselling author of several books. He’s also the creator of kdp rocket, a software tool that helps authors find the best keywords to rank their books. Dave Chesson started his online marketing career building niche websites. He’d make money through people clicking on advertisements on those websites and […] Dave Chesson is the founder of Kindlepreneur.com and bestselling author of several books. He’s also the creator of kdp rocket, a software tool that helps authors find the best keywords to rank their books. Dave Chesson started his online marketing care... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 26:00 114: How to Become an Entrepreneur with Jon Nastor https://www.tckpublishing.com/how-to-become-an-entrepreneur/ Fri, 09 Dec 2016 06:00:13 +0000 http://publishingprofitspodcast.com/?p=1030 Jon Nastor has always been an entrepreneur. He went to high school in a small town in Canada. He played drums in a punk rock band during his high school years and he took it upon himself to organize shows so that his band could play them. When other punk rock bands were touring the area […] Jon Nastor has always been an entrepreneur. He went to high school in a small town in Canada. He played drums in a punk rock band during his high school years and he took it upon himself to organize shows so that his band could play them. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 35:05 113: Creating an Indie Publishing Plan for Fiction Authors with Brian Anderson https://www.tckpublishing.com/indie-publishing-plan/ Fri, 02 Dec 2016 06:00:20 +0000 http://publishingprofitspodcast.com/?p=1027 Brian Anderson is the bestselling author of The Godling Chronicles series. He was a musician for many years until he decided to write a novel. Within a year of publishing his first book, he was earning enough money to support his family and write full-time. Brian experimented with writing fiction for several years before his […] Brian Anderson is the bestselling author of The Godling Chronicles series. He was a musician for many years until he decided to write a novel. Within a year of publishing his first book, he was earning enough money to support his family and write full-... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 46:34 112: A Personal Development Plan That Works Wonders with Vic Johnson https://www.tckpublishing.com/personal-development-plan/ Fri, 25 Nov 2016 06:00:36 +0000 http://publishingprofitspodcast.com/?p=1019 Vic Johnson is the author of several best selling books, and some have been translated into Japanese, Russian, Czech, Slovak and Farsi. He has appeared in numerous video programs with Bob Proctor, Jim Rohn, Brian Tracy, Denis Waitley and Mark Victor Hansen, among others, and he is the founder of AsAManThinketh.net He started his personal development journey […] Vic Johnson is the author of several best selling books, and some have been translated into Japanese, Russian, Czech, Slovak and Farsi. He has appeared in numerous video programs with Bob Proctor, Jim Rohn, Brian Tracy, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 37:38 111: Writing Tips and Techniques from Film and Journalism with Phil Hall https://www.tckpublishing.com/writing-tips-and-techniques/ Fri, 18 Nov 2016 06:00:55 +0000 http://publishingprofitspodcast.com/?p=1007 Phil began his journalism career at Pace University as an assignment reporter. He started doing movie reviews after an interview fell through. The newspaper needed to fill the space so he offered to review My Favorite Year starring Peter O’Toole. The editor and read and then asked him to continue doing movie reviews because he […] Phil began his journalism career at Pace University as an assignment reporter. He started doing movie reviews after an interview fell through. The newspaper needed to fill the space so he offered to review My Favorite Year starring Peter O’Toole. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 40:25 110: International Book Marketing Strategies with Marc Reklau https://www.tckpublishing.com/international-book-marketing-strategies/ Fri, 11 Nov 2016 06:00:21 +0000 http://publishingprofitspodcast.com/?p=982 Marc Reklau is a Coach, Speaker and author of the #1 Amazon Bestseller 30 Days— Change your habits, change your life which since April 2015 has been downloaded over 100,000 times on Amazon and has been translated into Spanish, German and Korean. Before he wrote his breakout bestseller Marc worked as a printer for a […] Marc Reklau is a Coach, Speaker and author of the #1 Amazon Bestseller 30 Days— Change your habits, change your life which since April 2015 has been downloaded over 100,000 times on Amazon and has been translated into Spanish, German and Korean. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 34:21 109: Why You Must Write a Book and Branding for Authors with Honorée Corder https://www.tckpublishing.com/why-write-a-book/ Fri, 04 Nov 2016 06:00:09 +0000 http://publishingprofitspodcast.com/?p=945 Honorée Corder is the author of 20 books, including You Must Write a Book, Vision to Reality, and Prosperity for Writers. Honorée coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller status, create a platform, and develop multiple streams of income. She is currently working on I Must Write a […] Honorée Corder is the author of 20 books, including You Must Write a Book, Vision to Reality, and Prosperity for Writers. Honorée coaches business professionals, writers, and aspiring non-fiction authors who want to publish their books to bestseller st... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs 48:00 108: How to Overcome Anxiety and Fear of Public Speaking with Matt Abrahams https://www.tckpublishing.com/how-to-overcome-anxiety-and-fear-of-public-speaking/ Fri, 28 Oct 2016 06:00:44 +0000 http://publishingprofitspodcast.com/?p=921 Matt Abrahams is the author Speaking Up Without Freaking Out. He teaches both Strategic Communication and Effective Communication at Stanford University’s Graduate School of Business. Matt is also Co-Founder and Principal at Bold Echo Communications Solutions, a presentation and communication skills company based in Silicon Valley that helps people improve their presentation skills. Matt traces his […] Matt Abrahams is the author Speaking Up Without Freaking Out. He teaches both Strategic Communication and Effective Communication at Stanford University’s Graduate School of Business. Matt is also Co-Founder and Principal at Bold Echo Communications So... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 33:47 107: How to Turn a Book Into a Movie with Ken Atchity https://www.tckpublishing.com/how-to-turn-a-book-into-a-movie/ Fri, 21 Oct 2016 02:00:47 +0000 http://publishingprofitspodcast.com/?p=932 Kenneth Atchity began writing stories as a child under his mother’s supervision. By the age of 16 he was a book reviewer for the Kansas City Star (no one at the newspaper realized how old he was when they hired him over the phone). Ken started in the film industry after working as a professor for […] Kenneth Atchity began writing stories as a child under his mother’s supervision. By the age of 16 he was a book reviewer for the Kansas City Star (no one at the newspaper realized how old he was when they hired him over the phone). Tom Corson-Knowles, Kenneth Atchity clean 49:20 106: Marketing Strategy in the Digital Age with Shama Hyder https://www.tckpublishing.com/marketing-strategy-for-the-digital-age/ Fri, 14 Oct 2016 08:31:02 +0000 http://publishingprofitspodcast.com/?p=907 Shama Hyder is the bestselling author several books including Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. She is the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. She did her grad school thesis on Twitter when it only had a few thousand […] Shama Hyder is the bestselling author several books including Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. She is the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Hyder, Tom Corson-Knowles clean 26:09 105: Self-Awareness and Emotional Intelligence with Matt Bodnar https://www.tckpublishing.com/self-awareness-and-emotional-intelligence/ Fri, 07 Oct 2016 15:12:57 +0000 http://publishingprofitspodcast.com/?p=903 Matt Bodnar is the author of Location Based Marketing For Restaurants: Simple, Low Cost, Easy To Use Tactics To Get Customers In The Door. Named a “Rising Restaurateur Star” by the National Restaurant Association and a “Strategy Pro” by Restaurant Hospitality Magazine, Matt is a partner at early stage investment firm Fresh Hospitality. Bodnar joined […] Matt Bodnar is the author of Location Based Marketing For Restaurants: Simple, Low Cost, Easy To Use Tactics To Get Customers In The Door. Named a “Rising Restaurateur Star” by the National Restaurant Association and a “Strategy Pro” by Restaurant Hosp... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 34:40 104: Finding What You Were Born For with Zoe McKey https://www.tckpublishing.com/finding-what-you-were-born-for/ Fri, 30 Sep 2016 14:07:38 +0000 http://publishingprofitspodcast.com/?p=901 Zoe McKey is the bestselling author of Find What You Were Born For: Discover Your Inborn Skills, Forge Your Own Path, Live The Life You Want. Zoe speaks five languages fluently and provides communication and personal development coaching to clients all over the world. Zoe is from Romania, a post-communist state bordered by Serbia, Hungary, […] Zoe McKey is the bestselling author of Find What You Were Born For: Discover Your Inborn Skills, Forge Your Own Path, Live The Life You Want. Zoe speaks five languages fluently and provides communication and personal development coaching to clients all... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 36:08 103: How to Lower Your Taxes Legally with an Offshore Business with Bobby Casey https://www.tckpublishing.com/how-to-lower-your-taxes-with-an-offshore-business-with-bobby-casey/ Fri, 23 Sep 2016 03:28:16 +0000 http://publishingprofitspodcast.com/?p=870 Bobby Casey is an entrepreneur, investor and and business strategist. He is an advocate for privacy and freedom for citizens like you and me. As a sought-after speaker on free-market economics and offshore businesses, Bobby travels the world working with entrepreneurs helping them properly structure their businesses and their lives for long-term success. Bobby has […] Bobby Casey is an entrepreneur, investor and and business strategist. He is an advocate for privacy and freedom for citizens like you and me. As a sought-after speaker on free-market economics and offshore businesses, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:50 102: How to Get Your Books Into Bookstores and Libraries Amy Collins https://www.tckpublishing.com/how-to-get-your-books-into-bookstores-and-libraries/ Fri, 16 Sep 2016 16:13:49 +0000 http://publishingprofitspodcast.com/?p=893 Amy Collins is the author of The Write Way: Everything You Need to Know About Publishing, Selling and Marketing Your Book. She worked as a Book Buyer for a large books and magazines publisher, selling to Barnes & Noble, Target, Costco, Airport Stores, Walmart, Books-A-Million and other major book retailers. Amy used to be a […] Amy Collins is the author of The Write Way: Everything You Need to Know About Publishing, Selling and Marketing Your Book. She worked as a Book Buyer for a large books and magazines publisher, selling to Barnes & Noble, Target, Costco, Airport Stores, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:18 101: How to Get Published in Literary Journals and Write Better Query Letters with Dani Hedlund https://www.tckpublishing.com/how-to-get-published-in-literary-journals/ Sun, 11 Sep 2016 04:27:57 +0000 http://publishingprofitspodcast.com/?p=955 Dani Hedlund published her first novel Threads of Deception at the age of 18. After experiencing the difficulties of getting her book published she founded Tethered by Letters in 2007 to help other new writers perfect and publish their work. Tethered by Letters is a nonprofit offers free writing coaching, publishing, and editing guidance and it […] Dani Hedlund published her first novel Threads of Deception at the age of 18. After experiencing the difficulties of getting her book published she founded Tethered by Letters in 2007 to help other new writers perfect and publish their work. Dani Hedlund, Tom Corson-Knowles clean 41:53 100: Selling Foreign Language Rights for Your Book with Elliott Katz https://www.tckpublishing.com/selling-foreign-language-rights-for-your-book/ Fri, 02 Sep 2016 08:02:11 +0000 http://publishingprofitspodcast.com/?p=860 Elliott Katz is the bestselling author of Being the Strong Man A Woman Wants and six other non-fiction books. He is a professional speechwriter and has written on a wide-range of subjects from the outdoors to the economy to how to stimulate ideas and innovation in the workplace. When Elliott wrote Being the Strong Man […] Elliott Katz is the bestselling author of Being the Strong Man A Woman Wants and six other non-fiction books. He is a professional speechwriter and has written on a wide-range of subjects from the outdoors to the economy to how to stimulate ideas and i... