Amazon is a marketing channel worth optimizing because its search engine serves as a gold mine for attracting customers but does so only if those customers can find your book. If you want to know how to rank for Amazon, you’ve come to the right source.Follow these tips and tricks to start maximizing this valuable resource.
Follow these tips and tricks to start maximizing this valuable resource.
How to Track Keywords for Books on Amazon
Amazon, like Google, has its own algorithm for responding to a keyword query and how it’s served on the results page. Amazon ranks your product only for keywords you’ve specifically typed into your product listing, so it is essential you choose the right keywords to promote your book.
It’s very difficult to find your book on top of the Amazon results for the most competitive keywords and one-word search strings, which is why you need to do your homework and find the exact keywords that will work best for your book in your market.
There is no set formula for researching keywords—it’s more like a game of trial and error, testing to see what works best for you—but you can start by choosing keywords that drive more traffic and have less competition.
Once you find keywords for your book, add them to the details section in your KDP account. Next, make sure your keywords are helping you meet your traffic and sales goals.
Manually tracking your keywords on Amazon is a time-consuming process for which you’d likely have to hire a full-time assistant. And that’s neither efficient nor cost-effective.
The K Optimizer 2.0 suite contains a handy Kindle keyword tracking tool that updates automatically every hour. In addition, it serves as a super efficient promotion tool and book description generator.
K Optimizer 2.0 software recently added the keyword tracking tool, which can track from 50 to 1,000 keywords for your books. It shows you exactly where each of your books rank for the keywords you choose as well as your rankings’ increases or decreases based on your promotions and changes over time.
Follow these easy instructions to track your Amazon keyword rankings using K Optimizer 2.0:
How to Track Your Amazon Keyword Rankings
1. Login to your account at http://www.K Optimizer.com/members/login.
2. Scroll over the Kindle Books tab and select Manage Keyword Rankings.
3. Click on the Add Kindle Book button.
4. Copy and paste the URL from your Amazon book page in the box.
Your book’s URL should look like this:
5. Click on the Add Books button, then click OK in the dialog box that says, “Book data is now being collected, won’t be long!”
6. Another dialog box will pop up and indicate how many books you’ve added to your account. Click OK and your book should appear on the list.
If it doesn’t appear right away, try refreshing the page.
7. Open a new browser tab and login to your account at kdp.amazon.com.
8. Locate the book you added, scroll over the ellipsis button (It looks like this: … ) and select Edit eBook Details.
9. Go back to the K Optimizer 2.0 window and click on the Add Keywords icon under the Action column.
10. When the Add Keywords window appears, go back to your KDP account and scroll down to Keywords under the Kindle eBook Details tab.
Copy and paste the keywords from your list into the Add Keywords window (add only one keyword per line). Then click on the Add Keywords button.
You can also use the Search icon to generate related keywords you might be interested in tracking. When you click on it, it will redirect you to a page that provides keyword suggestions.
You can also use Publisher Rocket to help with keyword research so you can find the most relevant keywords for your books on Amazon and see how competitive they are.
11. Click on the book row to check the data for the keywords you added.
Now that you’ve added your book and begun your keywords rank tracking, you might be wondering what to do when you start receiving data from K Optimizer 2.0.
The K Optimizer 2.0 keyword tracking tool will start tracking your book’s activity based on the keywords you entered. Once you have enough data, you’ll see the trend for your book’s Amazon keyword ranking and how it helps you sell copies and drive traffic.
Amazon Keyword Tracking Case Study
I’ll show you an example so you can see it in action.
Take a look at one of the books we’ve been tracking, Set in Stone, by Kylie Stewart. First, we click on the book row to show the details.
There are four columns in this table:
- Keyword: This lists the keywords we entered for tracking.
- Trend: This shows how the keywords’ popularity have increased or decreased.
- Keyword ranking: This indicates how our book is currently ranking on Amazon for that keyword as well as what page it’s on in Amazon results.
- Actions: The three buttons underneath this column include Trend Chart, Show in Amazon Search and Delete.
We just accessed the data for our current Amazon keyword rankings, which we’ll use to decide whether to keep the keyword, optimize it or remove it. Set in Stone ranks No. 1 for the keyword phrase “contemporary adventure romance.” That means it appears on Amazon’s first result page, so we want to keep this phrase because it is driving traffic and sales for the book.
The keyword phrase “contemporary romance series,” however, is not doing well. Its ranking is >300, which means it appears on or below page 300. Because the keyword phrase didn’t make the top 10 pages, it’s not driving traffic and sales (how likely is it someone will browse more than 300 pages of search results in order to click on and buy the book?).
We can either optimize the listing for that keyword to rank higher, or remove it and choose a different one. For now, we decided to change the keyword because it’s too competitive for a brand new book to rank well for. Our next step will be to test out new keywords that are less competitive and then start tracking those new keyword rankings to see what kind of results they produce.
If you’re on the fence about using the K Optimizer 2.0 to track your keywords, climb down. It’s easy and affordable — and it offers a host other tools that you can use to simplify the way you run your kindle business.
For more information or to sign up for the tool, visit www.KOptimizer.com.
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Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.