148: How to Use Your Passion to Find Success—and Why Calm Leadership Is Key with Farnoosh Brock
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
How Do Bookstores Promote Books? Bookstore Displays and Co-Op Explained
Every store, no matter what it’s selling, has certain places that get more attention from customers than others. Typically, those are the “endcaps”—the ends of an aisle—as well as special displays at the front of the store or between the shelves. It might even include...
How Do Books Get In Stores? The Difference Between Retail, Wholesale, and Distribution
Every author wants to see their book on a bookstore shelf. Sure, the Amazon.com and Kindle stores are awesome (and it’s where most authors make the majority of our sales), but there’s something about seeing your book on an actual store shelf that just gets the ol’...
The Self-Publishing Roller Coaster: How To Navigate the Ups and Downs of Writing
For the past five years, I have been on a roller coaster ride through the world of self-publishing. In that time period, I have written more than 50 books, had 15 best sellers, broke the top 200 of Amazon’s chart, sold almost a million books, and nearly gone...
Creative Business Card Ideas for Your Brand
Going old-school with some of your branding and promotions doesn’t have to mean being boring. While certain classic techniques like having business cards to promote your work can be good strategies for a modern writer, entrepreneur, or small business owner, you don’t...