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 20:34 99: How to Write a Better Business Book with New York Times Bestselling Author Jeffrey Fox https://www.tckpublishing.com/how-to-write-a-better-business-book/ Fri, 26 Aug 2016 15:35:58 +0000 http://publishingprofitspodcast.com/?p=877 Jeffrey Fox is the New York Times bestselling author of 11 business books that have been translated into over thirty languages. He is the founder of Fox & Company, a management consulting firm that shows clients how to dollarize their value proposition to overcome price objections and shorten the sales cycle. Jeffrey started Fox and […] Jeffrey Fox is the New York Times bestselling author of 11 business books that have been translated into over thirty languages. He is the founder of Fox & Company, a management consulting firm that shows clients how to dollarize their value proposition... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 36:26 98: How to Start a Publishing Company with Kristen Joy https://www.tckpublishing.com/how-to-start-a-publishing-company/ Fri, 19 Aug 2016 05:53:15 +0000 http://publishingprofitspodcast.com/?p=880 Kristen Joy is the bestselling author of 26 books including the Author’s Quick Guide to Finding Your Target Market. In 2003 she turned her life-long love of reading and writing into a full-time career she loves, and now she teaches authors and entrepreneurs how to create books that bring their passion to life. In 2003 […] Kristen Joy is the bestselling author of 26 books including the Author’s Quick Guide to Finding Your Target Market. In 2003 she turned her life-long love of reading and writing into a full-time career she loves, Tom Corson-Knowles, Kristen Joy clean 41:30 97: How to Get Your Audience to Remember Your Message with Carmen Simon https://www.tckpublishing.com/how-to-get-your-audience-to-remember-your-message/ Fri, 12 Aug 2016 09:54:43 +0000 http://publishingprofitspodcast.com/?p=874 Carmen Simon, PhD, is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. A cognitive scientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. Her sought-after keynote speeches unveil science-based techniques for getting others to see your way, remember your […] Carmen Simon, PhD, is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. A cognitive scientist, she has helped some of the world’s most visible brands craft memorable messages by focusing on how the brain works. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 39:17 96: Online Marketing and Promotion Strategies for Indie Authors with Bo Bennett https://www.tckpublishing.com/online-marketing-and-promotion-strategies-for-indie-authors/ Fri, 05 Aug 2016 19:18:11 +0000 http://publishingprofitspodcast.com/?p=858 Bo Bennett is the bestselling author of Logically Fallacious and seven other books. He is also an avid entrepreneur and founder of ebookit.com, a company that formats and distributes eBooks, print on demand, and digital audio books. Bo wrote his first book Year to Success in 2004. Back then the indie publishing landscape wasn’t what […] Bo Bennett is the bestselling author of Logically Fallacious and seven other books. He is also an avid entrepreneur and founder of ebookit.com, a company that formats and distributes eBooks, print on demand, and digital audio books. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:59 95: How to Communicate Better with Great Listening Skills with Mark Goulston https://www.tckpublishing.com/how-to-communicate-better-with-great-listening-skills/ Fri, 08 Jul 2016 07:23:31 +0000 http://publishingprofitspodcast.com/?p=847 Bestselling Author Mark Goulston started as a clinical interventional psychiatrist and UCLA professor of psychiatry. He learned to “hack” into the minds of suicidal and potentially violent individuals to prevent acts of destruction to others or themselves. He next went on to train FBI and police hostage negotiators. Mark has written several books on effective […] Bestselling Author Mark Goulston started as a clinical interventional psychiatrist and UCLA professor of psychiatry. He learned to “hack” into the minds of suicidal and potentially violent individuals to prevent acts of destruction to others or themsel... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 46:46 94: The Art of Storytelling with New York Times Bestselling Author Laura Morton https://www.tckpublishing.com/the-art-of-storytelling-with-laura-morton/ Sun, 26 Jun 2016 06:33:53 +0000 http://publishingprofitspodcast.com/?p=840 Laura Morton has written over 40 books and a staggering 19 New York Times Bestsellers, with a wide range of celebrities, including Al Roker, Justin Beiber, Joan Lunden, and Danica Patrick—just to name a few. She has worked in the entertainment industry for more than 25 years as a writer, producer, speaker and entrepreneur, and […] Laura Morton has written over 40 books and a staggering 19 New York Times Bestsellers, with a wide range of celebrities, including Al Roker, Justin Beiber, Joan Lunden, and Danica Patrick—just to name a few. Laura Morton, Tom Corson-Knowles clean 40:05 93: Personal Development Advice for Authors with Derek Doepker https://www.tckpublishing.com/personal-development-advice-for-authors-with-derek-doepker/ Sat, 04 Jun 2016 16:38:48 +0000 http://publishingprofitspodcast.com/?p=829 Derek Doepker is the #1 Amazon Bestselling author of Why Authors Fail, and several other books. Derek leads hands-on training workshops, courses and retreats to teach authors how to turn their passion for writing into a sustainable business. Derek began his self-publishing journey as a serial entrepreneur trying to turn his passion for health and […] Derek Doepker is the #1 Amazon Bestselling author of Why Authors Fail, and several other books. Derek leads hands-on training workshops, courses and retreats to teach authors how to turn their passion for writing into a sustainable business. Derek Doepker, Tom Corson-Knowles clean 47:44 92: How a Better Link Can Help You Sell More Books Internationally with Jesse Lakes https://www.tckpublishing.com/how-a-better-link-can-help-you-sell-more-books-internationally/ Sat, 28 May 2016 11:27:48 +0000 http://publishingprofitspodcast.com/?p=820 Jesse Lakes left Apple to launch a series of websites that utilized the iTunes and Amazon affiliate programs, but realized they had an issue with monetizing geo-fragmented audiences because of the country-specific affiliate programs. They came up with a solution, and as the project became a success, it was clear that they had built a […] Jesse Lakes left Apple to launch a series of websites that utilized the iTunes and Amazon affiliate programs, but realized they had an issue with monetizing geo-fragmented audiences because of the country-specific affiliate programs. Jesse Lakes, Tom Corson-Knowles clean 33:03 91: How to Get Book Publicity with Barbara Cave Henricks https://www.tckpublishing.com/91-how-to-get-book-publicity-with-barbara-cave-henricks/ Sat, 21 May 2016 03:37:02 +0000 http://publishingprofitspodcast.com/?p=809 Barbara Cave Henricks is the author of Mastering the New Media Landscape: Embrace the Micromedia Mindset. She has worked as a publicist in the publishing industry for more than two decades, and now runs her own publicity firm that’s been very successful called Cave Henricks Communications. She started her career as a stringer for NBC […] Barbara Cave Henricks is the author of Mastering the New Media Landscape: Embrace the Micromedia Mindset. She has worked as a publicist in the publishing industry for more than two decades, and now runs her own publicity firm that’s been very successfu... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 40:48 90: How to Get More Book Reviews and Being Authentic with Debbie Drum https://www.tckpublishing.com/90-how-to-get-more-book-reviews-and-being-authentic-with-debbie-drum/ Sun, 15 May 2016 20:55:05 +0000 http://publishingprofitspodcast.com/?p=807 Debbie Drum is a best-selling author, blogger, and marketing expert. She is also the creator of Book Review Targeter a very powerful tool that helps authors get more reviews for their books. Debbie’s journey got started when she googled the words “how to make money online” in 2010. She made her first money publishing books […] Debbie Drum is a best-selling author, blogger, and marketing expert. She is also the creator of Book Review Targeter a very powerful tool that helps authors get more reviews for their books. Debbie’s journey got started when she googled the words “how ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:09 89: How to Get Self Published Books into Book Stores with Tucker Max https://www.tckpublishing.com/89-how-to-get-self-published-books-into-book-stores-with-tucker-max/ Sat, 07 May 2016 15:57:24 +0000 http://publishingprofitspodcast.com/?p=800 Tucker Max is the #1 New York Times Bestselling Author of I Hope They Serve Beer In Hell and several other books. He is the CEO and co-founder of Book In A Box, a company that turns book writing and publishing into a service. Tucker was also nominated to the Time Magazine 100 Most Influential […] Tucker Max is the #1 New York Times Bestselling Author of I Hope They Serve Beer In Hell and several other books. He is the CEO and co-founder of Book In A Box, a company that turns book writing and publishing into a service. Tucker Max, Tom Corson-Knowles clean 32:46 88: Self Publishing Print Books and Interior Book Design with Joel Friedlander https://www.tckpublishing.com/self-publishing-print-books-interior-book-design/ Fri, 29 Apr 2016 02:58:16 +0000 http://publishingprofitspodcast.com/?p=777 Joel Friedlander is the author several books including The Self-Publisher’s Quick & Easy Guides, a series of ebooks that help to solve key challenges for self-publishers. He has won the AIGA “50 Books of the Year Award” for his work at Aperture Publishing, and the Printing Industries of America Gold Award for his book design […] Joel Friedlander is the author several books including The Self-Publisher’s Quick & Easy Guides, a series of ebooks that help to solve key challenges for self-publishers. He has won the AIGA “50 Books of the Year Award” for his work at Aperture Publish... