If you’re a new author or don’t have a huge platform or fan base yet, it’s going to be pretty hard to get your book to rank in one of the top 100 most competitive Kindle categories.

So today, we’re going to share our list of the top 100 least competitive Kindle Bestseller categories.

Bestsellers on Kindle

Remember that only the Top 100 books in each category get featured in that category. That means if your book is ranked #101, you get absolutely no exposure from being in that category. So you need to pick categories that you can actually rank your book on. These least competitive categories are so uncompetitive that you could literally sell one or two books and get ranked as one of the top #100 books in any of these categories.

The less you’re currently selling, the lower your sales rank will be on Amazon and the less competitive categories you should choose. As you gain more sales momentum and better sales ranking, you can switch your categories to more competitive ones which will send you more traffic and sales.

Here’s a list of the Top #100 least competitive categories on Amazon Kindle.

But first, a little breakdown of how the table works.

Kindle Store Category (Bestseller List)

The #1 least competitive category on Amazon Nonfiction -> Science -> Experiments, Instruments & Measurement -> Microscopes & Microsocopy. On the Kindle store, this list actually displays like this:

Kindle Store > Kindle eBooks > Nonfiction > Science > Experiments, Instruments & Measurement > Microscopes & Microsocopy

To make the list easier for you to read and understand, we removed the “Kindle eBooks -> ” text string from the data in the table.

Just know that all these bestseller lists are for the Kindle store, NOT the “Books” category on Amazon (which includes paperbacks, hardcovers, ebooks and audiobook sales). This list here is purely for Kindle ebooks and Kindle sales.

Kindle Category Rankings

We tracked rankings for 3 different books in each category: The #1 book which is selling the most, the #50 book in the middle, and the #100 book which just barely made the list. We ranked the lists based on 1) how hard they are to rank for and 2) on how well the average book is selling on the list.

For example, at the time we collected this data, the #100 book in Microscopes & Microsocopy list was ranked at #2,322,889 in the Kindle store. That means that if you wanted your ebook to appear on that list, you had to have a rank of #2,322,889 or better to make the #100 spot. Just one ebook sale in the last 30 days would do it!

