How to Use Quora to Grow Your Business and Make a Difference image

Quora is a social media site where experts and regular folks like you and I can answer questions from other people all around the world.

It’s an incredible tool for learning new things, getting answers to your biggest questions in life, and it’s a great tool for growing your business and influence.

Here’s why:

Expertise Is Everything

Customers want to buy from experts they know, like and trust. Quora allows you to become known, liked, and trusted in your areas of expertise and can lead to a lot of new customers for your business if you do it right!

Remember, social media is NOT about selling. It’s about connecting, entertaining and educating. Quora, in particular, has a huge focus on education and sharing valuable information. When you educate your potential clients on Quora, they will come to know you as an expert in your field and will naturally buy from you when and if they need your services.

Why? Because when you solve someone’s problem in a few minutes that they’ve probably had for weeks, months or years, they appreciate it. There’s no better way to earn trust than to provide useful information and education to someone for free.

Become an Expert

One of the main benefits of Quora over other social media-type sites is the ability to easily demonstrate your expertise in just a few minutes at a time. By answering questions related to your field you are able to show people who might be interested in your services the value of your knowledge, and they can connect with you and your company directly.

Unlike other social media sites, people come to Quora looking for information, not necessarily social interaction (although there’s plenty of that to go around, but it’s nothing like Facebook or Twitter in that regard). This focus on information and not interaction can make it challenging to create connections with people, but if you are in a knowledge-driven business, the opportunity to show your knowledge directly can more than overcome this challenge.

Quora can definitely help you become known as the go-to expert in your field.

People want to do business with experts. We’re tired of getting ripped off by mechanics, dentists, landscaping companies, and a variety of other businesses. Consumers want expert information, they want it now, and they want it free. On Quora, you can provide that information to your target audience.

You may be thinking, “Why should I give away all my hard-earned knowledge for free?” Well, think about it this way…

First of all, if you don’t give it away for free online, someone else will, and they will become known as the expert in your field, NOT you. Second, most customers won’t do the work themselves. They’ll either find out it’s too complicated, too time-consuming, or just not worth it. So they’ll want to hire an expert to do it for them.

YOU can become that expert people want to do business with by answering questions on Quora!

How Quora Works

Quora is based entirely on asking and answering questions. People who are looking for information create questions that other Quora users answer. The questions are all divided into a series of topics and subtopics to make finding the subjects you are interested in much easier.

You can keep track of interesting topics by following them, so topic-related activity shows up in your Quora feed, and you can also follow people whose answers or questions you find interesting. Like many news and information sites, Quora has “related item” links on every page. It actively promotes unanswered questions to users, in hopes that someone will be able to provide an answer.

New users may find Quora somewhat confusing. That’s normal. If you remember Facebook or Twitter when they were new, then you remember the feeling of wondering what to do and how to do it.

No need to worry about that. We’re going to cover all the basics you’ll need to set up your account, get involved on the site, help out your target audience and become the well known expert in your field.

Setting Up Your Quora Account

Go to Quora.com and create an account.

To actually start your Quora account all you need is your name, an email and a password. You can also create an account using your Facebook, Google, or Twitter accounts.

Adding Contacts and Following People

When you create your account, you will be asked to confirm your email or other social media account. When you do this, Quora will access your friends, contacts or followers on that account. If any of those people are on Quora, you will be asked if you want to follow their Quora activity. Following people on Quora puts their Quora activity on your feed, just like on Facebook of Twitter. You will see the questions they ask, the answers they give and any answers from other people that they vote on.

After you have picked the people already on Quora that you want to follow, you will be asked to invite the rest of your contact list to join Quora.

The next step is picking five general topic areas in which you want to be involved on Quora. You can unfollow these topics later if you want, but Quora is designed to make people participate, so you have to pick at least five topics.

The options are all pretty broad to start: Books, Finance, Dating and Relationships, Marketing, and Science are a few examples. Pick things that interest you and relate to your business, and move on. You’ll be finding the topics you really need to get involved in a bit later.

The next step is picking subtopics under the five topics you selected. Each main topic will have four to five subtopics, and you need to choose a total of at least five subtopics. Try to choose subtopics that are related to the promotion and networking you want to do. If there isn’t anything directly related to your field, pick topics that are somewhat related, or where you might find information helpful to you.

Click the continue button after selecting your five subtopics, and you will be taken to the Quora homepage.