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:39 87: Hardcore Writing Wisdom with Self-Published Novelist Christian A. Brown https://www.tckpublishing.com/87-hardcore-writing-wisdom-with-self-published-novelist-christian-a-brown/ Fri, 22 Apr 2016 10:33:51 +0000 http://publishingprofitspodcast.com/?p=780 Christian A. Brown is the best-selling author of the critically acclaimed Feast of Fates (the first book in the genre bending Four Feasts until Darkness series.) It received a Kirkus Star Review in 2014. He’s appeared on AM 640, Daytime Rogers, and Get Bold Today with LeGrande Green. He actively writes a blog about his […] Christian A. Brown is the best-selling author of the critically acclaimed Feast of Fates (the first book in the genre bending Four Feasts until Darkness series.) It received a Kirkus Star Review in 2014. He’s appeared on AM 640, Daytime Rogers, Christian Brown, Tom Corson-Knowles clean 27:57 86: Real Fast Book Marketing Results and Self Publishing with Daniel Hall https://www.tckpublishing.com/86-real-fast-book-marketing-results-and-self-publishing-with-daniel-hall/ Fri, 15 Apr 2016 10:41:46 +0000 http://publishingprofitspodcast.com/?p=759 Daniel Hall is a bestselling author, speaker and consultant. He is also a coach, a lawyer, a nurse, a blogger and an entrepreneur. Daniel is the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, consultants, trainers, Internet marketers and entrepreneurs effectively grow their businesses faster and profit more effortlessly. He is also […] Daniel Hall is a bestselling author, speaker and consultant. He is also a coach, a lawyer, a nurse, a blogger and an entrepreneur. Daniel is the creator of the popular “Real Fast” training programs designed to help authors, speakers, coaches, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 43:56 85: Unstoppable Sales Success with Kelly Roach, Author and Business Coach https://www.tckpublishing.com/85-unstoppable-sales-success-with-kelly-roach-author-and-business-coach/ Fri, 08 Apr 2016 19:30:52 +0000 http://publishingprofitspodcast.com/?p=722 No matter how long you have been in the entrepreneurial space there is no question that you want to have an even greater level of success than you’ve experienced to this point. Today’s guest, Kelly Roach, is an author and business coach who specializes in helping entrepreneurs increase their sales and success through practical strategies […] No matter how long you have been in the entrepreneurial space there is no question that you want to have an even greater level of success than you’ve experienced to this point. Today’s guest, Kelly Roach, is an author and business coach who specializes... Kelly Roach, Tom Corson-Knowles clean 29:53 84: The Book That Birthed a Multi-Million Dollar Fitness Company with Mike Matthews https://www.tckpublishing.com/the-book-that-birthed-a-multi-million-dollar-fitness-company-with-mike-matthews/ Fri, 01 Apr 2016 18:07:29 +0000 http://publishingprofitspodcast.com/?p=714 Mike Matthews is the bestselling author of more than a dozen books including Bigger Leaner Stronger for men and Thinner Leaner Stronger for women. He blogs at MuscleforLife.com and LegionAthletics.com with over 1 Million visitors every month. Mike always thought, “Why isn’t there a book out there that actually teaches you what you really need […] Mike Matthews is the bestselling author of more than a dozen books including Bigger Leaner Stronger for men and Thinner Leaner Stronger for women. He blogs at MuscleforLife.com and LegionAthletics.com with over 1 Million visitors every month. Mike Matthews, Tom Corson-Knowles clean 57:17 83: Become Your Own Sexy Boss in Information Marketing with Heather Havenwood https://www.tckpublishing.com/83-become-your-own-sexy-boss-in-information-marketing-with-heather-havenwood/ Sun, 27 Mar 2016 16:17:27 +0000 http://publishingprofitspodcast.com/?p=717 Heather Ann Havenwood is the bestselling author of several books including Sexy Boss. She started with internet marketing back in 1999 and has helped create several multi-million dollar businesses. Here’s a few highlights of the things you’ll learn from our interview with Heather: How a late night infomercial for a $3,000 seminar about owning your own business changed […] Heather Ann Havenwood is the bestselling author of several books including Sexy Boss. She started with internet marketing back in 1999 and has helped create several multi-million dollar businesses. Here’s a few highlights of the things you’ll learn fro... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 25:39 82: Financial Planning and Building Wealth with Todd Tresidder https://www.tckpublishing.com/82-financial-planning-and-building-wealth-with-todd-tresidder/ Sat, 27 Feb 2016 08:12:25 +0000 http://publishingprofitspodcast.com/?p=708 Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35 to teach others. Today, he provides advanced investment and retirement […] Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manage... Todd Tresidder, Tom Corson-Knowles clean 38:56 81: Personal Branding Tips and Becoming an Expert in Your Field with Shahab Anari https://www.tckpublishing.com/81-personal-branding-tips-and-becoming-an-expert-in-your-field-with-shahab-anari/ Wed, 17 Feb 2016 00:31:27 +0000 http://publishingprofitspodcast.com/?p=753 Shahab Anari is the bestselling author of several books in Iran. He is now a personal branding expert and teaches other authors, coaches and entrepreneurs how to grow their income and influence by building a powerful personal brand built on authenticity and passion. Shahab’s journey to becoming a bestselling author started in school when he became […] Shahab Anari is the bestselling author of several books in Iran. He is now a personal branding expert and teaches other authors, coaches and entrepreneurs how to grow their income and influence by building a powerful personal brand built on authenticit... Tom Corson-Knowles, Shahab Anari clean 21:57 80: The Power of Focus and Evergreen Marketing with Shelley Hitz https://www.tckpublishing.com/80-the-power-of-focus-and-evergreen-marketing-with-shelley-hitz/ Sat, 06 Feb 2016 18:11:33 +0000 http://publishingprofitspodcast.com/?p=690 Shelley Hitz is the bestselling author of more than 40 books including Self-Publishing Books 101: A Step-by-Step Guide to publishing Your Book in Multiple Formats. Shelley is the founder of Author Audience Academy and TrainingAuthors.com where she teaches authors how to write, self-publish and market their books. Shelley never really wanted to be an author. […] Shelley Hitz is the bestselling author of more than 40 books including Self-Publishing Books 101: A Step-by-Step Guide to publishing Your Book in Multiple Formats. Shelley is the founder of Author Audience Academy and TrainingAuthors. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:54 79: Improve Your Communication and Relationships with Neurolinguistic Programming – Tony Wrighton https://www.tckpublishing.com/79-improve-your-communication-and-relationships-with-neurolinguistic-programming-tony-wrighton/ Fri, 29 Jan 2016 16:41:55 +0000 http://publishingprofitspodcast.com/?p=688 Tony Wrighton is a personal development author and speaker, known for his work on Zestology. He has three books published with Virgin Books in 12 languages and is one of the country’s foremost experts on NLP (Neuro-Linguistic Programming). Tony is the host of top-rated podcast Zestology, where he interviews a wide range of experts in the field of health and personal […] Tony Wrighton is a personal development author and speaker, known for his work on Zestology. He has three books published with Virgin Books in 12 languages and is one of the country’s foremost experts on NLP (Neuro-Linguistic Programming). The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 37:31 78: Stacey Hall on Boosting Your Energy and Attracting Perfect Customers https://www.tckpublishing.com/78-stacey-hall-on-boosting-your-energy-and-attracting-perfect-customers/ Sat, 23 Jan 2016 18:56:08 +0000 http://publishingprofitspodcast.com/?p=685 Stacey Hall is the bestselling author of several books including Chi-To-Be where she shares her 11 powerful “Energy Surges” to get boost your energy and vitality. Stacey is a sought-after keynote speaker, trainer and coach, and she teaches entrepreneurs how to attract perfect customers. Here’s a few of the highlights from this week’s show: How […] Stacey Hall is the bestselling author of several books including Chi-To-Be where she shares her 11 powerful “Energy Surges” to get boost your energy and vitality. Stacey is a sought-after keynote speaker, trainer and coach, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 35:29 77: Mind Hacking 101 with Sir John Hargrave https://www.tckpublishing.com/77-mind-hacking-101-with-sir-john-hargrave/ Fri, 15 Jan 2016 08:11:11 +0000 http://publishingprofitspodcast.com/?p=679 Sir John Hargrave is the CEO of Media Shower, one of the leading content marketing firms on the planet. John believes that useful, entertaining, mind-blowing content is the only way to build long-lasting web traffic, search rankings, and sales. There are no shortcuts. His new book Mind Hacking comes out in January, 2016. Here’s just […] Sir John Hargrave is the CEO of Media Shower, one of the leading content marketing firms on the planet. John believes that useful, entertaining, mind-blowing content is the only way to build long-lasting web traffic, search rankings, and sales. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 33:15 76: On Writing Bestselling Nonfiction Books with Ghostwriter Michael Levin https://www.tckpublishing.com/76-on-writing-bestselling-nonfiction-books-with-ghostwriter-michael-levin/ Fri, 08 Jan 2016 12:17:11 +0000 http://publishingprofitspodcast.com/?p=647 As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. He has also made contributions to the New York Times, the Wall Street Journal, Forbes.com, Politico, the Los Angeles Times, the Boston […] As one of the most established ghostwriters in the nation, New York Times best-selling author Michael Levin has written, co-written or ghostwritten more than 100 books, of which eleven are national best sellers. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 34:20 75: Writing for Hollywood, Big Publishers and Blogs with Greg White https://www.tckpublishing.com/75-writing-for-hollywood-big-publishers-and-blogs-with-greg-white/ Fri, 01 Jan 2016 08:35:42 +0000 http://publishingprofitspodcast.com/?p=671 Greg Cope White is a produced television writer. He also steps in front of the camera and hosts. The Pink Marine, his first book, just came out in November, 2015. His writing credits include HBO’s Dream On, Norman Lear’s The Powers That Be and 704 Hauser, Fox’s Life With Louie, Sony’s animated series Jumanji, and […] Greg Cope White is a produced television writer. He also steps in front of the camera and hosts. The Pink Marine, his first book, just came out in November, 2015. His writing credits include HBO’s Dream On, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 28:05 74: Creating a Career through Writing, Speaking and Training with Bestselling Author Chip Bell https://www.tckpublishing.com/74-creating-a-career-through-writing-speaking-and-training-with-bestselling-author-chip-bell/ Sat, 12 Dec 2015 09:15:14 +0000 http://publishingprofitspodcast.com/?p=663 Chip R. Bell is the bestselling author and co-author of more than 20 books. In 2015, Global Gurus ranked him the #1 keynote speaker in the world on customer service for the second year in a row. Chip was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne. He has appeared […] Chip R. Bell is the bestselling author and co-author of more than 20 books. In 2015, Global Gurus ranked him the #1 keynote speaker in the world on customer service for the second year in a row. Chip was a highly decorated infantry unit commander in Vi... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 33:37 73: Copyrights and Law Every Author Should Know with Brock Shinen https://www.tckpublishing.com/73-ppp-episode-with-brock-shinen-attorney/ Fri, 04 Dec 2015 08:06:53 +0000 http://publishingprofitspodcast.com/?p=658 Brock Shinen launched his law practice in 2003 and specializes in Intellectual Property, Entertainment and Business. He’s one of the few lawyers who’s also an entrepreneur and author, so he has first-hand experience dealing with the same legal questions you and I have. Brock was working in the music industry when he became interested in […] Brock Shinen launched his law practice in 2003 and specializes in Intellectual Property, Entertainment and Business. He’s one of the few lawyers who’s also an entrepreneur and author, so he has first-hand experience dealing with the same legal question... