Creating a Career Chip Bell header

Chip R. Bell is the bestselling author and co-author of more than 20 books. In 2015, Global Gurus ranked him the #1 keynote speaker in the world on customer service for the second year in a row.

Chip was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne. He has appeared live on CNBC, CNN, ABC, Fox Business Network, Bloomberg TV, NPR, and just about every other major network.

Chip began his career while still working for a major corporation. He read somewhere that any time you start a new business you starve for the first two years. That didn’t appeal to him. Chip chose to plan for two years before striking out on his own, so that when he became his own boss, he would have clients and contacts to call on from day one.

He made contacts at conferences and by doing a lot of free speeches for people.

We had a very interesting conversation that covered everything from how to start your own speaking business, to how to write books, to customer service and how to give your customer a unique experience.

Here are some of the topics we covered:

How to Be Successful As a Speaker, Consultant, and Author

  • The importance of conferences, writing, and free speeches when building a speaking business.
  • Why to target industry specific magazines.
  • How consulting, speaking/traing, and writing work together and support each other as the foundation of Chip’s business model.
  • How writing a book gives you more authority than writing articles for magazines.
  • When speaking for an organization find out if there’s a special industry specific magazine that you could write an article for.
  • After you speak to the audience. Make connections.
  • Make friends with speakers who speak on your topic. These people can recommend you as a speaker, and you can also post on each other’s blogs increasing the size of your potential audience.

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Authorship And Writing Your Book

  • How writing a book gives you more authority than writing articles for magazines.
  • If possible, breakup your book into articles or chapters. Write smaller chunks and link them together into a larger whole.
  • A good way to start writing your book: write 10 articles on the same theme and see if you can link them together.

Pursuing Your Passion

  • Focus on making a difference in something you truly care about.
  • When you pursue your passion working doesn’t feel like a chore.
  • A good question to ask yourself: “Would I do this for free?”
  • There is no such thing as work/life balance. Work is part of your life.
  • When you’re doing something you have a passion for you don’t watch the clock. You have energy and enthusiasm that carries you forward.
  • When you love what you do you don’t work a day in your life.

Customer Service

  • How small businesses have a huge advantage over large corporations.
  • How you personalize and customize service as a small business.
  • Small businesses can do market research faster and more accurately than large corporations. They can also implement changes in their business faster than large corporations can.
  • How to create a level of service that people want to tell other people about.
  • The difference between good service and unique service.
  • Examples of how to create unique service.
  • The power of the little things.
  • The difference between “value-added,” and “value unique.”
  • The importance of differentiating yourself from your competition.
  • Look for ways to give your customers “monogram service.”
  • “Word of Mouse” vs. “Word of Mouth.”
  • Think about the experience you are creating for the customer through all the senses.
  • The secret of Cracker Jack success.
  • What is your “free prize inside?”
  • How to make customer emails value unique.
  • Make sure whatever you’re doing to be unique fits with your brand.

Marketing on the Web

  • Having an interactive web presence.
  • Designing a website with a particular look and feel that fits your brand.
  • The power of using guest posts on blogs to promote your book.
  • When writing for blogs, look for ways to write posts around themes and holidays.
  • Articles and blog posts written about holidays and special events are more likely to get picked up by traditional media.

Links and Resources Mentioned in the Interview

Weaving Influence — Chip’s publicity team. They offer a complete suite of services for marketing books.

chipbell.com — Chip’s website

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