Your Quora Homepage

Before we continue with account set up, let’s take a look over your home page.

The main section of your home page is your feed. Right now this will be filled with recent activity in the topics you’ve selected and by the people you are following. There are two tabs at the top of your feed: Top Stories and Recent Activity.

Top Stories will show you the most popular activity in your feed and Recent Activity will show you the latest events.

Each event on your feed has:

  • A headline (Answer promoted in Books or Your Contact voted up an answer in Business, for example)
  • A link to the question the event is related to
  • The first few lines of the question
  • Answer or comment
  • A link: (more). Clicking (more) will open up the full question, answer or comment on your home page.

You can Upvote or Share interesting events directly from your home page as well.

On the right side of your home page is a column including links to other areas of your Quora (Unanswered Questions in categories you are following, your inbox and a few other points of interest we’ll be looking at later), Trending Topics, a link to complete your profile, and links for connecting your other social media accounts with Quora.

Your Quora Profile

Go ahead and click on your name, under Complete Your Profile. Quora is lighter on profile details than many websites. Most of your profile will be filled with your personal feed, so people who visit your profile can easily view the questions and answers you have written. But you’ll want to have a few things ready when you go to fill out the rest of your profile:

  • A catchy tagline that relates to your field of expertise
  • A recognizable avatar image; If you have other social media accounts, use the same avatar on all of them
  • A short About Me description

The tagline goes in the Brief Bio section of the profile, and will show up next to your name every time you post a question, answer, or blog on Quora.

The avatar image will be your only picture on Quora, so make sure it is something that ties in with your main website and other social media.

The About Me description goes at the bottom when you fill in your profile, but is the first thing people see when they visit your profile page. Here is where you include links to your main website and information on the kind of work you do. Quora does not have any place to include contact information in your profile, so it’s a good idea to include one or two ways people can contact you and your website right at the top of your description.

The profile page also asks questions about where you live, your work and your interests. The answers you put will be used to connect you with more topics of interest, so if you aren’t interested in following questions related to your hometown, leave location blank. Experience is one section want to spend some time on. This is where you can put in absolutely anything of interest to you, and Quora will suggest related topics for you to follow.

You are on Quora to promote yourself and your work, so take the time to seek out every possible related topic. Get involved in broad topics and detailed subtopics. Don’t get too focused though. You never know where you will make a contact, and people like having a personal connection. Pick at least a few topics that aren’t business related, but are things you are interested or passionate about. You never know when the folks following you because they like what you have to say about sports or fashion will need a professional contact in your field.

When you are satisfied with your profile and have chosen all the topics you want to follow for now, head back to your homepage. At the bottom of the right hand column, click on the links to connect your social media to Quora. Your answers and questions on Quora can then be shared on those social media sites. You can choose to have them shared automatically or you can only share specific activity. It’s up to you.

Adjusting Account Settings

If you would like, you can go up to the top right corner of your home page and click on your name. Then choose Account Settings from the drop down menu. Here you can connect your blog to your Quora account, so your blog posts get posted to Quora. You can also adjust your email settings, so you only get emails from Quora when you want.

Finally you can adjust your Ask to Answer settings. Ask to Answer is a way that people can ask experts in a topic to answer questions the expert might not be aware of. We’ll be taking a closer look at Ask to Answer later.

Once you are satisfied with your settings, you are done setting up your account. Now it’s time to get involved.

Asking and Answering Questions

The entire point of this site is sharing knowledge by asking and answering questions.

For someone interested in promotion and making connections, answering questions is more of a focus than asking them, but asking questions can still sometimes be useful.

Asking Questions

Asking questions can serve several purposes on Quora. It can help you connect with other professionals and experts in related fields, it can help you gather information for your work and projects, it can help you learn more about running and promoting your work, and it can give you insights into more advanced areas of your field. While Quora can be a great way to promote yourself and your business, don’t ignore the potential value of Quora as a tool to learn and expand your areas of knowledge.

It’s also important to remember that promoting yourself is not a zero-sum game. By asking questions and giving other experts a chance to show their knowledge, you are still making connections. If you ask intelligent and interesting questions, people will follow you to see what new questions you come up with and what answers you find. Every connection is a possible conversion. Every relationship has value.