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:22 72: How to Get Massive Traditional Media Exposure for Your Book with Maryann Reid https://www.tckpublishing.com/72-how-to-get-massive-traditional-media-exposure-for-your-book-with-maryann-reid/ Sat, 31 Oct 2015 19:37:51 +0000 http://publishingprofitspodcast.com/?p=643 Maryann Reid is an award-winning author and social commentator. She has been featured by countless media outlets including USA Today, Essence, Glamour, The CBS Early Show, and The Wendy Williams Experience. Maryann has been profiled in The New Yorker, Newsweek, Oprah.com, and NBC Nightly News for her innovative approach to life and solving its complex issues. […] Maryann Reid is an award-winning author and social commentator. She has been featured by countless media outlets including USA Today, Essence, Glamour, The CBS Early Show, and The Wendy Williams Experience. Maryann has been profiled in The New Yorker, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 23:12 71: Turning Your Life and Company Around Starts with Culture – Hung Pham’s Inspiring Story https://www.tckpublishing.com/71-turning-your-life-and-company-around-starts-with-culture-hung-phams-inspiring-story/ Wed, 28 Oct 2015 23:42:57 +0000 http://publishingprofitspodcast.com/?p=634 Hung Pham is an entrepreneur and author in the San Francisco Bay Area. He is the founder of Culture Summit, a conference focused on building strong cultures that lead to great companies. In his books, Hung provides simple, easy to follow, actionable plans for improving many areas of your life including health, fitness, work and personal relationships. […] Hung Pham is an entrepreneur and author in the San Francisco Bay Area. He is the founder of Culture Summit, a conference focused on building strong cultures that lead to great companies. In his books, Hung provides simple, easy to follow, Tom Corson-Knowles, Hung Pham clean 25:02 70: Ebook Promotion Sites and Pricing Analysis with Ferol Vernon https://www.tckpublishing.com/70-ebook-promotion-sites-and-pricing-analysis-with-ferol-vernon/ Thu, 01 Oct 2015 19:55:41 +0000 http://publishingprofitspodcast.com/?p=629 Ferol Vernon is the COO of Written Word Media. The company helps connect readers with their next great read and provides a powerful ad platform for authors and publishers. Ferol is a tech genius, and he’s worked on all kinds of technology from medical simulators to web and mobile based products for musicians, authors and artists. Ferol started creating websites at night […] Ferol Vernon is the COO of Written Word Media. The company helps connect readers with their next great read and provides a powerful ad platform for authors and publishers. Ferol is a tech genius, and he’s worked on all kinds of technology from medical ... Tom Corson-Knowles, Ferol Vernon clean 23:49 69: An Inspiring Publishing Success Story with Fiction Author KC Dyer https://www.tckpublishing.com/an-inspiring-publishing-success-story-with-novelist-kc-dyer/ Wed, 19 Aug 2015 02:11:34 +0000 http://publishingprofitspodcast.com/?p=602 KC Dyer’s seventh book, Finding Fraser, a romantic comedy for grown-ups, has become a runaway bestseller, selling more than 40,000 copies in just two months. Right now, KC is in the middle of her book tour, so I brought her on the show to find out how she suddenly became an “overnight” success and what […] KC Dyer’s seventh book, Finding Fraser, a romantic comedy for grown-ups, has become a runaway bestseller, selling more than 40,000 copies in just two months. Right now, KC is in the middle of her book tour, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:21 68: Building Your Brand Online with Robin Waite https://www.tckpublishing.com/68-building-your-brand-online-with-robin-waite/ Sat, 15 Aug 2015 03:27:38 +0000 http://publishingprofitspodcast.com/?p=600 Robin Waite is Business Strategy Expert and co-founder of a successful Online Strategy Agency in the UK. He has helped over 200 businesses create change and growth within their organisation since 2004. Robin has personally taught Business, Online Marketing and Social Media Strategy to over 1,000 business owners. Robin now specializes in creating growth and scalability for established businesses with over £500k+ […] Robin Waite is Business Strategy Expert and co-founder of a successful Online Strategy Agency in the UK. He has helped over 200 businesses create change and growth within their organisation since 2004. Robin has personally taught Business, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 25:28 67: Adrienne Dorison on Creating Habits for Success and Explosive Sales Growth https://www.tckpublishing.com/67-adrienne-dorison-on-creating-habits-for-success-and-explosive-sales-growth/ Mon, 10 Aug 2015 20:52:10 +0000 http://publishingprofitspodcast.com/?p=605 Adrienne Dorison has a Master’s Degree in Forest Economics and extensive experience working in Supply Chain Management. She had a successful corporate career at a Fortune 500 company when she suddenly decided to take the leap and start her own business cold turkey. She’s now a sought-after thought leader and successful business coach and mentor […] Adrienne Dorison has a Master’s Degree in Forest Economics and extensive experience working in Supply Chain Management. She had a successful corporate career at a Fortune 500 company when she suddenly decided to take the leap and start her own business... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 26:14 66: Go for No! A Huge Self Publishing Success Story with Andrea Waltz https://www.tckpublishing.com/go-for-no-a-huge-self-publishing-success-story-with-andrea-waltz/ Fri, 31 Jul 2015 19:48:35 +0000 http://publishingprofitspodcast.com/?p=575 Andrea Waltz is a professional speaker, business author, and fiction writer. As co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There, she is wildly passionate about teaching audiences how they can overcome fear of failure and rejection and reprogram how they think about the word NO! She’s currently working with […] Andrea Waltz is a professional speaker, business author, and fiction writer. As co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There, she is wildly passionate about teaching audiences how they can overcome fear... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:34 65: Dr. Barry Sears on The Zone Diet, Nutrition and Natural Weight Loss https://www.tckpublishing.com/65-dr-barry-sears-on-the-zone-diet-nutrition-and-natural-weight-loss/ Mon, 27 Jul 2015 19:24:34 +0000 http://publishingprofitspodcast.com/?p=593 Dr. Barry Sears is the author of The Zone series of books on weight loss and nutrition. He is a Ph.D. biochemist best known for creating and promoting the Zone diet, which helps people eat a proper diet that allows you to achieve stable blood sugar levels, hormone balance, reduce inflammation, and reduce your risk of chronic diseases. Dr. […] Dr. Barry Sears is the author of The Zone series of books on weight loss and nutrition. He is a Ph.D. biochemist best known for creating and promoting the Zone diet, which helps people eat a proper diet that allows you to achieve stable blood sugar lev... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:34 64: Larry Gilman Master Business and Communications Teacher on Success and Fulfillment https://www.tckpublishing.com/64-larry-gilman-master-business-and-communications-teacher-on-success-and-fulfillment/ Thu, 23 Jul 2015 21:07:27 +0000 http://publishingprofitspodcast.com/?p=588 In today’s episode, Larry Gilman, a successful actor, master business consultant, entrepreneur and speaker shares an important message for entrepreneurs, authors and creative people who want even more success and fulfillment in their life. Larry has been an incredible mentor to me personally, and in this interview he shares some incredible wisdom and advice for anyone […] In today’s episode, Larry Gilman, a successful actor, master business consultant, entrepreneur and speaker shares an important message for entrepreneurs, authors and creative people who want even more success and fulfillment in their life. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 44:15 63: Creating Prosperity for Writers, Personal Development and The Miracle Morning with Honoree Corder https://www.tckpublishing.com/63-creating-prosperity-for-writers-personal-development-and-the-miracle-morning-with-honoree-corder/ Fri, 10 Jul 2015 11:19:46 +0000 http://publishingprofitspodcast.com/?p=572 Honorée Corder is a bestselling author, executive and business coach, and serial entrepreneur who helps people clarify their visions and turn them into reality. She empowers others to dream big and go for what they truly want. Her mission is to inspire and motivate people to turn their vision and dreams into their real-life reality, […] Honorée Corder is a bestselling author, executive and business coach, and serial entrepreneur who helps people clarify their visions and turn them into reality. She empowers others to dream big and go for what they truly want. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:52 62: How Online Dating Can Teach You to Be a Better Communicator with Patrick King https://www.tckpublishing.com/how-online-dating-can-teach-you-to-be-a-better-communicator-with-patrick-king/ Fri, 03 Jul 2015 07:31:25 +0000 http://publishingprofitspodcast.com/?p=567 Patrick King is a dating, image, and social skills coach based in San Francisco, California, and has been featured on numerous national publications such as Inc.com. He’s also a #1 Amazon best-selling author with the most popular online dating book on the market, and writes frequently on dating, love, sex, and relationships. He focuses on […] Patrick King is a dating, image, and social skills coach based in San Francisco, California, and has been featured on numerous national publications such as Inc.com. He’s also a #1 Amazon best-selling author with the most popular online dating book on ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 36:15 61: Finding Your Voice, Growing a Tribe, and Creating a Business That Matters with Joel Boggess https://www.tckpublishing.com/61-finding-your-voice-growing-a-tribe-and-creating-a-business-that-matters-with-joel-boggess/ Sat, 27 Jun 2015 07:04:42 +0000 http://publishingprofitspodcast.com/?p=553 Joel Boggess is the host of the ReLaunch podcast show, and the author of the #1 Amazon bestselling book Finding Your Voice: Sort Through the Clutter; Discover Clarity, Confidence and Direction. Joel is passionate about sharing fresh ideas, success tips and inspirations through real life stories. Joel is an expert at helping you connect to who you are […] Joel Boggess is the host of the ReLaunch podcast show, and the author of the #1 Amazon bestselling book Finding Your Voice: Sort Through the Clutter; Discover Clarity, Confidence and Direction. Joel is passionate about sharing fresh ideas, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 35:28 60: How to Create a Profitable Business Idea Before You Invest a Dime with Billy Murphy https://www.tckpublishing.com/60-how-to-create-a-profitable-business-idea-before-you-invest-a-dime-with-billy-murphy/ Fri, 19 Jun 2015 08:54:48 +0000 http://publishingprofitspodcast.com/?p=561 Billy Murphy is an ex-professional poker player, entrepreneur, blogger and business coach. He’s the founder of foreverjobless.com, one of the top blogs for online entrepreneurs and startup businesses. In today’s show, Billy shares some brilliant ideas for any author, entrepreneur or artist who wants to create a profitable business and avoid one of the biggest mistakes […] Billy Murphy is an ex-professional poker player, entrepreneur, blogger and business coach. He’s the founder of foreverjobless.com, one of the top blogs for online entrepreneurs and startup businesses. In today’s show, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:03 59: Guerrilla Marketing, Redshirt Characters, and Social Media with Chris Kennedy https://www.tckpublishing.com/59-guerrilla-marketing-redshirt-characters-and-social-media-with-chris-kennedy/ Sun, 14 Jun 2015 18:12:39 +0000 http://publishingprofitspodcast.com/?p=557 A bestselling Science Fiction/Fantasy author and speaker, Chris Kennedy is a former naval aviator with over 3,000 hours flying attack and reconnaissance aircraft. Chris is currently working as an Instructional Systems Designer for the Navy and is an advisory board member of Hampton Roads Writers. Chris’ full length novels on Amazon include the “Occupied Seattle” […] A bestselling Science Fiction/Fantasy author and speaker, Chris Kennedy is a former naval aviator with over 3,000 hours flying attack and reconnaissance aircraft. Chris is currently working as an Instructional Systems Designer for the Navy and is an ad... