In Part 1 on getting Amazon reviews for your books, I covered the most important guiding principle to receiving anything in life.
That is this, “If you want to get something of value, you must give something of value first.” In the case of Kindle book reviews, this means giving high quality content people naturally want to share, and giving a strong call to action that includes a beneficial reason why the reader should take their time to leave a review.
If you follow this principle, you’ll find you can start to get a lot more people leaving reviews. But does having a lot of reviews really help you sell more books?
The shocking answer is that you can have a lot of great reviews and still not see any benefit. That’s because there are different types of reviews, and they’re not all created equal.
It’s Not About Getting Reviews, It’s About Getting The Right Kind Of Reviews
In my business and life, I’m a strong believer in quality being more important than quantity. My book “50 Fitness Tips You Wish You Knew” became a #1 bestseller in the weight loss category (one of the most competitive categories on Amazon) when it had only 5 reviews – including a one star review.
The one thing it did have was a really great review that fell into one of the two best types of review formats. Failing to have reviews that fall into either of these formats means most of your reviews will often come across as “fluff” and lack the impact required to dramatically increase sales.
What are the two best types of reviews to get?
They are what I call a “just like the target reader” review and an “authority” review.
Just Like The Target Reader Reviews
A “just like the target reader” review is, if you couldn’t guess, a review coming from a person that closely matches the target demographic for a book.
If an author has a book written for busy professionals looking to get into meditation, which of the following reviews do you think is going to help increase sales the most?
“I loved this book!! It had many great tips that anyone would find valuable for learning about meditation. It was an easy read and I would recommend it to everyone.”
“I’ve known about the benefits of meditation for a while, but struggled to incorporate it into my life because of my crazy busy schedule. This book was a life saver because it showed me quick and simple meditations that I could fit into my hectic life. I especially love the 5 minute meditations that I started doing on my lunch break at work. I would recommend this book for anyone wanting to begin meditation, but who can’t find the 20 minutes at a time like other meditation books suggest.”
For a book that’s intended to be sold to busy people wanting to meditate, it’s obvious that the second review will resonate with those people far more than the first. They’ll get the impression “this reviewer is just like me! They have the same challenges and struggles I do, and since this book helped them, it will probably help me too.”
So how do you get genuine “just like the target reader” reviews?
The first and most important way is to make sure you’re asking the right people for a review. In other words, don’t ask a 28 year old guy like myself to review a book on dealing with postmenopausal depression. If you think that’s a joke, the sad thing is it’s not too far off from the type of review requests I’ve received.
How can you do this if you’re just starting out? My favorite method is to create connections with other authorities in my niche, and leverage their audience. The simplest way to do this is with a guest blog posting that allows you to give valuable content, establish yourself as an expert, and drive traffic to your books from the people most interested in your topic. To find popular blogs on your topic, I suggest browsing http://Technorati.com, and doing a Google search for keywords in your niche and adding “blog” to search.
The second way, which is a more long term strategy, is to build up a list of targeted readers in your niche. I’m always building lists from my blog, guest blog posts, and my kindle books. I offer my subscribers valuable insights and tips on an ongoing basis. Then, when I have a new book I release, there are usually a handful of regular readers and reviewers who jump on board to check it out.
Finally, if you have any die-hard fans and great reviewers that you pick up over a period of time, be sure to contact them directly before your new book is released to send them a free copy of it. Don’t make this conditional on them leaving a review. Rather, offer it to them simply as a thanks for being such a loyal fan. The natural byproduct of this is that you’ll often get reviews from them anyway, and they’ll be even more grateful for your work.
In the next article, I’m going to share my in-depth strategy for connecting on any topic with authorities who can both provide testimonials, and even give free promotion for your book.
In later articles, I’m going to reveal how to manage bad reviews, how to get real genuine feedback for improvement, and the best resources for getting reviews quickly.
Stay tuned for Derek’s upcoming articles on how to get more Amazon book reviews.
Latest posts by Derek Doepker (see all)
- The Ultimate Guide To Getting More Amazon Book Reviews (Part 5) - March 24, 2014
- The Ultimate Guide To Getting More Amazon Book Reviews (Part 4) - March 9, 2014
- The Ultimate Guide To Getting More Amazon Book Reviews (Part 3) - March 3, 2014