The Two Most Powerful Marketing Strategies

The Two Most Powerful Marketing Strategies

Creating a product you’re proud of, whether it’s a widget or a book, is only the first step in developing a successful career. As an author, you’re also building a business around yourself, and that means taking all the steps necessary to build a successful...
5 Reasons You Absolutely Need an Author Press Kit

5 Reasons You Absolutely Need an Author Press Kit

I was talking with a podcast host a few months ago about booking guests—how did he select his guests? Then he shared this story… He received an email from an author who was pitching themselves to be a guest on his show. It was evident that they had not done much...
10 Ways to Increase Your Book Sales and Earn More Money as an Author

10 Ways to Increase Your Book Sales and Earn More Money as an Author

One of the biggest questions I hear from authors is “How can I earn more money?” This is closely followed by “How can I get more book sales?” Obviously, the two are linked—and if you want to make a full-time living as an author, you need to know how to market and sell...
How to Host Book Signing Events in Bookstores to Promote Your Books

How to Host Book Signing Events in Bookstores to Promote Your Books

Book signings and readings are effective tools for marketing your work after you’ve done the hard work of creating your book. Even if you don’t have a publicist and your book is not traditionally published, you may want to consider not only getting your books into...