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 32:58 58: How to Start a Digital Magazine Business, and Why Instagram is Better Than Facebook for Platform Building with Nathan Chan https://www.tckpublishing.com/58-how-to-start-a-digital-magazine-business-and-why-instagram-is-better-than-facebook-for-platform-building-with-nathan-chan/ Fri, 05 Jun 2015 08:32:23 +0000 http://publishingprofitspodcast.com/?p=545 Nathan Chan is the founder and publisher at Foundr Magazine, a digital magazine for iOS and Android that specializes in curating the most helpful information for new and aspiring entrepreneurs. Nathan started the magazine from his home in Melbourne, Australia on March 3, 2013, fed up with his job and looking for a better life […] Nathan Chan is the founder and publisher at Foundr Magazine, a digital magazine for iOS and Android that specializes in curating the most helpful information for new and aspiring entrepreneurs. Nathan started the magazine from his home in Melbourne, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:36 57: How to Live an Inspired Life, Destress and Beat Cancer with Lauren Miller https://www.tckpublishing.com/57-how-to-live-an-inspired-life-destress-and-beat-cancer-with-lauren-miller/ Sat, 30 May 2015 02:52:31 +0000 http://publishingprofitspodcast.com/?p=533 Lauren E. Miller is the bestselling author of four books including 99 Things You Wish You Knew Before Stressing Out. Lauren is a stress relief educator and founder of Grab & Go Stress Solutions. In this interview, Lauren shares some powerful tips and strategies for de-stressing and creating inner peace, purpose and success in your life. Here […] Lauren E. Miller is the bestselling author of four books including 99 Things You Wish You Knew Before Stressing Out. Lauren is a stress relief educator and founder of Grab & Go Stress Solutions. In this interview, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 45:37 56: Starting a Successful Business No Matter What Happens with Ian Ippolito https://www.tckpublishing.com/starting-a-successful-business-no-matter-what-happens-with-ian-ippolito/ Fri, 22 May 2015 23:41:39 +0000 http://publishingprofitspodcast.com/?p=528 Ian Ippolito founded Rent-A-Coder (now vWorker) and grew the company to millions of dollars a year in sales. vWorker is one of the leading websites in the world that connects businesses and entrepreneurs with high quality freelancers, contractors, and virtual assistants. In this interview, Ian shares his most valuable tips and ideas for success. Ian first got […] Ian Ippolito founded Rent-A-Coder (now vWorker) and grew the company to millions of dollars a year in sales. vWorker is one of the leading websites in the world that connects businesses and entrepreneurs with high quality freelancers, contractors, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:34 55: Healing and Reversing Multiple Sclerosis and Degenerative Diseases With Dr. Terry Wahls https://www.tckpublishing.com/55-healing-and-reversing-multiple-sclerosis-and-degenerative-diseases-with-dr-terry-wahls/ Fri, 15 May 2015 20:43:51 +0000 http://publishingprofitspodcast.com/?p=518 In today’s show, Dr. Terry Wahls shares her incredible story and journey of reversing multiple sclerosis and other chronic diseases with a healthy diet. Dr. Wahls has firsthand experience with multiple sclerosis as she was diagnosed with it in 2000. In November 2007, she started a new diet based on her own personal research into nutrition. […] In today’s show, Dr. Terry Wahls shares her incredible story and journey of reversing multiple sclerosis and other chronic diseases with a healthy diet. Dr. Wahls has firsthand experience with multiple sclerosis as she was diagnosed with it in 2000. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 25:12 54: Traveling the World and Attracting Helpful Beta Readers with Betsy Talbot https://www.tckpublishing.com/traveling-the-world-and-attracting-helpful-beta-readers/ Fri, 08 May 2015 09:39:20 +0000 http://publishingprofitspodcast.com/?p=511 Betsy Talbot is the bestselling self published author of several books including Dream Save Do about how she and her husband Warren were able to sell everything they owned and travel the world for four years living a nomadic lifestyle. In the book, Betsy shows readers how to travel the world and turn your dreams […] Betsy Talbot is the bestselling self published author of several books including Dream Save Do about how she and her husband Warren were able to sell everything they owned and travel the world for four years living a nomadic lifestyle. In the book, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 46:43 53: Creating a Success Mindset and Motivation with NLP Success Coach Andy Murphy https://www.tckpublishing.com/creating-a-success-mindset-and-motivation-with-nlp/ Fri, 01 May 2015 08:59:50 +0000 http://publishingprofitspodcast.com/?p=500 Andy Murphy is a successful entrepreneur, investor and high-level mindset coach who helps top performers achieve new heights of success in business and life. In today’s show, Andy shares some key ideas and insights including: How Andy reached the top of the field in sales and marketing in his early 20’s using Neurolinguistic Programming (NLP) […] Andy Murphy is a successful entrepreneur, investor and high-level mindset coach who helps top performers achieve new heights of success in business and life. In today’s show, Andy shares some key ideas and insights including: How Andy reached the top o... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 32:11 52: Werewolves, Zombies, and Finding Your Ideal Readers Before the Apocalypse Comes https://www.tckpublishing.com/52-werewolves-zombies-and-finding-your-ideal-readers-before-the-apocalypse-comes/ Mon, 27 Apr 2015 08:27:10 +0000 http://publishingprofitspodcast.com/?p=441 Chris Fox is the bestselling author of several books including No Such Thing As Werewolves. He works as an engineer writing and creating iPhone, iPad and Apple Watch apps. Chris started out as an Executive Vice President at a major mortgage bank until the Financial Crisis hit. He decided to switch to a customer service job, and […] Chris Fox is the bestselling author of several books including No Such Thing As Werewolves. He works as an engineer writing and creating iPhone, iPad and Apple Watch apps. Chris started out as an Executive Vice President at a major mortgage bank until ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 34:20 051: How to Podcast Like a Pro and Reach Millions With Your Message with Daniel J. Lewis https://www.tckpublishing.com/051-how-to-podcast-like-a-pro-and-reach-millions-with-your-message-with-daniel-j-lewis/ Fri, 17 Apr 2015 04:50:35 +0000 http://publishingprofitspodcast.com/?p=447 Over 25% of Americans listened to a podcast show in the past week. Are they listening to you? Daniel J. Lewis is an award-winning podcaster. He helps others launch and improve their own podcasts for sharing their message and succeeding in business. He’s the founder of The Audacity to Podcast. In today’s show, Daniel shares some amazing tips […] Over 25% of Americans listened to a podcast show in the past week. Are they listening to you? Daniel J. Lewis is an award-winning podcaster. He helps others launch and improve their own podcasts for sharing their message and succeeding in business. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 46:31 050: Mastering the Craft of Writing with Historical Romance Novelist Deeanne Gist https://www.tckpublishing.com/050-mastering-the-craft-of-writing-with-historical-romance-novelist-deanne-gist/ Fri, 10 Apr 2015 18:12:23 +0000 http://publishingprofitspodcast.com/?p=436 Deeanne Gist has rocketed up the bestseller lists and captured readers everywhere with her original, fun historical novels. She has received four RITA nominations, two consecutive Christy Awards and rave reviews her books. With three-quarters of a million trade books sold, her awards include National Readers’ Choice, Book Buyers’ Best, Golden Quill, Books-A-Million Pick of […] Deeanne Gist has rocketed up the bestseller lists and captured readers everywhere with her original, fun historical novels. She has received four RITA nominations, two consecutive Christy Awards and rave reviews her books. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 46:10 049: Become an Idea Master – How to Model Successful Authors, Entrepreneurs and Publishers with David Favor https://www.tckpublishing.com/become-an-idea-master-how-to-model-successful-authors-entrepreneurs-and-publishers-with-david-favor-and-tom-corson-knowles/ Sun, 05 Apr 2015 04:38:50 +0000 http://publishingprofitspodcast.com/?p=438 In today’s show, David Favor and Tom Corson-Knowles talk about great ideas – how to find them, model them, and use them to transform your life and your career. Here are just a few of the things we talk about on the show: How to skyrocket your learning speed and achieve your goals faster by modeling […] In today’s show, David Favor and Tom Corson-Knowles talk about great ideas – how to find them, model them, and use them to transform your life and your career. Here are just a few of the things we talk about on the show: How to skyrocket your learning ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 1:13:17 048: How to Create a Lifestyle Business and Live Your Dream Life with Tyler Basu https://www.tckpublishing.com/049-how-to-create-a-lifestyle-business-and-live-your-dream-life-with-tyler-basu/ Fri, 27 Mar 2015 06:35:19 +0000 http://publishingprofitspodcast.com/?p=408 Tyler Basu is the bestselling author of several books including Lifestyle Business Blueprint. He is the founder and host of the Chatting With Champions podcast and a sought-after consultant. At a young age, Tyler read Rich Dad Poor Dad by Robert Kiyosaki and that book inspired him to start a business and learn how to become a […] Tyler Basu is the bestselling author of several books including Lifestyle Business Blueprint. He is the founder and host of the Chatting With Champions podcast and a sought-after consultant. At a young age, Tom Corson-Knowles, Tyler Basu clean 34:42 047: How Writing Can Heal Trauma, Abuse and Emotional Pain with Elizabeth Garrison https://www.tckpublishing.com/how-writing-can-heal-trauma-abuse-and-emotional-pain-with-elizabeth-garrison/ Fri, 20 Mar 2015 12:17:24 +0000 http://publishingprofitspodcast.com/?p=387 Elizabeth Garrison is the #1 Amazon bestselling author of Wounds of the Father: A True Story of Child Abuse, Betrayal, and Redemption. Growing up, Lizzie suffered from physical, emotional and sexual abuse, drug and alcohol addiction, and overwhelming feelings of shame and low self confidence. In today’s show, Lizzie shares her inspiring story along with some words […] Elizabeth Garrison is the #1 Amazon bestselling author of Wounds of the Father: A True Story of Child Abuse, Betrayal, and Redemption. Growing up, Lizzie suffered from physical, emotional and sexual abuse, drug and alcohol addiction, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 28:42 046: Online Marketing and Ancient Wisdom with Amish Shah. How to Build Million Dollar Businesses with Digital Marketing https://www.tckpublishing.com/online-marketing-and-ancient-wisdom-with-amish-shah/ Fri, 13 Mar 2015 05:40:53 +0000 http://publishingprofitspodcast.com/?p=392 Amish Shah is an online marketing legend, entrepreneur and philanthropist. In 2001, he started an affiliate marketing company online and quit his job in 2004.  One of Amish’s companies made the Inc. 500 List of fastest growing companies. He’s sold several businesses for more than $1 million, and is a serial entrepreneur. Today, Amish is […] Amish Shah is an online marketing legend, entrepreneur and philanthropist. In 2001, he started an affiliate marketing company online and quit his job in 2004.  One of Amish’s companies made the Inc. 500 List of fastest growing companies. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 31:22 045: How to Get More Book Reviews Without Breaking Amazon’s TOS with Heather Hart https://www.tckpublishing.com/045-how-to-get-more-book-reviews-without-breaking-amazons-tos-with-heather-hart/ Fri, 06 Mar 2015 05:48:09 +0000 http://publishingprofitspodcast.com/?p=346 Heather Hart is an international bestselling and award-winning author. She is coach to authors at TrainingAuthors.com and owner of BooklyBooks.com. With the heart of an author, she enjoys working from home where she spends her time working on her next book, coming up with new and improved marketing ideas, and teaching other authors what she’s learned along her […] Heather Hart is an international bestselling and award-winning author. She is coach to authors at TrainingAuthors.com and owner of BooklyBooks.com. With the heart of an author, she enjoys working from home where she spends her time working on her next ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 25:35 044: Unleashing Your Creativity with Meditation, Spirituality and the Author Mindset with Michael Mackintosh https://www.tckpublishing.com/044-unleashing-your-creativity-with-meditation-spirituality-and-the-author-mindset-with-michael-mackintosh/ Fri, 27 Feb 2015 19:19:33 +0000 http://publishingprofitspodcast.com/?p=315 Michael Mackintosh is the bestselling author of several books including How to Stop Procrastinating and Start Living Your Dreams: A Proven Step-By-Step Guide To Start Rockin’ It Now. He is a spiritual entrepreneur, having created several successful businesses online. He’s a sought-after speaker, consultant and trainer specializing in helping people unleash their inner artist and become incredibly […] Michael Mackintosh is the bestselling author of several books including How to Stop Procrastinating and Start Living Your Dreams: A Proven Step-By-Step Guide To Start Rockin’ It Now. He is a spiritual entrepreneur, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 35:36 043: How to Create Business Systems That Work Instead of You with Sam Carpenter https://www.tckpublishing.com/043-how-to-create-business-systems-that-work-instead-of-you-with-sam-carpenter/ Fri, 20 Feb 2015 18:39:43 +0000 http://publishingprofitspodcast.com/?p=348 Sam Carpenter is the bestselling author of Work the System, a book many entrepreneurs consider to be the best book ever written on systematizing a business. If you’ve read The E-Myth or Think and Grow Rich, this book is right up there at the top. As an entrepreneur, Sam struggled for many years to grow his […] Sam Carpenter is the bestselling author of Work the System, a book many entrepreneurs consider to be the best book ever written on systematizing a business. If you’ve read The E-Myth or Think and Grow Rich, this book is right up there at the top. