How To Build Your Email List Using YouTube

How To Build Your Email List Using YouTube

By now, we all know that we need an email list in order to stay in touch with our audience, promote books and products, drive conversion and upsells, and just generally develop a solid platform for everything we do as author-entrepreneurs. But how the heck do you...
How to Market Your Book with Book Trailers

How to Market Your Book with Book Trailers

If Hollywood movies are always preceded by a promotional trailer to draw audiences in, why shouldn’t your book be, too? Think of any movie that you’ve been looking forward to seeing in theaters lately. Chances are, you probably saw the trailer for it on YouTube, while...
How to Install Facebook Pixel on a WordPress Website

How to Install Facebook Pixel on a WordPress Website

How can you tell if your Facebook ad is generating substantial traffic for your site and helping you boost your conversion? How do you know if it’s worth your investment? Tracking the success of your Facebook ad is pretty simple with the use of the Facebook pixel. The...
The Two Most Powerful Marketing Strategies

The Two Most Powerful Marketing Strategies

Creating a product you’re proud of, whether it’s a widget or a book, is only the first step in developing a successful career. As an author, you’re also building a business around yourself, and that means taking all the steps necessary to build a successful...