When you write a question, you will be asked the question you want to be answered, what topics the question goes in, and any comments or details you wish to share about the question. Be aware: anyone can add topics or comments to a question. The more topics you add, the more widely your question will be seen, but keep the topics you add relevant to the question.

The more details you add in the comments the more relevant the answers you get will be, but don’t go into “wall of text” detail unless it is really necessary.

You can also share your question on social media to get a wider audience.

Answering Questions

There are several ways you can find questions to answer. You can type in the topic of the kinds of questions you’d like to answer in the search box, you can click on Unanswered Questions at the top of the right column, you can find an interesting question in your feed and click on in it to add your own answer, or at the very top of the page you can click on Write and then choose Answer Questions from the drop down menu.

Each of these options will bring you to different questions you can choose to answer.

Don’t be afraid to explore Quora’s site to see how it works in more detail. Answering unanswered questions can be a good way to get noticed, because your answer will be right at the top when anyone checks the question. On the other hand, if you answer a question that already has several answers, people who have already answered a question get notified when you add a new answer, and may come check out what you have to say.

When you answer a question, be as thorough as you can. Read over other answers that have already been given. If someone has already said what you would say, Upvote their answer and add a supporting comment. Make sure to use proper spelling and grammar and avoid industry related-jargon (unless it is clear from the question that the asker understands the jargon).

You can include links in your answers and comments. If you have something on your blog or website that is relevant to the question, definitely link to it! (If you don’t already have some good content on a blog or website, now is the time to start adding it). Don’t put links in that aren’t relevant, and don’t only link to your own site. Remember, Quora is not going to get you direct conversions, and any purely promotional answers will be deleted or marked as spam.

Your purpose in answering has to be first to help people, and only second to promote yourself.

You will find a broad range of detail in answers; from 10,000 word incredibly detailed responses with pictures and videos embedded to a vague sentence or two. Steer between these two extremes. If you have to err, err on the side of providing too much detail rather than too little. Remember, the idea here is to brand yourself as the expert in your field. Experts provide detailed, helpful answers. Amateurs provide short, vague answers.

If your full answer to a question would turn into a book-length response, you can insert links, videos, and images to explain yourself as well. For example, if you were giving instructions on how to change an oil filter, I would recommend inserting images of each step along the way to help readers follow along. You could also simply insert a video of yourself changing an oil filter and explaining the process as you do it.

As you write an answer, ask yourself:

  • Is my answer responding to the question?
  • Is my answer providing new and helpful information for the asker?”

If you can’t say “Yes” to both those questions, move on.

Remember, your goal is to provide value and help people. If you can’t do that by answering a question, you’re better off not answering at all.

Once your answer is posted, people can comment on it and edit it. You will receive notifications for both of these things.

When someone comments on your answer, they may be asking for clarification, they may be disagreeing with you, or they may be supporting you. In general, it is a good idea to respond to comments. Be polite and clear in your responses. Comments are a great way to have a conversation with people, so don’t be afraid to engage the folks who comment—just do so in a professional manner.

Editing Answers

Much of the time, when someone suggests an edit on an answer, it will be grammar related, like someone who found a few out of place apostrophes. No one can edit your answer directly, all they can do is suggest edits to you. You will get a notice, and a chance to compare your original answer with the suggested edits. If you want to approve the edits, your answer will be updated. If you don’t want to approve the edits, your answer will stay unchanged.

You can also edit your answer yourself at any time. If you learn more information that would be relevant, if a link you included gets broken, or if there is one point where you realize a lot of people need clarification, you can change your answer as needed. If you change your answer too much, then it won’t fit with the comments and may confuse the people who read it later, so try to keep new changes from altering the basic ideas of the answer—but if you need to totally re-write your answer for accuracy or clarity do it.

Asking and answering questions are your primary means of connecting with people on Quora. People who like your questions or answers will follow you, click on links you include, and look for other things you have to say. By replying to comments you can start a conversation and develop relationships, and that is the most powerful part of the site.

Combining Quora and Other Social Media Channels

Combining social media is always a great way to improve the reach and effectiveness of your activity.

However, Quora has some weaknesses when it comes to integrating with Facebook, Twitter, Instagram, and other social media platforms. To get the most benefit from combining Quora and social media, you need to put some thought and preparation into how, when and more importantly where you share.

Integrating Quora with Social Media Accounts

Quora makes it easy to connect your Quora account to some social media outlets. Specifically, they have built in options for connecting Facebook, Twitter, and LinkedIN accounts with Quora.