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:25 042: UJ Ramdas on The 5-Minute Journal, Productivity and a New Way to Look at Publishing Your Book https://www.tckpublishing.com/uj-ramdas-on-the-5-minute-journal-productivity-and-a-new-way-to-look-at-publishing-your-book/ Sun, 15 Feb 2015 04:30:15 +0000 http://publishingprofitspodcast.com/?p=264 UJ Ramdas is the author and creator of The Five-Minute Journal where positivity meets science. The Five-Minute Journal combines inspiring quotes, daily exercises for gratitude, affirmations, weekly challenges, and thoughtful questions that will help you get focused and be more productive. UJ isn’t your typical author. From the very beginning, he created The Five-Minute Journal with […] UJ Ramdas is the author and creator of The Five-Minute Journal where positivity meets science. The Five-Minute Journal combines inspiring quotes, daily exercises for gratitude, affirmations, weekly challenges, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 44:39 041: Kick-Ass Book Marketing Secrets Exposed with Mike Balmaceda https://www.tckpublishing.com/041-kick-ass-book-marketing-secrets-exposed-with-mike-balmaceda/ Sun, 08 Feb 2015 17:52:03 +0000 http://publishingprofitspodcast.com/?p=234 Mike Balmaceda is an author and online marketing genius. He helps authors sell more books and build a massive following of raving fan readers. In today’s show, Mike shares a few powerful marketing tips on how you can sell more books starting right now including: How to use Facebook ads to skyrocket your book sales (while […] Mike Balmaceda is an author and online marketing genius. He helps authors sell more books and build a massive following of raving fan readers. In today’s show, Mike shares a few powerful marketing tips on how you can sell more books starting right now ... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 34:50 040: Overcome Perfectionism and Exercise Your Creative Genius with Stefan Pylarinos https://www.tckpublishing.com/040-overcome-perfectionism-and-exercise-your-creative-genius-with-stefan-pylarinos/ Sat, 31 Jan 2015 16:53:32 +0000 http://publishingprofitspodcast.com/?p=224 Stefan Pylarinos is the #1 bestselling author of several books including Life Mastery. As an entrepreneur, publisher and high-level personal success trainer and coach, Stefan has achieved a lifestyle most authors and entrepreneurs only dream about. His company, Project Life Mastery, provides life-changing information, advice and tools for people who want to achieve great things […] Stefan Pylarinos is the #1 bestselling author of several books including Life Mastery. As an entrepreneur, publisher and high-level personal success trainer and coach, Stefan has achieved a lifestyle most authors and entrepreneurs only dream about. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 36:14 039: Ari Meisel on Less Doing, More Living, and Getting More Done with Less Strress https://www.tckpublishing.com/039-ari-meisel-on-less-doing-more-living-and-getting-more-done-with-less-strress/ Wed, 28 Jan 2015 08:22:05 +0000 http://publishingprofitspodcast.com/?p=220 Ari Meisel is a successful entrepreneur, consultant, the bestselling author of Less Doing and runs one of the world’s top blogs on productivity: www.lessdoing.com. Ari has become a renowned expert on productivity, automation and efficiency for top entrepreneurs, CEOs, and business tycoons. Ari’s Optimize, Automate, Delegate system has helped thousands of entrepreneurs create businesses that run efficiently […] Ari Meisel is a successful entrepreneur, consultant, the bestselling author of Less Doing and runs one of the world’s top blogs on productivity: www.lessdoing.com. Ari has become a renowned expert on productivity, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:39 038: How to Be Incredibly Productive AND Have Amazing Relationships with Jordan Gray https://www.tckpublishing.com/how-to-be-incredibly-productive-and-have-amazing-relationships-with-jordan-gray-2/ Sat, 17 Jan 2015 03:40:51 +0000 http://publishingprofitspodcast.com/?p=215 Jordan Gray is the #1 bestselling author of several books including The Introvert’s Guide to Dating. As a relationship coach and consultant, Jordan is a pro at helping productive CEO’s, authors, artists and entrepreneurs create amazing intimate relationships that fulfill them and bring happiness and balance to their life. Jordan has helped thousands of people all over […] Jordan Gray is the #1 bestselling author of several books including The Introvert’s Guide to Dating. As a relationship coach and consultant, Jordan is a pro at helping productive CEO’s, authors, artists and entrepreneurs create amazing intimate relatio... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 28:30 037: Designing Beautiful Ebook Covers That Sell with Derek Murphy https://www.tckpublishing.com/designing-beautiful-ebook-covers-that-sell-with-derek-murphy/ Sun, 04 Jan 2015 20:01:29 +0000 http://publishingprofitspodcast.com/?p=191 Derek Murphy is the bestselling author of several books including Book Cover Design Secrets You Can Use to Sell More Books. Derek has a wealth of experience in the publishing industry as a professional editor, cover designer, consultant, keynote speaker, and bestselling author in his own right. In today’s show, Derek and Tom discuss what it takes to create […] Derek Murphy is the bestselling author of several books including Book Cover Design Secrets You Can Use to Sell More Books. Derek has a wealth of experience in the publishing industry as a professional editor, cover designer, consultant, Tom Corson-Knowles, Derek Murphy clean 44:14 036: How to Write Faster, Better and Love What You Do With Rachel Aaron https://www.tckpublishing.com/how-to-write-faster-better-and-love-what-you-do-with-rachel-aaron/ Thu, 30 Oct 2014 08:11:28 +0000 http://publishingprofitspodcast.com/?p=185 Rachel Aaron is the bestselling traditionally published novelist and author of several books including the Eli Monpress series, as well as one of my absolute favorite books on writing, 2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love. Rachel always wanted to tell stories. But the types of stories she […] Rachel Aaron is the bestselling traditionally published novelist and author of several books including the Eli Monpress series, as well as one of my absolute favorite books on writing, 2k to 10k: Writing Faster, Writing Better, Rachel Aaron, Tom Corson-Knowles clean 53:23 035: How Buck Books Can Skyrocket Your Ebook Sales For Free https://www.tckpublishing.com/035-how-buck-books-can-skyrocket-your-ebook-sales-for-free/ Wed, 01 Oct 2014 19:49:32 +0000 http://publishingprofitspodcast.com/?p=180 Matt Stone is a bestselling author, professional blogger, and owner of Archangel Ink, a publishing company that helps new and independent authors succeed. He’s also the owner of Buck Books, one of the top ebook promotion sites. (You can read more about Buck Books and their submission guidelines here). In today’s show, Matt shares his […] Matt Stone is a bestselling author, professional blogger, and owner of Archangel Ink, a publishing company that helps new and independent authors succeed. He’s also the owner of Buck Books, one of the top ebook promotion sites. Tom Corson-Knowles, Matt Stone, Buck Books clean 38:05 034: Transmedia, Story Engineering, and Other Lessons from the 2014 Willamette Writer’s Conference https://www.tckpublishing.com/034-transmedia-story-engineering-and-other-lessons-from-the-2014-willamette-writers-conference/ Wed, 06 Aug 2014 04:42:30 +0000 http://publishingprofitspodcast.com/?p=176 Transmedia and story engineering were hot topics at this year’s Willamette Writer’s Conference in Portland, Oregon. Tom shares his key takeaways, insights and lessons learned from speaking at and attending the conference. In the show, we discuss transmedia and the future of media. Content is the greatest marketing tool you will ever have, and transmedia […] Transmedia and story engineering were hot topics at this year’s Willamette Writer’s Conference in Portland, Oregon. Tom shares his key takeaways, insights and lessons learned from speaking at and attending the conference. In the show, The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 27:57 033: The Ebook Revolution and the Future of Publishing Books https://www.tckpublishing.com/033-the-ebook-revolution-and-the-future-of-publishing/ Wed, 30 Jul 2014 12:00:25 +0000 http://publishingprofitspodcast.com/?p=170 In today’s show, Tom Corson-Knowles shares data, facts and insights into global ebook and print sales and the future of publishing. If you don’t understand the numbers, it’s hard to make good decisions as a publisher! Global print book sales are predicted by PWC to decline by over $10 billion by 2018 (that’s a $10 […] In today’s show, Tom Corson-Knowles shares data, facts and insights into global ebook and print sales and the future of publishing. If you don’t understand the numbers, it’s hard to make good decisions as a publisher! The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 30:16 032: Your eBook Publishing Questions Answered https://www.tckpublishing.com/032-your-ebook-publishing-questions-answered/ Fri, 25 Jul 2014 21:17:20 +0000 http://publishingprofitspodcast.com/?p=165 In today’s show, Tom Corson-Knowles answers your questions about eBook publishing. We cover questions about formatting, publishing, marketing, pen names, free vs. paid books, creating audiobooks, and much more. Grab your pen and paper and get ready to take notes because you’re about to learn how to earn some serious publishing profits. If you want your […] In today’s show, Tom Corson-Knowles answers your questions about eBook publishing. We cover questions about formatting, publishing, marketing, pen names, free vs. paid books, creating audiobooks, and much more. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 22:53 031: The 15 Habits of Highly Successful Authors, Writers, Artists and Entrepreneurs https://www.tckpublishing.com/031-the-15-habits-of-highly-successful-authors-and-writers/ Wed, 16 Jul 2014 12:00:35 +0000 http://publishingprofitspodcast.com/?p=158 Successful authors do things a little differently… In today’s show, Tom Corson-Knowles shares the 15 habits of highly successful authors and shows you how you can apply them right now to your own life to speed up your path to success. This podcast episode is based on the article Tom wrote called 15 Success Habits […] Successful authors do things a little differently… In today’s show, Tom Corson-Knowles shares the 15 habits of highly successful authors and shows you how you can apply them right now to your own life to speed up your path to success. The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 42:22 030: Hollis Carter Shares His Online Marketing System for Success https://www.tckpublishing.com/030-hollis-carter-shares-his-online-marketing-system-for-success/ Wed, 09 Jul 2014 12:00:22 +0000 http://publishingprofitspodcast.com/?p=155 Hollis Carter is an online marketing superstar. As a product creator, marketer, consultant and coach, he’s worked on several million-dollar online product launches. Hollis has appeared on Mixergy, Entrepreneur on Fire, Smart Passive Income, and other major podcast shows on online outlets for entrepreneurs. For the past few years, Hollis has taken his experience in […] Hollis Carter is an online marketing superstar. As a product creator, marketer, consultant and coach, he’s worked on several million-dollar online product launches. Hollis has appeared on Mixergy, Entrepreneur on Fire, Smart Passive Income, Hollis Carter, Tom Corson-Knowles clean 51:06 029: Shoshanna Evers on Writing, Marketing and Self Publishing Romance https://www.tckpublishing.com/029-shoshanna-evers-on-writing-marketing-and-self-publishing-romance/ Wed, 02 Jul 2014 12:00:03 +0000 http://publishingprofitspodcast.com/?p=151 Shoshanna Evers is a New York Times and USA Today Bestselling author. She’s written several novels, novellas and short stories including The Man