Kindle Category#1#50#100
Nonfiction -> Science -> Experiments, Instruments & Measurement -> Microscopes & Microsocopy16052416183742322889
Nonfiction -> Business & Money -> Taxation -> Corporate267949802782322457
Business & Money -> Taxation -> Corporate326539751162321638
Science -> Experiments, Instruments & Measurement -> Microscopes & Microsocopy16062216011712319765
Professional & Technical -> Engineering -> Civil -> Hydrology4663318221432319646
Nonfiction -> Professional & Technical -> Engineering -> Civil -> Hydrology4142218218722319314
Nonfiction -> Science -> Experiments, Instruments & Measurement -> Weights & Measures20960518615452318910
Science -> Experiments, Instruments & Measurement -> Weights & Measures29495218584132315784
Nonfiction -> Crafts, Hobbies & Home -> How-to & Home Improvements -> Masonry8465111579062315432
Crafts, Hobbies & Home -> How-to & Home Improvements -> Masonry9323911576602315165
Nonfiction -> Science -> Medical eBooks -> Specialties -> Surgery -> Colon & Rectal15753215445292303959
Science -> Medical eBooks -> Specialties -> Surgery -> Colon & Rectal6621815234852300820
Professional & Technical -> Medical eBooks -> Specialties -> Surgery -> Colon & Rectal6001315225482300648
Nonfiction -> Professional & Technical -> Medical eBooks -> Specialties -> Surgery -> Colon & Rectal5213215221982300400
Nonfiction -> Children's Nonfiction -> People & Places -> Biographies -> Religious515248008762296009
Children's eBooks -> Biographies -> Religious413037971422295183
Foreign Languages -> Spanish -> GuÌ_as de Estudio y RevisiÌ_n6657611588832290251
Literature & Fiction -> Poetry -> American -> Native American10623416211562267832
Literature & Fiction -> United States -> American -> Native American10623416211562267832
Nonfiction -> Science -> Medical eBooks -> Specialties -> Surgery -> Oral & Maxillofacial21971414949042263095
Professional & Technical -> Transportation -> Ships -> Pictorial5292917169682260197
Science -> Medical eBooks -> Specialties -> Surgery -> Oral & Maxillofacial9262314913032259898
Nonfiction -> Professional & Technical -> Transportation -> Ships -> Pictorial5624917162802259763
Professional & Technical -> Medical eBooks -> Specialties -> Surgery -> Oral & Maxillofacial8157314903462259721
Nonfiction -> Professional & Technical -> Medical eBooks -> Specialties -> Surgery -> Oral & Maxillofacial17653014899902259467
Teen & Young Adult -> Education & Reference -> Language Arts8825812143432240335
Foreign Languages -> Japanese -> Fantasy, Horror & Science Fiction44646219486512221268
Children's eBooks -> Literature & Fiction -> Historical Fiction -> Canada4140114801262215234
Nonfiction -> Crafts, Hobbies & Home -> Antiques & Collectibles -> Popular Culture1034779463712213015
Nonfiction -> Crafts, Hobbies & Home -> Crafts & Hobbies -> Glass & Glassware1188748556752211390
Crafts, Hobbies & Home -> Crafts & Hobbies -> Glass & Glassware919448501282210835
Nonfiction -> Arts & Photography -> Art -> Art History -> Regional -> African4900816423482207107
Arts & Photography -> Art -> Art History -> Regional -> African6697216412662206131
Crafts, Hobbies & Home -> Antiques & Collectibles -> Popular Culture642359200122202178
Professional & Technical -> Law -> Procedures & Litigation -> Alternative Dispute Resolution18391811982512193504
Nonfiction -> Professional & Technical -> Law -> Procedures & Litigation -> Alternative Dispute Resolution16216611978312193229
Science -> Medical eBooks -> Internal Medicine -> Infectious Disease -> Parasitology15024216262942193215
Professional & Technical -> Medical eBooks -> Internal Medicine -> Infectious Disease -> Parasitology13083916260292193027
Foreign Languages -> Japanese -> Crime, Thriller & Mystery22333117641232191503
Professional & Technical -> Engineering -> Electrical & Electronics -> Optics -> Optoelectronics3993815062332188133
Nonfiction -> Professional & Technical -> Engineering -> Electrical & Electronics -> Optics -> Optoelectronics3324215058282187745
Children's eBooks -> Growing Up & Facts of Life -> Difficult Discussions -> Abuse422718815082185850
Nonfiction -> Professional & Technical -> Medical eBooks -> Internal Medicine -> Infectious Disease -> Parasitology10924816011422183970
Nonfiction -> Science -> Medical eBooks -> Internal Medicine -> Infectious Disease -> Parasitology7942516022712183842
Professional & Technical -> Law -> Specialties -> Maritime015949052175678
Nonfiction -> Professional & Technical -> Law -> Specialties -> Maritime015946222175400
Crafts, Hobbies & Home -> Antiques & Collectibles -> Precious Metals7546210974592174164
Nonfiction -> Science -> Chemistry -> Crystallography23823916962122173451
Science -> Chemistry -> Crystallography17536316901302169964
Foreign Languages -> Portuguese -> Comics & Manga40389217919652167657
Children's eBooks -> Literature & Fiction -> Historical Fiction -> Exploration & Discoveries344208619372165947
Nonfiction -> Crafts, Hobbies & Home -> Antiques & Collectibles -> Precious Metals6292010382022160597
Nonfiction -> Crafts, Hobbies & Home -> How-to & Home Improvements -> Power Tools6293014283092159446
Crafts, Hobbies & Home -> How-to & Home Improvements -> Power Tools5063514260152159061
Children's eBooks -> Animals -> Alligators & Crocodiles10533913229072154332
Religion & Spirituality -> Christian Books & Bibles -> Bibles -> International Children's5213612408562144148
Religion & Spirituality -> Bible & Other Sacred Texts -> Bible -> Christian -> Translations -> International Children's3358112375842140656
Religion & Spirituality -> Christianity -> Christian -> Translations -> International Children's3358112375842140656
Nonfiction -> Religion & Spirituality -> Bible & Other Sacred Texts -> Bible -> Christian -> Translations -> International Children's2570112368552140161
Nonfiction -> Religion & Spirituality -> Christianity -> Christian -> Translations -> International Children's2570112368552140161
Nonfiction -> Arts & Photography -> Art -> Art History -> Regional -> Native American20560511764202139584
Foreign Languages -> Portuguese -> Teen & Young Adult27003017383652134667
Arts & Photography -> Art -> Art History -> Regional -> Native American14416311751562128614
Children's eBooks -> Growing Up & Facts of Life -> Difficult Discussions -> Violence16808905742126904
Foreign Languages -> Japanese -> History32487118152512112532
Nonfiction -> Arts & Photography -> Art -> Art History -> Regional -> Caribbean & Latin American13496114692202111582
Nonfiction -> Arts & Photography -> Theater -> Circus175599972472111112
Arts & Photography -> Art -> Art History -> Regional -> Caribbean & Latin American10782314680192110409
Arts & Photography -> Theater -> Circus214749920112110184
Travel -> Food & Lodging -> Bed & Breakfast228068060442107118
Nonfiction -> Travel -> Food & Lodging -> Bed & Breakfast222218023172106343
Science -> Medical eBooks -> Dentistry -> Dental Hygiene9755913062372103525
Professional & Technical -> Medical eBooks -> Dentistry -> Dental Hygiene17682513079872103315
Nonfiction -> Crafts, Hobbies & Home -> Antiques & Collectibles -> Pottery & Ceramics17772313847862102892
Crafts, Hobbies & Home -> Antiques & Collectibles -> Pottery & Ceramics17113113949032102281
Nonfiction -> Arts & Photography -> Graphic Design -> Printmaking6248712816472099698
Arts & Photography -> Graphic Design -> Printmaking5378412803142098462
Foreign Languages -> German -> Study Aids & Revision Guides16120519999852076116
Foreign Languages -> Japanese -> Travel19386417678912072749
Professional & Technical -> Law -> Procedures & Litigation -> Court Rules7470713954092072075
Nonfiction -> Professional & Technical -> Law -> Procedures & Litigation -> Court Rules5969013951612071776
Nonfiction -> Professional & Technical -> Medical eBooks -> Dentistry -> Dental Hygiene11584613123032071052
Nonfiction -> Science -> Medical eBooks -> Dentistry -> Dental Hygiene10047813121142070938
Reference -> Foreign Language Study & Reference -> Language Instruction -> Serbo-Croatian12347612987252069726
Nonfiction -> Education & Reference -> Foreign Language Study & Reference -> Language Instruction -> Serbo-Croatian21340813115122069310
Education & Reference -> Foreign Language Study & Reference -> Language Instruction -> Serbo-Croatian19400913104792069146
Foreign Languages -> Japanese -> Religion16335116614342067115
Professional & Technical -> Law -> Administrative Law -> Urban, State & Local Government898912364092065763
Nonfiction -> Professional & Technical -> Law -> Administrative Law -> Urban, State & Local Government803612358682065335
Professional & Technical -> Law -> Business -> Construction16024514234142063923
Nonfiction -> Professional & Technical -> Law -> Business -> Construction12405214230052063494
Foreign Languages -> Japanese -> Computing, Internet & Digital Media018218992059052
Nonfiction -> Arts & Photography -> Art -> Art History -> Schools, Periods & Styles -> Medieval20307610385532058238
Arts & Photography -> Art -> Art History -> Schools, Periods & Styles -> Medieval14480010361572057165
Children's eBooks -> Literature & Fiction -> Historical Fiction -> Holocaust11267385502054244
Nonfiction -> Professional & Technical -> Medical eBooks -> Dentistry -> Dental Assisting14208712718172050736
Nonfiction -> Science -> Medical eBooks -> Dentistry -> Dental Assisting14885412721582050624
Science -> Medical eBooks -> Dentistry -> Dental Assisting11999612672262046961
Professional & Technical -> Medical eBooks -> Dentistry -> Dental Assisting10871312668682046743
Nonfiction -> Science -> Medical eBooks -> Allied Health Professions -> Respiratory Therapy421708191122045623

