How Do Books Get In Stores? The Difference Between Retail, Wholesale, and Distribution
Every author wants to see their book on a bookstore shelf. Sure, the Amazon.com and Kindle stores are awesome (and it’s where most authors make the majority of our sales), but there’s something about seeing your book on an actual store shelf that just gets the ol’...
144: What Traditional and Indie Publishers Can Teach Each Other
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How to Write a Query Letter: The 6-Step Formula for Querying Literary Agents
If you’re looking to get a traditional publishing deal, a great query letter is a must. But it seems like a dark art: what do agents and editors want to see in that first moment of contact? How do you cut through all the clutter and get the agent to actually read your...
P&L Planning: How Traditional Publishers Use Educated Guesswork to Evaluate Books
Authors have more options than ever when it comes to publishing a book. We can choose to self-publish, work with a contract publisher or packager, outsource most of the work, DIY everything, or pursue a traditional publishing arrangement. And we can mix and match...