Who Holds the Whip. She has written in contemporary romance, romance and erotica. In today’s show, Shoshanna shares a glimpse into her creative process and some of her top tips for creativity, […] Shoshanna Evers is a New York Times and USA Today Bestselling author. She’s written several novels, novellas and short stories including The Man Who Holds the Whip. She has written in contemporary romance, romance and erotica. In today’s show, Shoshanna Evers, Tom Corson-Knowles clean 45:32 028: Steve Berry On Writing, Self-Editing and the Creative Process https://www.tckpublishing.com/steve-berry-on-writing-self-editing-and-the-creative-process-ppp-28/ Wed, 25 Jun 2014 12:00:49 +0000 http://publishingprofitspodcast.com/?p=146 Steve Berry is the New York Times and #1 international bestselling author of The Lincoln Myth and several other books. Steve has sold more than 19 millions books and is a modern-day success story in the publishing industry. After Dan Brown’s novels took off in the early 2000’s, Steve was finally able to land a traditional […] Steve Berry is the New York Times and #1 international bestselling author of The Lincoln Myth and several other books. Steve has sold more than 19 millions books and is a modern-day success story in the publishing industry. Tom Corson-Knowles, Steve Berry clean 36:42 027: Grant Cardone Shares How to Sell, Use Social Media, and Get Your Message Out to Millions https://www.tckpublishing.com/027-grant-cardone-shares-how-to-sell-use-social-media-and-get-your-message-out-to-millions/ Wed, 18 Jun 2014 12:00:01 +0000 http://publishingprofitspodcast.com/?p=139 Grant Cardone is the  New York Times, Wall Street Journal bestselling author of If You’re Not First, You’re Last and three other books. Grant is a foremost sales expert and businessman, often appearing as a contributor on Fox, CNN and all the other big TV and radio media outlets. He’s also a superstar social media marketer […] Grant Cardone is the  New York Times, Wall Street Journal bestselling author of If You’re Not First, You’re Last and three other books. Grant is a foremost sales expert and businessman, often appearing as a contributor on Fox, Grant Cardone, Tom Corson-Knowles clean 29:48 026: Adam Kosloff, the Writer on Fire, Shares How to Double Your Writing Speed https://www.tckpublishing.com/026-adam-kosloff-the-writer-on-fire-shares-how-to-double-your-writing-speed/ Wed, 11 Jun 2014 12:00:44 +0000 http://publishingprofitspodcast.com/?p=137 Adam Kosloff is one of the fastest writers on earth.  He owns and operates a booming ghostwriting business for high-end clients like attorneys and doctors who want high quality books written quickly. He’s also a bestselling author published with TCK Publishing and a freelance writer for various businesses. In today’s show, Adam shares his top tips […] Adam Kosloff is one of the fastest writers on earth.  He owns and operates a booming ghostwriting business for high-end clients like attorneys and doctors who want high quality books written quickly. He’s also a bestselling author published with TCK Pu... Adam Kosloff, Tom Corson-Knowles clean 29:27 025: Teresa Rhyne On Going from Unknown Author to #1 NYT Bestselling Memoirist https://www.tckpublishing.com/ppp-25-teresa-rhyne-on-going-from-unknown-author-to-1-nyt-bestselling-memoirist/ Wed, 04 Jun 2014 12:00:17 +0000 http://publishingprofitspodcast.com/?p=134 Teresa Rhyne is a #1 NY Times, #1 Wall Street Journal and USA Today bestselling author. Her first book, The Dog Lived (and So Will I) was traditionally published by Sourcebooks, Inc. who will also be publishing her second book “The Dogs Were Rescued (and So Was I)” in October, 2014. In today’s show, Teresa shares her inspiring […] Teresa Rhyne is a #1 NY Times, #1 Wall Street Journal and USA Today bestselling author. Her first book, The Dog Lived (and So Will I) was traditionally published by Sourcebooks, Inc. who will also be publishing her second book “The Dogs Were Rescued (a... Teresa Rhyne, Tom Corson-Knowles clean 32:22 024: How to Promote, Position and Market Your Book Online for Maximum Profits https://www.tckpublishing.com/ppp-24-derek-doepker-shares-his-secrets-to-positioning-and-marketing-your-book-online/ Wed, 28 May 2014 12:00:22 +0000 http://publishingprofitspodcast.com/?p=132 Derek Doepker is the #1 Amazon Bestselling author of 50 Fitness Tips You Wish You Knew, Why You’re Stuck, and several others. Derek is a pro when it comes to positioning and marketing books, and coming up with brilliant titles and marketing campaigns that actually work (and don’t cost a ton of money). In today’s […] Derek Doepker is the #1 Amazon Bestselling author of 50 Fitness Tips You Wish You Knew, Why You’re Stuck, and several others. Derek is a pro when it comes to positioning and marketing books, and coming up with brilliant titles and marketing campaigns t... Derek Doepker, Tom Corson-Knowles clean 39:50 023: Michael J. Sullivan on Publishing Fiction Traditionally, Self Publishing and Hybrid Publishing https://www.tckpublishing.com/023-michael-j-sullivan-on-publishing-fiction-all-three-ways/ Wed, 21 May 2014 12:00:34 +0000 http://publishingprofitspodcast.com/?p=125 Michael J. Sullivan is one of the few authors who has successfully published his books all three ways – with a traditional Big Five publisher, with a small independent publisher, and as a self publisher. Michael is the bestselling author of the Riyria series and several other novels. In today’s show, he shares some inspiring stories […] Michael J. Sullivan is one of the few authors who has successfully published his books all three ways – with a traditional Big Five publisher, with a small independent publisher, and as a self publisher. Michael is the bestselling author of the Riyria ... Michael J. Sullivan, Tom Corson-Knowles clean 38:34 022: Getting Red Hot Internet Publicity for Your Book with Penny Sansevieri https://www.tckpublishing.com/022-getting-red-hot-internet-publicity-for-your-book-with-penny-sansevieri/ Wed, 14 May 2014 12:00:38 +0000 http://publishingprofitspodcast.com/?p=122 Penny Sansevieri is the bestselling author of Red Hot Internet Publicity and founder of Author Marketing Experts. She has been preaching the importance of online marketing, blogging, PR, and internet-savvy marketing tactics to authors for over a decade and is a true pioneer in the world of online marketing for authors. Penny started her author […] Penny Sansevieri is the bestselling author of Red Hot Internet Publicity and founder of Author Marketing Experts. She has been preaching the importance of online marketing, blogging, PR, and internet-savvy marketing tactics to authors for over a decade... The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 38:37 021: How to Get Booked on Podcasts, Radio and TV to Sell Your Books, Products and Services https://www.tckpublishing.com/021-using-tv-radio-and-podcasts-to-grow-your-author-platform-and-sell-more-books-with-stephanie-cobian/ Wed, 07 May 2014 12:00:28 +0000 http://publishingprofitspodcast.com/?p=119 Stephanie Cobian is a top project manager of TVGuestpert, a media company specializing in helping authors, experts and thought leaders get booked on national media like TV, radio, podcasts and more. Stephanie helps everyday authors and experts turn their knowledge, ideas and stories into life-changing publicity and exposure by getting laser-focused on who your audience is […] Stephanie Cobian is a top project manager of TVGuestpert, a media company specializing in helping authors, experts and thought leaders get booked on national media like TV, radio, podcasts and more. Stephanie helps everyday authors and experts turn the... Stephanie Cobian, Tom Corson-Knowles clean 38:22 020: How to Get Booked on Radio and Become a Media Superstar Through Interviews https://www.tckpublishing.com/020-jackie-lapin-shares-keys-to-publicity-and-honing-your-media-message/ Thu, 01 May 2014 12:00:49 +0000 http://publishingprofitspodcast.com/?p=115 Jackie Lapin is the CEO of Conscious Media Relations, a public relations company that helps authors, entrepreneurs and artists doing work in the fields of mind, body and spirit get booked on national and international media. Jackie is revered for her skill at getting authors, speakers and coaches booked through her network of contacts with […] Jackie Lapin is the CEO of Conscious Media Relations, a public relations company that helps authors, entrepreneurs and artists doing work in the fields of mind, body and spirit get booked on national and international media. Jackie Lapin, Tom Corson-Knowles clean 36:31 019: How to Become a New York Times Bestselling Romance Author Self Publishing https://www.tckpublishing.com/019-aubrey-rose-on-becoming-a-new-york-times-bestselling-romance-author/ Wed, 23 Apr 2014 12:00:01 +0000 http://publishingprofitspodcast.com/?p=111 Aubrey Rose is the New York Times and USA Today bestselling author of several books including Heartbitten, and she’s only been writing for two years! And, she’s done it all while maintaining a full-time job and social life. Who said it was impossible to become a bestselling author and keep a full-time job at the […] Aubrey Rose is the New York Times and USA Today bestselling author of several books including Heartbitten, and she’s only been writing for two years! And, she’s done it all while maintaining a full-time job and social life. Aubrey Rose, Tom Corson-Knowles clean 31:02 018: How to Earn a Full-Time Income Writing Books with Lindsay Buroker, Bestselling Fantasy Novelist https://www.tckpublishing.com/018-how-to-become-a-full-time-author-with-lindsay-buroker-fantasy-novelist/ Wed, 16 Apr 2014 12:00:18 +0000 http://publishingprofitspodcast.com/?p=108 Lindsay Buroker is the bestselling author of Balanced on the Blade’s Edge and more than 20 other novels, novellas and short stories.  Today, Lindsay is ranked as one of the Top #100 bestselling Science Fiction authors on Amazon Kindle, and she’s earning a full-time income as an author. She works from home and loves it. […] Lindsay Buroker is the bestselling author of Balanced on the Blade’s Edge and more than 20 other novels, novellas and short stories.  Today, Lindsay is ranked as one of the Top #100 bestselling Science Fiction authors on Amazon Kindle, Lindsay Buroker, Tom Corson-Knowles clean 40:08 017: How to Market Your Books with Online Video and YouTube with Montina Portis https://www.tckpublishing.com/017-youtube-marketing-secrets-with-montina-portis-from-sparkwisdom/ Wed, 09 Apr 2014 12:00:24 +0000 http://publishingprofitspodcast.com/?p=99 Montina Portis is the bestselling author of YouTube Video Marketing Secrets Revealed and several other books. Her YouTube Channel called SparkWisdom has over 20,000 subscribers and over 2 Million video views. In this interview, Montina shares her best tips for marketing your books, products and services using online video and especially YouTube. Whether you’ve never recorded a video […] Montina Portis, Tom Corson-Knowles The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 29:11 016: How to Become a Full-Time Authorpreneur of Fiction and Nonfiction with Joanna Penn https://www.tckpublishing.com/016-becoming-a-full-time-author-entrepreneur-of-fiction-and-nonfiction-with-joanna-penn/ Wed, 02 Apr 2014 12:00:58 +0000 http://publishingprofitspodcast.com/?p=102 Joanna Penn is the New York Times and USA Today bestselling author of several books including Business for Authors: How to be an Authorpreneur. Joanna writes and publishes both fiction and non-fiction. She is a sought-after speaker and lecturer at writers conferences, publishing industry events and online educational workshops. Joanna has been a full-time “author-entrepreneur” for […] Joanna Penn is the New York Times and USA Today bestselling author of several books including Business for Authors: How to be an Authorpreneur. Joanna writes and publishes both fiction and non-fiction. She is a sought-after speaker and lecturer at writ... Joanna Penn, Tom Corson-Knowles clean 49:17 015: How to Write and Distribute Press Releases Like a Professional Media Expert https://www.tckpublishing.com/015-press-releases-publicity-and-getting-your-book-in-the-media-with-dan-janal/ Wed, 26 Mar 2014 12:00:58 +0000 http://publishingprofitspodcast.com/?p=78 Dan Janal is the author of Reporters Are Looking for You! and is a pro when it comes to getting exposure in the media. Dan has been involved in the public relations industry for decades, and he’s one of the earliest entrepreneurs to use the internet for marketing back in the 1990’s (he even wrote […] Dan Janal is the