5 Best Places for Free Online Publishing Courses

5 Best Places for Free Online Publishing Courses

Writing and publishing a book is no easy endeavor—so it follows that the more you know, the better off you’ll be. There are tons of free online classes that can help you achieve your book-publishing goals, as long as you know where to look. Online publishing...
How to Make Money Selling Poetry

How to Make Money Selling Poetry

They say a novelist is a failed short story writer, and a short story writer is a failed poet. Although I have huge respect for novelists and short story writers (I’ve done a little of each myself), I tend to agree. So does Mark Twain, who famously told a...
How to Effectively Use Social Proof in Marketing

How to Effectively Use Social Proof in Marketing

Question: What do Rotten Tomatoes, Facebook, and The Big Bang Theory all have in common? Answer: They each demonstrate social proof in a unique fashion. I’ll elaborate. Rotten Tomatoes doesn’t write its own reviews for media like film and television; instead, it hosts...
Best Practices for Building Author Squeeze Pages

Best Practices for Building Author Squeeze Pages

Your author’s website is the hub of your online presence. And that’s great. But a website is also a marketing tool which should be designed to sell books for you. To do that, you need to create a landing page—specifically, a squeeze page. Landing pages are simply web...