Farnoosh Brock is the bestselling author of several books, including the Healthy Smoothie Bible, which has more than 450 reviews on Amazon. She works with professionals who are in a mid-career crisis to help them navigate the corporate landscape or start their own profitable businesses.
In this fantastic interview, we dive deep into what it means to be successful. We talk about how to run a successful coaching business. Finally, we talk about the attributes of a calm leader and why it’s so important to develop the skills of calm leadership.
Hint: Whether you work for yourself or in a larger company, practicing calm leadership adds to your bottom line.
Farnoosh worked at a corporate job for 13 years. She’d always wanted to do something different and stumbled into blogging. She found that she really enjoyed blogging as a hobby because she loved writing. That’s when she decided to start her own business.
She began self-publishing books because she enjoyed the process of writing them and putting them on the market. From there, a publisher found her work and contacted her about working with her to put more content out. That’s how her juicing and smoothie books came to be.
Farnoosh decided to switch gears and become a coach after her smoothie books became a success. She likes coaching because she feels it utilizes more of her gifts and allows her to create the greatest impact in someone’s life.
If You Want to Be Truly Successful, Follow Your Passion
There are many paths to creating a six-figure business. What you have to do is figure out what you’re willing to do day in and day out that doesn’t feel like work for you. That’s the only way you can be sure of creating a business that consistently gives you the success you deserve.
In order to be successful, you need a consistent commitment to doing the things necessary in order to succeed. Doing something you’re passionate about will make that commitment effortless.
How to Build an Audience with Your Blog
“You have to learn the rules and then break them.”
When Farnoosh started her blog, she began following the best blogging practices. She observed other blogs in her market and emulated them.
She never liked following templates, though. She began finding more success when she just wrote what she wanted to write.
Farnoosh writes in a way that is natural for her. She uses her own unique writing voice to convey what she has to say, and she says that’s the key to her success.
Being authentic gives you the best chance of being able to move your audience to take the action that you want them to take. Writing about what moves you, inspires you, or makes you feel something is the best way to stay true to your authentic self.
Find the Passion in Your Marketing
Farnoosh runs a coaching business that she doesn’t do any marketing for. All of her clients come from relationships and referrals.
When she wrote her smoothie book, she did all the marketing for it. She was passionate about the content and the message of her book. So marketing did not seem like a chore to her, because she was focused on helping her audience.
The Secret to Success: Be Really Good at What You Do
It seems simple, but the only way to give yourself the best chance to be successful is being really good at what you do. That takes practice, experience, and study.
What is it you do? Who do you help in the marketplace? How can you be the best at what you do?
You have to invest in yourself and do the work. That’s the only way you’re going to get good enough to justify charging the prices you deserve to receive.
How to Ask for Referrals
Sometimes your clients won’t know that you work with referrals, so it’s a matter of educating them.
The best time to ask for a referral is after you’ve massively helped someone. You want to ask them when you know they’re going to be receptive to giving you a referral.
How to Find out If a Coaching Client Is Right for You
The only way to figure out if someone would make a good client for you is to have a conversation.
In this conversation, you need to figure out what they expect from you and what results they are looking for. From there, you can decide whether or not you’re going to be able to help them (or if you want to help them.)
When Farnoosh decides that a potential client isn’t the best fit right now, she does one of the following things:
- Refers them to someone in her network she thinks can help them
- Refers them to one of her products
- Refers them to a resource that she thinks can move them forward
How to Stay Focused in Client Conversations
When coaching clients, you have to lead the conversation.
You have to be personable enough to allow your clients to go on a little bit and allow them to get stuff off their chest, but you have to move the conversation forward.
One phrase that works well for Farnoosh is:
“I want to hear what you have to say but I also want to respect your time. Do you mind if I ask a follow-up question, and then maybe we can circle back to what you are telling me?”
It’s important that you lead the conversation by keeping it on track. When you keep the conversation on track, you’re acting more professional, and you’re serving your client better than if you let them ramble with no direction.
Invest in Yourself
Take classes. Get coaching. Attend conferences and webinars. You’re good at what you do, so invest the resources in getting even better.
You’ll deliver more value to your clients and grow your business and your bottom line that way.
Be Clear about What You Want to Achieve
It’s important to be clear about the result you want in your life. When you’re clear about the results you want, it allows you to find the right person to help you achieve success.
When you are not clear about the results you want, you can end up spending a lot of money chasing the wrong result—and when you achieve it, you figure out it’s not what you wanted in the first place.
Find a Coach Who Can Help
When you’re clear about the result you want, your next step is to find a coach who can take you from where you are now to where you want to be.
Look for a coach who:
- Has traveled your path
- Has gotten the results with other clients that you want for yourself
Hiring the right coach—and spending more money than you’re currently comfortable spending on yourself—will pay big dividends in the future.
The real benefit to having a coach is that you’re able to think differently about the same problems you’ve had in the past. Thinking differently about your problems is what’s going to help you evolve into a more successful person.
Success Is about the Journey
In order to be successful, you really have to develop patience. Very few people gain success overnight, and even fewer of those are able to keep that once they have it.
You’ll often need to change your mindset in order to reach the next level on your journey to success.
Be confident that you’re the right person at the right time for this business.
Confidence can be a challenge. It helps to have a track record of success when you’re building confidence. If you can give yourself evidence of success in the past, it will help you build confidence.
Calm Leadership Is Valuable
Oftentimes, high-powered people tend to give off a frantic energy. If you can slow down and present an attitude of calm leadership, people will follow you more readily, and you will be more valuable in the marketplace.
“Being in a hurry never got me there any faster.”
— T. Harv Eker
Tips on Calm Leadership
- Be really self-aware of your energy and how it affects others.
- Slow down your excitement and enthusiasm. Allow others to take you in.
- Use deep breathing to force yourself to slow down.
- Breathe in through your nose for a slow count of five. Then breathe out through your mouth for another slow count of five.
- Match the pace at which you speak to that of the person you’re speaking with. Sometimes that might mean speeding up a little bit. But that doesn’t mean you’re any less calm.
- Matching the pace at which you speak to the other person will help you relate better to them. It’s more important than the words you choose.
- It can help to choose a role model so that you can better imagine yourself reacting the way they would. You can choose someone from the past like Gandhi, or you can choose someone in your current circle whom you know personally.
Links and Resources Mentioned in This Interview
http://www.prolificliving.com/ — Farnoosh’s website
The Healthy Smoothie Bible: Lose Weight, Detoxify, Fight Disease, and Live Long — Farnoosh’s best-selling book on smoothies
For more on achieving success as an author, read on:
- 15 Success Habits of Professional Writers and Authors
- A Self Publishing Plan for Success: How to Achieve Your Dreams as an Author by Planning Ahead
- Developing Success Mindset Mastery for Authors, Artists and Entrepreneurs
Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.