author of Reporters Are Looking for You! and is a pro when it comes to getting exposure in the media. Dan has been involved in the public relations industry for decades, and he’s one of the earliest entrepreneurs to use the internet fo... Dan Janal, Tom Corson-Knowles clean 35:02 014: How to Get 40,000 eBook Downloads in One Week (KDP Select Free Promotion Launch Strategies) https://www.tckpublishing.com/014-how-to-write-a-book-using-interviews-and-smart-author-marketing-strategies-with-ameer-rosic/ Wed, 19 Mar 2014 12:00:20 +0000 http://publishingprofitspodcast.com/?p=94 Ameer Rosic is the bestselling author of Diagnostic Testing And Functional Medicine. He’s a functional medicine expert focusing on helping people have more energy, better health and incredible performance. In today’s show, Ameer shares a unique process he used to write and publish his first book and turn it into a bestseller very quickly. Here are just […] Ameer Rosic is the bestselling author of Diagnostic Testing And Functional Medicine. He’s a functional medicine expert focusing on helping people have more energy, better health and incredible performance. In today’s show, Ameer Rosic, Tom Corson-Knowles clean 28:55 013: How to Blog Your Book and Build Your Author Platform Simultaneously https://www.tckpublishing.com/013-how-to-build-a-solid-author-platform-by-blogging-how-to-blog-a-book-with-nina-amir/ Wed, 12 Mar 2014 12:00:08 +0000 http://publishingprofitspodcast.com/?p=88 Nina Amir is the bestselling author of How to Blog a Book and several other books. She is a successful author, blogging guru and speaker. Nina has created several mainstream blogs including www.howtoblogabook.com among others. In this interview, Nina will show you how to literally blog your book. It’s a quick, easy and much funner way to create your […] Nina Amir is the bestselling author of How to Blog a Book and several other books. She is a successful author, blogging guru and speaker. Nina has created several mainstream blogs including www.howtoblogabook.com among others. In this interview, Nina Amir, Tom Corson-Knowles clean 37:58 012: Free Marketing Tools and Tips for Authors and Entrepreneurs https://www.tckpublishing.com/012-totally-free-marketing-strategies-for-authors-that-work-wonders-with-dan-hollings-sell-more-books/ Wed, 05 Mar 2014 12:00:15 +0000 http://publishingprofitspodcast.com/?p=64 Dan Hollings is an online marketing legend, having worked in the industry for more than 20 years. He’s one of the “original” online marketers, having started when the internet was in its infancy. Dan has masterminded hundreds of successful book launches and marketing campaigns. He helped create the strategy and tools for the launch of The […] Dan Hollings is an online marketing legend, having worked in the industry for more than 20 years. He’s one of the “original” online marketers, having started when the internet was in its infancy. Dan has masterminded hundreds of successful book launche... Dan Hollings, Tom Corson-Knowles clean 48:33 011: How to Find an Agent the Unconventional Way, and Creating Viral YouTube Videos https://www.tckpublishing.com/011-how-to-find-an-agent-the-unconventional-way-and-writing-fiction-with-david-kazzie/ Wed, 26 Feb 2014 12:00:16 +0000 http://publishingprofitspodcast.com/?p=83 David Kazzie is the author of Jackpot. He’s the creator of the viral videos So You Want to Go to Law School and So You Want to Write a Novel which led to a lot of attention from the publishing industry, and helped David land his first agent. In the interview, David shares his unique story along […] David Kazzie is the author of Jackpot. He’s the creator of the viral videos So You Want to Go to Law School and So You Want to Write a Novel which led to a lot of attention from the publishing industry, and helped David land his first agent. David Kazzie, Tom Corson-Knowles clean 32:30 010: Smart Marketing Tips for Authors to Increase Your Income and Influence https://www.tckpublishing.com/smart-marketing-tips-for-authors-to-increase-your-income-and-influence-with-michelle-booth/ Wed, 19 Feb 2014 12:00:12 +0000 http://publishingprofitspodcast.com/?p=76 Michelle Booth, aka Michelle Campbell-Scott, is the author of Goodreads for Authors and several other books. She is an expert on marketing and promotional strategies for self published and independent authors. In today’s show, she shares some great tips on marketing and increasing your income as a self published author, including publishing your book in […] Michelle Booth, aka Michelle Campbell-Scott, is the author of Goodreads for Authors and several other books. She is an expert on marketing and promotional strategies for self published and independent authors. In today’s show, Michelle Booth, Michelle Campbell-Scott, Tom Corson-Knowles clean 39:25 009: Building a Six Figure Freelance Writing Business at Twenty Hours a Week https://www.tckpublishing.com/009-building-a-six-figure-freelance-writing-business-in-twenty-hours-a-week-interview-with-author-jason-brick/ Wed, 12 Feb 2014 12:00:16 +0000 http://publishingprofitspodcast.com/?p=74 Jason Brick is a published author, freelance copy writer, business writer, and ghost writer. He is an expert at hustling up freelance work and has built a six figure freelance writing business at just twenty hours a week. He spends the rest of his time with his kids and family. Some of his clients pay […] Jason Brick is a published author, freelance copy writer, business writer, and ghost writer. He is an expert at hustling up freelance work and has built a six figure freelance writing business at just twenty hours a week. Jason Brick, Tom Corson-Knowles clean 35:57 08: Self Publishing vs. Traditional Publishing: The Pros, Cons and Process of Getting a Book Published https://www.tckpublishing.com/008-self-publishing-vs-traditional-publishing-the-pros-cons-and-process-of-getting-your-books-published-jason-miles-interview/ Wed, 05 Feb 2014 12:00:17 +0000 http://publishingprofitspodcast.com/?p=67 Jason Miles is a bestselling author who has had several books traditionally published and has self published several more books. In today’s interview, Jason shares his thoughts and experiences on the pros and cons of traditional publishing vs. self publishing. He also shares some great online marketing tips for authors. Jason is the author of […] Jason Miles is a bestselling author who has had several books traditionally published and has self published several more books. In today’s interview, Jason shares his thoughts and experiences on the pros and cons of traditional publishing vs. Jason Miles, Tom Corson-Knowles clean 34:20 07: Why Audiobooks are the Future of Publishing, and How to Produce and Publish Your Own Audiobooks with ACX https://www.tckpublishing.com/007-why-audiobooks-are-the-future-of-publishing-and-how-to-produce-and-publish-your-own-with-rob-archangel/ Wed, 29 Jan 2014 12:00:11 +0000 http://publishingprofitspodcast.com/?p=54 Rob Archangel is a co-founder of Archangel Ink, an independent publishing services company. Rob has done the production, mixing and editing of audiobooks for clients and bestselling author Matt Stone. In this show, Rob shares how audiobooks can help you increase your income from your books by 10% or more, and how the future is […] Rob Archangel, Tom Corson-Knowles, Archangel Ink The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 32:54 06: Book Marketing, Publicity, Building a Platform, and Finding a Traditional Publisher https://www.tckpublishing.com/006-book-marketing-publicity-and-building-a-platform-with-publisher-rick-frishman/ Wed, 22 Jan 2014 12:00:57 +0000 http://publishingprofitspodcast.com/?p=48 Rick Frishman is a bestselling author and publisher at Morgan James Publishing. He’s worked on publicity and marketing campaigns for some of the biggest authors including Mark Victor Hansen and Jack Canfield’s Chicken Soup for the Soul series, Brendon Burchard’s Life’s Golden Ticket, John Grisham, Harvey Mackay, T. Harv Eker, Tim Ferriss, and many more. In this interview, […] Rick Frishman is a bestselling author and publisher at Morgan James Publishing. He’s worked on publicity and marketing campaigns for some of the biggest authors including Mark Victor Hansen and Jack Canfield’s Chicken Soup for the Soul series, Rick Frishman, Tom Corson-Knowles clean 37:22 05: On Writing, Self Publishing, and Loving Your Readers with New York Times Bestselling Author Hugh Howey https://www.tckpublishing.com/on-writing-self-publishing-and-loving-your-readers-with-new-york-times-bestselling-author-hugh-howey/ Wed, 15 Jan 2014 12:00:56 +0000 http://publishingprofitspodcast.com/?p=42 Hugh Howey was a yacht captain when he wrote his first book which was picked up by a small publisher. But he quickly realized that all the marketing resources and tools used by publishers can be used by self published authors as well. He started self publishing his own books, and in September, 2011, his […] Hugh Howey was a yacht captain when he wrote his first book which was picked up by a small publisher. But he quickly realized that all the marketing resources and tools used by publishers can be used by self published authors as well. Hugh Howey, Tom Corson-Knowles clean 1:01:59 04: On Writing, Rejection, Self Publishing, Self Confidence and Success https://www.tckpublishing.com/on-writing-rejection-self-publishing-and-success-michael-macktinosh-interviews-tom-corson-knowles/ Wed, 08 Jan 2014 18:40:29 +0000 http://publishingprofitspodcast.com/?p=37 Tom Corson-Knowles wrote his first book at age 19. After six years of trying to find a traditional publisher to help him take his book to market, he finally discovered another route to publishing – self publishing on Amazon Kindle. In his first month, Tom didn’t tell a single person he had published his book, […] Tom Corson-Knowles wrote his first book at age 19. After six years of trying to find a traditional publisher to help him take his book to market, he finally discovered another route to publishing – self publishing on Amazon Kindle. In his first month, Michael Mackintosh, Tom Corson-Knowles clean 53:19 03: How To Become a Top 100 Bestselling Self Published Author on Amazon https://www.tckpublishing.com/how-to-become-a-bestselling-self-published-author-steve-scott-interview/ Thu, 02 Jan 2014 00:26:07 +0000 http://publishingprofitspodcast.com/?p=22 Steve Scott started out as a regular guy who just wanted to stay home with his family and work from home. He started his blog several years ago and was supporting his family on the income from his site with affiliate marketing and ads. A few years ago, Steve figured out how to self publish his […] Steve Scott started out as a regular guy who just wanted to stay home with his family and work from home. He started his blog several years ago and was supporting his family on the income from his site with affiliate marketing and ads. Steve Scott, Tom Corson-Knowles clean 53:26 02: How To Master the Editing Process for Writers with Barbara Rogan https://www.tckpublishing.com/how-to-master-the-editing-process-for-writers-with-barbara-rogan/ Sun, 29 Dec 2013 02:39:35 +0000 http://publishingprofitspodcast.com/?p=16 Great editing doesn’t have to be a great struggle. You’re about to learn how to master the editing process. Hey there it’s Tom Corson-Knowles, #1 bestselling author of The Kindle Publishing Bible series and founder of TCK Publishing. Welcome to the Publishing Profits Podcast where our mission is to help you turn your writing into a profitable career. […] Barbara Rogan, Tom Corson-Knowles The Publishing Profits Podcast Show | Writing | Marketing | Books | eBooks | Audiobooks | Authors | Entrepreneurs clean 01: How To Write a Bestselling Book Using The Four Bestseller Blueprints https://www.tckpublishing.com/how-to-write-a-bestselling-book-using-the-four-bestseller-blueprints-with-robin-hoffman/ Wed, 18 Dec 2013 20:54:27 +0000 http://publishingprofitspodcast.com/?p=7 All bestselling books follow one of four basic blueprints. Are you writing with the blueprint for success? Hey there it’s Tom Corson-Knowles, #1 bestselling author of The Kindle Publishing Bible series and founder of TCK Publishing. Welcome to the Publishing Profits Podcast where our mission is to help you turn your writing into a profitable career. In today’s […] All bestselling books follow one of four basic blueprints. Are you writing with the blueprint for success? Hey there it’s Tom Corson-Knowles, #1 bestselling author of The Kindle Publishing Bible series and founder of TCK Publishing. Robin Hoffman, Tom Corson-Knowles clean 57:17