You can set Quora to automatically share your activity with your connected social media or to only share when you specifically want to. In general, it is better to not use automatic sharing.

First, because you don’t want to spam your followers on other media with everything you do on Quora.

Second, because sometimes there may be answers that you don’t want to share—maybe you decide to answer a question on a personal topic that you don’t want shared LinkedIn account or perhaps you have decided to comment on something anonymously.

Finally, social media is most effective if you are selective in your sharing. Having the same links come up on your Facebook, Twitter, and LinkedIn all the time can annoy your followers, instead you want to target what you share to a specific audience.

How to Promote Your Quora Answers

When choosing what to share where, make sure to ask yourself three questions:

  • Is this answer relevant to this network? (What is relevant to your business associates on LinkedIN will be different from what is relevant to friends or fans on Facebook.)
  • Will this post grab the attention of people on this network?
  • How much have I shared with this network today?

By answering these questions, you can avoid accidentally spamming your social media networks with uninteresting, irrelevant information, or just oversharing.

Social media and Quora are both tools. Used together they can be very effective.

Just go in with your eyes open and always, always, always make sure what you are sharing will benefit your network.

Interacting with Other Users

If you are using Quora to promote yourself or your business, then interacting with other users is a critical part of your Quora experience. These interactions can be brief or ongoing. The most important thing is to make them repeat. The more often someone sees your name, the more likely they are to remember you. The more often they see you have something interesting or relevant to say, the more likely they are to seek you out when they need information or assistance.

There are several ways of interacting with people on Quora. In general, they can be divided into proactive interactions and reactive interactions.

Proactive interactions include commenting on someone else’s answer. Reactive interactions include responding when someone else comments on an answer of yours.

Proactive Interactions

Proactive interactions are a powerful way to get attention. By seeking out other users and initiating contact, you are creating the interaction and telling them that they have something to say that you find interesting or valuable. Everyone likes to hear that.

There are several ways to interact proactively with other Quora members. The easiest way to do this is to comment on the answers that other people leave. Other options are: following someone, sending a message, and asking someone to answer a question.

When you comment on someone else’s answer, you are starting a discussion with that person. The discussion may take any number of turns depending on how you and the other person approach it. If you disagree with someone, and express that disagreement in a constructive way, you can start a good dialogue, and the other person might find your viewpoint interesting enough to follow your activity. On the other hand, a comment that expresses agreement without providing anything of substance is likely to be skimmed.

At best you might get a quick reply, “Thank you for your support.” And that is the end of the interaction.

Now, the point is not that it is better to disagree than to agree. The point is that constructive comments are more likely to lead to valuable interaction. When you leave a comment, try to make it something that creates an opening for further discussion, or that adds further information to the answer already given.

Following Quora Users

Following someone is a passive form of proactive interaction. Sometimes the people you follow will follow you back, but don’t follow someone expecting that. Instead, look at following someone as a gateway to more opportunities to interact with them.

When you follow someone, their activities become part of your feed. So anytime they ask a question, answer a question, put up a blog post or vote on someone else’s activity, you will see it. And each time they appear in your feed, it provides an opportunity to interact with them. You can answer their questions, comment on their answers and read their blog posts.

Sending a message is one of the underutilized methods of interaction on Quora. It is hard to predict how someone will react to an unsolicited message. That said, if you and another Quora user have been interacting frequently, commenting on each other’s answers, asking and answering questions, etc., then it would definitely be appropriate to send them a message if you find something that you think they might be interested in or have a question you want to ask privately.

Reactive Interactions

Reactive interactions are the times when someone else initiates something and you respond. If someone asks a question and you answer, you are reacting. Same if someone comments on your answer and you reply. Reactive interaction leaves the initiative in the other person’s hands—but is also tells them that you were listening to what they said and thought it was worth responding too.

Answering a question is the most common form of reactive interaction—after all, if people didn’t answer questions, there wouldn’t be a Quora!

By frequently answering questions in topics you are knowledgeable about, you can become a recognized voice on that topic. This can lead people to seek you out, send you Ask to Answer requests, or follow you. If they come across you in other areas of the web, they will be more likely to follow you or send a friend request, because they already know you have something to say that they want to hear.

