Jon Nastor has always been an entrepreneur. He went to high school in a small town in Canada. He played drums in a punk rock band during his high school years and he took it upon himself to organize shows so that his band could play them.
When other punk rock bands were touring the area Jon would rent a hall and by refreshments to sell for extra money.
Rather than complain that his men had no gigs to play, Jon took matters into his own hands. This began a pattern that he’s followed his whole life.
1. Jon has a problem.
2. Jon figures out the solution to this problem.
3. Jon sells his solution to other people who have the problem he had.
In this podcast we took a deep dive into what an entrepreneur is, entrepreneurship development, and why it’s important to know your audience as individuals and friends.
What is an Entrepreneur?
An entrepreneur is a problem solver
who sells their solution to market of people who have the same problem.
Most entrepreneurs begin like Jon. They have a problem or recognize a problem for from their own life. They figure out the solution to the problem. Then they sell the solution they found to other people have that problem. If you want to be an entrepreneur the final step is the most important.
You have to sell your solution to a group of people who have that problem.
Entrepreneur Development: The Keys to Success
- Remember success is a journey. Take it one step at a time.
- Figure out how you’re going to sell your product before you create it.
- You want an audience for what you’re going to create.
- Look at markets that already exist. Identify the gaps in those markets. What questions aren’t being answered? What needs aren’t being met? Create something to fill the gap.
- Don’t be a copy. Come at the problem from your own angle.
- If you try to exactly copy someone else’s solution you will be directly competing for their audience that they’ve already established relationship with.
- As you begin building your brand focus on your audience. Get their feedback and adjust to serve them better.
hacktheentrepreneur.com: A Case Study
Jon started his Hack the Entrepreneur podcast for himself. He wanted to interview 30 entrepreneurs to help him grow in personally and professionally. He started the podcast because there was a gap in the market. He didn’t see podcasts dealing with the entrepreneur mindset, so he decided to create one for himself.
When he started the podcast he hated podcasting. He did it in order to interview those 30 entrepreneurs. As his audience grew his focus shifted to serving that audience to the best of his ability.
The first version of art for his podcast was a simple yellow graphic. He had a yellow graphic design on fiverr.com because he saw that there were no entrepreneur podcast shows with yellow graphic on iTunes. It differentiated his show visually from other shows in the iTunes marketplace. It filled a “visual gap. ” Look for gaps whenever possible.
Know Your Audience and Give Them What They Want
Jon wrote his book, Hack the Entrepreneur: How to Stop Procrastinating, Build a Business, and Do Work That Matters because his audience literally demanded it. The five parts of his book:
1. Being wrong
Come directly from the five categories he organizes his podcast into. He chose his organizational structure because members of his audience asked specifically for him to do it that way.
It’s important to know your audience as well as you know your circle of close friends. This is the only way to be the best at serving them. There are several different ways to learn about your audience individually and as a whole.
- Direct e-mail: give your audience a personal e-mail address where they can e-mail you with any questions they might have. Answer all those e-mails personally. This takes time, but it will give you invaluable insight into your audience as people. The more one-on-one conversation you can have with your customers the better your business will do.
- Surveys: you can send out surveys to your audience with specific questions to help guide you into giving them what they want.
- It’s important to have a true conversation with your audience. Talk and then listen to what they have to say.
- Most importantly: love who you’re creating content for. When you love your audience you create the best content you possibly can and at the same time enjoy your work.
Links and Resources Mentioned in the Interview
Hack the Entrepreneur: How to Stop Procrastinating, Build a Business, and Do Work That Matters — Jon’s book based on his popular podcast.
Everyone Loves You When You’re Dead: Journeys into Fame and Madness by Neil Strauss — a fascinating series of interviews with famous musicians.
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Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.