First impressions might not quite be everything, but they sure count for a lot. You want to seem friendly, knowledgeable, helpful, professional, and engaging. That’s a lot to pull off! But it’s also critical when you’re starting to build relationships and grow your...
Working with book bloggers is awesome! These passionate readers love finding and talking about the best books around, and that means they’re always looking for great new reads and for ways to support their favorite authors so they can write more. For an indie...
Word of mouth is an author’s best friend, right after caffeine and a good writing setup. That’s because the more people are talking about your book, the more people will talk about your book. We all like to discuss things we’re excited about, and we enjoy it even more...
We’re drowning in email. The average person receives 92 emails every day—and only opens about a third of them. When you’re looking at business email, that goes up to a whopping 122 emails a day and climbing. Yipes. No wonder you didn’t get an answer the last time you...
Have you ever gone to the grocery store and bought a box of store-brand Happy-Os cereal for half the price of the major name-brand version? How can the store sell that cereal so cheaply? It tastes almost exactly like the name-brand, after all—the ingredients must be...
