Why Direct Mail Is Still So Important in a Digital Age

Why Direct Mail Is Still So Important in a Digital Age

The digital world has changed so many things in our lives. It’s changed the way we do business, the way we write books, and the way in which we market our creations to a potential clientele. While innovations have affected nearly every aspect of life, a few old-school...
How to Market Your Book with Book Trailers

How to Market Your Book with Book Trailers

If Hollywood movies are always preceded by a promotional trailer to draw audiences in, why shouldn’t your book be, too? Think of any movie that you’ve been looking forward to seeing in theaters lately. Chances are, you probably saw the trailer for it on YouTube, while...