What You Can Learn from Amazon’s Bestseller Lists

One big thing you can learn from this list is that 97 out of 100 of the least competitive bestseller lists on Amazon are for nonfiction. The only fiction categories on this list are children’s ebooks. Children’s ebooks are a very tiny market compared to major fiction genres like romance, science fiction, fantasy, thriller, suspense, mystery, etc.

There are a few reasons why almost all of the least competitive bestseller lists on Kindle are predominantly nonfiction.

First, nonfiction is a much smaller market than fiction. That’s why most of the Top 100 most competitive categories on Amazon are fiction. AuthorEarnings.com has a great article with charts and data on the major fiction categories and relative market sizes for Kindle bestsellers.

Second, there are very few fiction bestseller lists compared to nonfiction. When you publish your ebook on Kindle using KDP (Kindle Direct Publishing), you’ll notice that when you select a category, you can choose fiction or nonfiction as a filter. The fiction filter provides a very small list of bestseller lists whereas the nonfiction filter provides thousands of options which can be overwhelming.

At Bestseller Ranking Pro, we keep an up-to-date list of every single bestseller list for Amazon Kindle ebooks and physical books. What we’ve found is that only 9.7% of the bestseller lists on Kindle are for fiction – the other 90.3% are nonfiction bestseller lists (categories). That’s a huge difference, and that’s why the most competitive categories on Kindle are almost always for fiction.

Because fiction is a bigger market (meaning more sales), and because there are fewer bestseller lists for fiction titles on Amazon Kindle, there are many nonfiction categories with almost no competition and very few fiction bestseller lists with low competition.

*In this list, we left out all Kindle categories where there were less than 100 books in the category. Technically, there are some even less competitive Kindle bestseller lists that have less than 100 books in them. That would mean that simply selling one book in that category would rank you on those lists since there’s not enough competition to fill the list completely yet. We’ll share a list of those non-competitive bestseller lists in a future post.

Note: Amazon sales rankings are updated hourly, and the rankings for any and all Amazon bestseller lists change frequently. Amazon may delete old categories, merge multiple categories together, and/or create new categories at any time. For the most up-to-date Amazon sales rankings and bestseller lists, check out www.BestSellerRankingPro.com

Want more Amazon category lists? Check out our list of the Top 100 Most Competitive Amazon Kindle Bestseller Categories.

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