by Cole Salao
When communicating verbally, you pause, emphasize, or vary your intonation depending on whether you’re declaring, explaining, questioning, or exclaiming. Written communication can’t do that. That’s why we all use punctuation. It makes the meaning of your...
by Cole Salao
Think of how and when comedians deliver their punchlines. It’s always about finding the right moment to maximize laughter. This concept of timing is called kairos—a fancy Greek term used alongside ethos, pathos, and logos. Let’s talk about this concept’s role in...
by Cole Salao
Before your potential readers can commit, you must first convince them your book is worth buying and reading. It’s why a well-written book blurb is crucial to your marketing. A book blurb gives your audience a sneak peek into all the goodness inside. However, it can...
by Cole Salao
Façade, jalapeño, doppelgänger—you’ve probably seen these kinds of words with little symbols above, below, or through them. These symbols, called diacritical marks, dictate how a letter and, consequently, a word is used or read. What is a Diacritical Mark? A...
by Cole Salao
The digital marketing world is a fiercely competitive space. You need to put out high-quality content and also make sure it stays relevant to your audience. This usually means rewriting content as trends, reader preferences, and search engines change. But this also...
by Cole Salao
Nonfiction, though factual, can often be read like fiction. This balancing act between fact and storytelling makes most nonfiction writing captivating. After all, most information can be dry. Without some narrative magic, it’s hard to compel people to read. But how do...