Replying to comments is not as powerful as answering questions, but it is more personal. You are having direct interaction with the person who commented. This makes it more likely that person will remember you, interact with you in the future and choose to follow you on Quora. By replying to comments that they leave for you, you are saying that the time and effort they took is appreciated and their thoughts were worth responding too.

Following back is another form of reactive interaction. Someone chose to follow you, and you responded by following them. Overtime, you will probably interact with this person frequently as both of you respond to the activity of the other that comes up in your feeds.

Finally, you can respond to Ask to Answer requests. Simply answering the question is a very indirect form of interaction—the person who asked you may have simply chosen your name from the list Quora provides and may not know anything about you. However, you can make this a more personal interaction by sending them a message, “Thanks for asking me to answer X question. It’s an interesting topic that I enjoy writing about.”

Making effective use of Quora requires being both proactive and reactive in your interactions. It means seeking out people to build connections with, and responding to the people who seek you out. Interacting is how people learn to recognize your name and expertise. So for successful promotion, make sure that interacting with people is a large part of your Quora experience.

Your Quora Blog

quora blog image

Blogging is a powerful social media tool, and Quora recognizes that. If you don’t already have a blog, don’t worry. Quora provides you with one.

Unlike a regular blog, your Quora blog is only accessible to other Quora users. However, that doesn’t make it any less valuable within the Quora community. And if you have linked your Quora account to other social media, you can share your Quora blog with those networks as well.

The Quora blog is the “next step” in building your Quora network and reputation. While your answers and questions will show up in the feed of anyone who is following the topic, your blog posts show up in the feed of the people who have chosen to follow you.

Your goal here is to make the blog valuable to these followers. To write about things that interest them, to share links to relevant websites and Quora questions and generally to provide value to them. When you provide value to your readers, they come back for more.

Everyone on Quora automatically has a blog they can post to. The URL for this blog is www.quora.com/user-name/blogs. The title of the blog will start out as “User Name’s Posts” but the title can be edited at any time. You can add other people as authors to your blog, write a description of your blog, and set topics that the blog will be about.

You can also create additional Quora blogs by going to the Write tab at the very top of the screen and selecting Create Blog from the drop down menu. You’ll be taken to a form where you enter the blog name, a custom URL, the topics your blog will cover and a brief description of your blog. Some of these can be edited later, but the URL can’t.

Once your blog is created, you can add blog posts by going to the Write tab again and selecting Write Post from the drop down menu.

Creating a second Quora blog can be valuable if you have multiple business, want to write about widely divergent topics, or just enjoy keeping your personal and professional personas separate.

Your Quora blog settings allow you to change the blog from Public to Private to Secret. Secret blogs can only be viewed by blog members. Public blogs can be viewed by anyone. Private blogs will show up in other members’ feeds, but the full posts can only be seen by peoplethe blog owner approves. Which is the best option will vary from person to person, but in general if your goal is promoting yourself, keeping your blog public is usually a good idea.

Your blog should be updated regularly. It doesn’t matter what schedule you update on, just try to find a schedule you can stick to. The more content you put up, the more chances you have for someone to find your blog, and you.

By working with other Quora users, you can create joint blogs. Inviting other people in your field to create a blog with you will enable you to have a blog that is constantly updated with new content, without putting too much of your time into maintaining the blog.

Leveraging Quora to Promote Your Work

The important thing to remember is that ultimately Quora is a networking tool—it is not going to get you any immediate returns, but over time it can help you bring in new contacts and new customers.

The basic rule of online promotion is conversion. You want to convert social media followers into website views, website views into direct contacts or leads, and leads into sales or clients. From Quora, then, your goal is to bring people to your website. With a strong website, those visitors can in time be converted to customers or clients.

The first step of conversion on Quora is grabbing people’s attention. This is where answering questions and commenting on other people’s answers is crucial. In some of these answers and comments, you can include a link to your website. More often, your goal is to get people who read your answers or comments to choose to follow you. The key for this stage is to be interesting and active. The more often people see your name and think, “Hey, this person has some neat things to say!” the more likely they are to follow you.

Getting followers is the first step in converting fellow Quora users to customers. Because of the importance of answering questions and being active on the site, focusing your answers in topics related to your business can be powerful. You want Quora to be promoting you as someone to Ask to Answer.

You want to have lots of Upvotes on your answers to bring you up on the Top Stories feed. You want to develop a reputation as someone who knows what they are talking about. Don’t forget to promote your best answers and interact with people in other ways!

