To build a successful brand or business, you’ll need a brilliant marketing system that works day in and day out to help you grow profitably.
However, there’s a lot of information to sort through out there in the marketing world, and what works for one kind of business may not work for yours.
Start by learning the most important principles of marketing and what makes consumers say yes to certain brands so you can craft the perfect plan to help your business get (and stay) on top.
10 Best Marketing Books
These ten books will teach you how to build your brand, attract your targeted customers, and much more.
1. Bananas About Marketing by Franziska Iseli and Christo Hall
In Bananas About Marketing, entrepreneurs and marketing strategists Franziska Iseli and Christo Hall teach big marketing strategies for small businesses.
With practical examples, simple strategies, and an entertaining storyline, you’ll learn how to attract your ideal customers and clients and get your business to grow profitably. This fun and informative read can help business of every kind how to create their own marketing machines.
2. Influence: The Psychology of Persuasion by Robert B. Cialdini
What makes people say “yes” to a product or service? That’s what every business wants to know and what Robert Cialdini will teach you in this book.
As an expert in the field of influence and persuasion, Dr. Cialdini uses his 35 years of evidence-based research to show what actually moves people to change their behaviors. You’ll learn how to use the six universal principles of influence, as well as how to defend yourself against them.
3. Misbehaving: The Making of Behavioral Economics by Richard H. Thaler
Through his research Richard Thaler came to the conclusion that human beings are nothing like the rational actors assumed by traditional economics. Instead, he argues, we all succumb to biases and make decisions that deviate from the standards of rationality, meaning we misbehave.
These misbehaviors are something businesses and marketers should certainly be aware of—since, as it turns out, our consumer behaviors aren’t as predictable as economists once believed.
4. Originals: How Non-Conformists Change the World by Adam Grant
Some of the best decisions are ones that go against the grain. But how do you know which risks will be worth taking? That’s something all marketers and entrepreneurs have certainly asked themselves at some point.
Using surprising studies and stories from business, politics, sports, and entertainment, Adam Grant will teach you how to recognize a good idea, build a team of allies, select the right time to act, and manage your fears and doubts.
5. Perception by Franziska Iseli and Christo Hall
It’s not enough to simply be the best—you must be perceived as the best if you want to stay at the front of the pack. Whether you are climbing the career ladder, leading a small business, or trying to improve your personal life, you can harness the power of perception to achieve greater success.
Rather than pushing you to spend more money on brochures or marketing campaigns, Perception will teach you how your prospective customers think and make buying decisions. Learn how to create a message and brand that will attract the right team members and customers who can help make your dreams come true.
6. Shoe Dog by Phil Knight
Who better to learn from than the co-founder of one of the best-marketed brands of all time? Phil Knight’s memoir is packed with lessons and insights on how to not only develop your own brand, but also live your vision.
Knight recalls the many risks, crushing setbacks, and ruthless competitors he encountered, as well as the relationships that formed the heart of Nike. Entrepreneurs and business leaders can all learn from Knight’s incredible story, which also serves as a valuable case study of great marketing.
7. Top of Mind by John Hall
Naturally, when someone thinks about your industry, you want your business to be among the first that comes to mind. But how do you get people to think of you in the right way at the right time?
In this step-by-step guide, John Hall will teach you how to use content to keep your brand front and center in the minds of those who matter. You’ll learn how to build a helpful, authentic, and consistent brand using proven methods for digital content that will enrich your audience’s lives and build lasting trust.
8. Performance Partnerships by Robert Glazer
Exploring its roots and evolution, Performance Partnerships offers a chance to better understand affiliate marketing and its impact as a form of direct-to-consumer digital marketing.
Glazer offers his advice on how affiliate marketing can be used to change business development practices. Learn how your business can tap into the power and potential of affiliate marketing for real, quantifiable results.
9. Win by Frank I. Luntz
Dr. Frank Luntz is a political consultant, pollster, and “public opinion guru.” How can that help you with marketing? Well, Luntz knows how to use communication effectively to shape public perception, and he also knows how to take cues from the public.
In Win, Luntz tells the stories of moguls and icons like Steve Wynn, Arnold Schwartzenegger, and Michael Bloomberg to demonstrate how their styles of communication have been essential to their success. Learn how to communicate your vision passionately and persuasively, so your business can win the marketing game.
10. Contagious by Jonah Berger
In Contagious, Jonah Berger explains that it’s not advertising that makes things popular, but word of mouth. But what makes people talk about certain products or ideas more than others?
Contagious explains what makes certain emails get forwarded, videos go viral, stories get reposted while teaching you how to leverage that power to craft your own contagious content.
The Best Marketing Tools For Your Business
Are there any marketing moguls who have influenced your business? Tell us your experience in the comments below!