How to Effectively Use Social Proof in Marketing

How to Effectively Use Social Proof in Marketing

Question: What do Rotten Tomatoes, Facebook, and The Big Bang Theory all have in common? Answer: They each demonstrate social proof in a unique fashion. I’ll elaborate. Rotten Tomatoes doesn’t write its own reviews for media like film and television; instead, it hosts...
How to Choose Amazon Categories to Increase Your Sales

How to Choose Amazon Categories to Increase Your Sales

Choosing the right categories on Amazon for your book or product can make a huge impact on your sales. Why Choosing the Right Amazon Categories Matters There are two reasons why you need to pick the best categories. 1. Customers Browse Categories Customers and readers...
Best Practices for Building Author Squeeze Pages

Best Practices for Building Author Squeeze Pages

Your author’s website is the hub of your online presence. And that’s great. But a website is also a marketing tool which should be designed to sell books for you. To do that, you need to create a landing page—specifically, a squeeze page. Landing pages are simply web...
Why Use Video To Market Your Books

Why Use Video To Market Your Books

When it comes to marketing your books, there are many options available to you. As a self-published author, you want to make sure you have the right marketing strategies and tools in your marketing arsenal. Using videos is one such strategy which can effectively be...