What’s an Email List Swap?
An email list swap or newsletter swap is when two people with similar values decide to work together to promote each other’s work to their existing email subscribers and fans.
Here’s an example:
John and Tina are both contemporary romance authors with several published books. John has an email list of 1,231 subscribers, and Tina has a list of 2,097 subscribers. If John promotes Tina’s next book launch to his list, and Tina promotes John’s next book launch to her list, they can both sell a whole lot more books, and they can make their fans happier by providing them with great more great books they’re interested in at a discount during a free promotion, Kindle Countdown Deal, or just a discounted price (or even at full-price).
By working together with other authors in your genre or niche, you can build your fan base faster, make your fans happier, and increase your royalties—it’s a win-win-win!
How does this service work?
We review all submissions for this free email list swap service to make sure each author is a good fit. Then, we’ll introduce you one-on-one via email to other authors who have signed up for this free service.
We match authors together who:
- Write in the same genre or market
- Have similar-sized email lists
- Have similar audiences who are interested in the same types of books
Once you fill out the form, there’s nothing else you have to do, and there are no fees for this free service. Our team will make the introductions for you.
Please share this free service!
All we ask in return is that you share this service with other authors you know. The bigger our network grows of authors with email lists, the more introductions we can make, the more books everyone will sell, and the more value we can create for our readers and fans.
What happens to my information?
We keep all your information private, and we will only share your information via one-on-one introductions between you and another author in your niche or genre with a similar-sized email list.
We will never sell, rent, or give your private information to anyone else, except for the specific purpose of introducing you to potential promotional partners so you can grow your readership.
What happens to my email subscribers?
Nothing! We will never ask you to share information about your email subscribers, other than your email list size, click-through rate (CTR), and your niche or genre. Newsletter swaps have absolutely nothing to do with giving email subscriber information to anyone. Instead, an email list swap is simply when you promote someone else’s book or offer to your audience in exchange for them promoting your book or offer to their audience.
If you have any questions about our free newsletter swap service, simply email our Book Promotions Coordinator at frida [at] tckpublishing [dot] com.