From book review blogs to Bookstagram and Twitter, book lovers seem to be taking over the social world (revenge for the introverts at last!)
But the digital domination doesn’t stop there—BookTube is a thing, and it’s helped millions of bookworms connect, share their views on the latest reads, and inspire others to pick up a book more often.
What Is BookTube?
Joining the ranks of beauty vloggers (that’s video loggers, in case you didn’t know) and tech fanatics are BookTubers, a community of book lovers who review, recommend, or just plain gush about books and everything book-related.
And within this subset, there are dozens more. Seriously—with so many BookTubers out there, you’re sure to find something that speaks to the unique bookworm in you, from hilarious 50 Shades reviews to Thug Notes, a channel that analyzes classics from literature in gangsta-speak.
Here’s a line from their To Kill a Mockingbird recap: “Only a jive ass fool would botha cappin a mockingbird, cuz all dem fools do is drop next level beats for yo enjoyment.” You can check out the full episode below.
Just to give you an idea of the diversity within the BookTuber community, here’s a list of some popular topics and niche subjects covered by book vloggers:
- Book reviews (positive, negative, and often hilarious)
- Animated shorts
- Modern adaptations of Jane Austen novels
- Lit guides/explanations for school
- Animated illustrations of C.S. Lewis novels
- Social justice literature
- Live reading marathons
- Book cover Facetunes
- Writing tips and advice
- Author interviews
- Book marketing/publishing advice
- Kids discussing classic literature
- Couples reading together
- Industry news and opinions…
…and pretty much anything else you can think of related to the sphere of books. Basically, if you have a phone or camera that records videos, you can contribute to the conversation via BookTube.
The Power of YouTube
You’d be very wrong to write off BookTube as just mere chatter. In fact, “book influencers” and social media outlets are starting to shape practically every phase of book production.
For example, when choosing cover designs, publishers now must consider how a cover will look on Instagram, or whether or not a glossy cover will be hard to film.
So while bookstagrammers and BookTubers encourage the publishing industry to constantly innovate and stay on top of their game (which ensures a healthy level of competition and quality products), they also provide readers with new platforms to connect and discover amazing new books.
Who Is the Biggest BookTuber?
At the moment, Christine Riccio (polandbananasBOOKS) is the booktuber with the most subscribers (374,742). Christine produces a wide variety of book-based videos including book talks, reviews, sketches, comedy videos, book-related discussions, and more.
Christine is also one third of Booksplosion, which is a monthly virtual book club on Tumblr.
8 BookTube Channels to Watch
Below are 8 more popular BookTubers who cover a variety of content and niche topics.
For true book lovers and lit nerds, this channel shares brief interviews with popular and up and coming authors. They also feature cover reveals and book trailers.
This channel features doodles of selected essays by C.S. Lewis with the aim of making them easier to understand.
Diana Evans hosts this channel and leads thoughtful discussions, mostly on books by diverse authors, such as Judith Guest’s Ordinary People.
This channel features book recommendations from popular authors, such as Amber Tamblyn and Taffy Brodesser-Akner, including 6 picks that revolve around a monthly theme. The channel also features a 20-minute book club discussion.
Simon Savidge shares his takes on “books, stationery, cats, and cacti,” and features cameos by authors, other BookTubers, and his “mum.”
Brothers, vloggers, and authors Hank and John Green teach a “crash course” on a variety of topics, including fun, classroom-ready lessons on Pride and Prejudice, The Great Gatsby, and more.
7. Snazzy Reads
Snazzy Reads features reviews and recommendations from a 10-year-old dapper dude with “sweet glasses and even sweeter (and maybe nerdier) taste in reads.”
HarperCollins’s Epic Reads is your stop for all things YA and teen books. Every Monday, they post new “Book Nerd Problems” videos, a new episode of “Now Quoting” every Friday, and more.
TCK on YouTube
TCK Publishing is also on YouTube! Be sure to check out our channel and subscribe for helpful videos on books, writing, author interviews, and more.
We also discuss motivation and success tips, and more career advice aimed at writers, book-lovers, and entrepreneurs.
Would you start a booktube channel? Share your thoughts in the comments below!