Once you have followers, you want to bring them to your website. You have several ways to do this: through links in your answers and comments, through your profile page, and through your blog.

Create Great Content

Build up the content on your website so it is relevant and interesting for readers.

Develop articles or an FAQ list you can link to when people ask something related to your field.

Make your website an information gold mine.

This gives you lots of legitimate options for putting links in your answers and comments.

Remember: only include a link on Quora if it is relevant to the question and will provide value to the reader. “For more information, go here” links are good. “By the way, check out my website” links are not.

Your profile is the place to put “By the way, check out my website!” Include a link to your website in your description, with a bit of information about what is on the website and why people should check it out. If people start to follow you because they like your answers, and your profile says they can find more of the same on your website, they are more likely to check your website out.

Your blog is your power hitter. It is the one part of Quora that you can really personalize and make about you and about promoting yourself. Your followers will see blog posts in your feed. If your blog posts are interesting, they will read them and start looking for them.

End every blog post with a call to action, like:

  • If you want to learn more about DIY plumbing, read my blog post on DIY plumbing tips.
  • If you have termites, you might also like this YouTube video I created that shows you how to build your own termite bait trap.
  • Website design is a constantly changing field, so if you have questions on how to update your website, just let me know.

Don’t make every call to action lead to your website—some can lead to informational websites, online petitions, or other relevant sites. But if people get in the habit of answering your calls to action, they are more likely to respond when you call to action leads them to your website.

Combining Social Media and Quora for Business Promotion

combining social media and quora image

We talked earlier about how Quora and social media can combine to support each other and build your various networks. Now let’s look specifically at using that combination to leverage business.

LinkedIn

If you are largely in a business-to-business field, then LinkedIN is one of the more powerful social media sites available to you. By sharing answers and blog posts from Quora on your LinkedIN activity, you can demonstrate your knowledge and experience to people who are interested in learning more about you and your business.

This can build your reputation on LinkedIN and increase your chance of getting new connections and new business opportunities. Make sure the answers and blog posts you share are those that provide value to your LinkedIN network. You want your connections to see you are a source of possible solutions. By promoting the ways you have provided solutions to others (your Quora answers) and sharing your knowledge (your blog posts) in relevant topics you can show your LinkedIN connections how your services can benefit them.

Facebook

Facebook is your go-to site for direct-to-consumer business. Your goals here are the same as on LinkedIN—use Quora answers and blog posts to showcase your knowledge and how you can provide solutions for the people reading your Facebook feed.

That said, Facebook is largely an entertainment site. Where with LinkedIN your focus should be on providing valuable information and demonstrating experience, on Facebook you want to be entertaining. Answers which include amusing anecdotes from your work, stories of your education and the occasional “How to do this interesting thing” post, will go over well and get shared widely. Long rambling posts, not so much.

On Facebook, you don’t want to be promoting yourself too directly. Instead, you want to people to remember you. “I need to talk to someone about building a website. Hey, didn’t Janet share that story from a web designer on Facebook yesterday? He sounded like someone I could work with.”

Whatever your social media of choice, remember your goal is to bring readers to you. Make sure that your posts and profile contain either easily recognizable contact information or obvious links to your website.

Always remember to be professional and polite. This doesn’t mean you need to be formal—a relaxed and approachable person often has an easier time making connections. Don’t be afraid to be friendly or to share personal stories and experiences. Just remember when you share them that you want what you share to reflect well on you and your business. Sometimes that means being able to laugh at yourself and your business’ growing pains.

Other times, that means being able to stay polite and courteous while dealing with a troll.

Making Quora Work for Your Business

Quora is a relatively new platform, and is still growing and adapting. As you explore marketing your business on Quora, keep your eyes open for changes that may create new opportunities or alter existing practices.

Experiment to find the ratio of answers, comments, and blog posting that works for you. Play around with social media and how best to integrate your current social media plan with your Quora activity.

The possibilities may not be endless, but they are immense.

Aside from using Quora as a site to promote yourself and your business, don’t overlook it’s value as an information resource. By watching the questions being asked in your field, you may be able to catch early trends and position yourself to take advantage of them.

You can learn about other areas of your work outside your own specialties. You can connect with other people in your field and learn about their strategies and best practices. Explore, learn, answer, interact… and never stop questioning.

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Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.