Did you know there are literally hundreds of websites you can use to promote a book?

Over 100 websites offer book promotion services that can help you sell more books.

Most of these book promotion sites use email marketing to send a message about your book to their list of book readers.

Book Promo Site Rankings

The list is organized in a very specific order – the sites at the top of the list have the most traffic while those at the bottom have the least amount of traffic based on the Alexa Rank. This is very important, because a book promotion site that charges $50 for their book promotion service but gets almost no traffic is almost certainly going to become an unprofitable investment for the author.

The number following the site link is the Alexa Ranking. The lower the Alexa Ranking, the more traffic the site gets, meaning the more readers your book can potentially be exposed to, depending on the advertising package.

List of Paid Book Promotion Sites

These book promotion sites can be used to promote any eBook.

ServiceAlexa RankGenres
TCK Publishing19,961General Nonfiction, Self-Help / How-To, General Fiction, Romance, Thriller, Fantasy, Mystery, Science Fiction, Teen / Young Readers
ManyBooks27,458Action / Adventure, Bios / History, Children's, Fantasy, Historical Fiction, Horror, Literary Fiction, Mystery / Thriller, Nonfiction, Romance, Science Fiction, YA
Book Gorilla111,800All
Book Goodies113,080All
Book Lemur120,040All
Get Free Ebooks133,929Science Fiction / Fantasy, Business, Short Stories, Programming, Computer and Internet, Personal Development, Horror, Family / Kids
Free Booksy135,029Mystery, Romance, Fantasy, Nonfiction, Kids and Teens, Literary Fiction, Religion, Travel
Indie Author News135,358All
Awesome Gang137,580All
Author Ad Network173,698Nonfiction, Fiction, SciFi, Fantasy, Thriller, Mystery, Romance, Erotica, Memoir, Children's Book, YA, Poetry, Christian Focused, Adult Coloring Book
Topless Cowboy174,536All
Ereader News Today286,286All
BookRaid514,709Fiction, Nonfiction, Cookbooks, Children's and Middle Grade
The Kindle Book Review625,948Nonfiction, Thriller/Suspense/Horror, Romance, Science Fiction/Fantasy, Poetry, Humor, Children's Literature,
Digital Book Today852,314All
Ebook Stage941,088All
Steamy Romance Books964,787Romance, Erotica
The eReader Cafe974,183All
Genre Pulse1,244,820All
Daily Discounted eBooks1,375,446All
BookBasset1,770,905All except Erotica
OHFB2,306,876Children's, Cookbooks, Crafts, Erotica, Fiction, Historical Fiction, Horror, Mystery / Thriller, Nonfiction, Paranormal, Religion / Spirituality, Romance, SciFi, Women's Fiction, YA
Kindle Book Promo2,609,574All
Indie Book Lounge2,479,736All
Pillow Talk Books2,731,385Romance
Lovely Books2,779,547All
New Free Kindle Books3,620,204Biography / Memoir, Children's, Comics, Erotica, Humor, Literary Fiction, Mystery / Thriller, Religion, Romance, SciFi/ Fantasy, Short Stories, Teen & YA
Planet eBooks4,019,818All
Armadillo eBooks4,042,527All
Free Books Hub5,396,267All
Fire and Ice Book Tours6,087,727All

List of Free Book Promotion Sites

Only use these sites to promote eBooks that will be available free to readers.

ServiceAlexa RankGenres
Frugal Freebies853,064All
Author Marketing Club1,037,684Business / Investing, Christian, Education, Health / Fitness, Literature, Mystery / Thriller, Romance, SciFi / Fantasy
Free Ebooks For Me1,764,288All
Ebooks Habit2,540,685All except Erotica
It's Write Now2,621,902All
Indie Book of the Day2,782,056Fiction, Children's, Nonfiction, Erotica
Books on the Knob3,193,866Fantasy / SciFi, Mystery / Suspense, Romance, Dark Fantasy, YA
Ebook Hunter6,919,979All
Ebook Deals Today10,156,120All

Free Book Influencers on Twitter

These Twitter users all have medium to large followings on Twitter who love to hear about free books. You can simply follow them on Twitter and then send them a Tweet and/or a direct message asking them to promote your book.


Facebook Groups For Authors

These are all great groups to join on Facebook to network and connect with other authors, share marketing ideas, ask questions and build relationships. I highly recommend you join these groups if you’re a serious author!

Authors Working Together
Amazon Kindle Publishers’ Group
Pat’s First Kindle Book
Book Marketing
Kindle Publishers
Author101 University
Authors for change
Aspiring Authors
Authors-Born to Write
The Literary Lounge authors, writers, publishers, and illustrators
Make, Market and Sell Ebooks

Note: The rules of these Facebook groups for authors change over time, and some of these groups do not allow you to promote your books so make sure you read the rules of engagement or you could get banned from these groups.

Facebook Groups For Fiction Authors


Facebook Groups For Promoting Your Free Books


Ebook Sales from Promotions

One of the best things about using an eBook promotion service like the ones listed in this article is that they make it really easy to find readers.

Rather than hoping, wishing and praying that someone will read your Tweet or Facebook post and buy your book, you can go directly to a massive website like BookBub and get your book in front of hundreds of thousands and even millions of readers who can’t wait to read books like yours.

That’s smart book marketing!

Keep in mind that all these major book promotion sites only promote eBooks, not print books or audiobooks. That means you have to have your book available in eBook format on Amazon Kindle, and possibly available for sale on other eBook retailer platforms like Nook, iBooks, Kobo and Google Play.

If you also have a print book or audiobook version of your book for sale, that’s great too. However, in my experience, these book promotion services almost never increase your sales for the print book or audiobook.

For example, when we used a BookBub promotion to sell over 2,000 eBook copies in a single day for one of our books, we didn’t sell a single paperback copy of the book that same day.

You can read more about how promotion sites have helped us sell books in our case study on how we sold 300,000 books without a big marketing budget.

Why Don’t We List More Sites?

You may have seen other lists with hundreds of book promotion sites, but in my experience most of them are worthless. Besides BookBub, TCK publishing, Bargain Booksy, and Buck Books, few promotion sites can send you more than a dozen sales, and the vast majority of book promotion sites did not produce a single sale when we tested them.

We don’t think a bigger list of book promotion sites is what you need since the vast majority of them will simply waste your money and your time. That’s why we’ve carefully curated this list to only include websites that we know will actually help you sell more books.

How Much Does a Book Promotion Site Cost?

Each book promotion site has their own unique pricing policy, and most authors simply decide on which promotion sites to use based on the price tag. Following this approach is likely going to cost you a lot of money and make you sell less books as well.

At TCK Publishing, we track every single book promotion we do, and we analyze the actual cost per sale of each promotion site. That’s because it doesn’t matter how much you pay for a book promotion site: what really matters is how much you pay relative to the results you get.

In other words, it’s better to pay $100 to sell 100 books (at a cost of $1 per sale in advertising cost) rather than paying $10 to sell 5 books (a cost of $2 per sale in advertising). Even though the price tag for the $10 book promotion site is much cheaper, it’s actually twice as expensive as the $100 promotion!

So make sure when you pay for a book promotion that you track the results you get, and don’t keep using book promotion sites that are too expensive in terms of how much it costs you to get a sale with that site.

If you end up paying more than $2 per sale for a 99 cent or free book with a book promotion site, you’re getting ripped off (because you’ll never earn a profit paying $2 to sell a 99 cent book on which you’ll only earn $0.70 in royalties).

You can learn more by checking out our podcast episode on how book promotion sites work with Ricci Wolman.

Why Do Readers Use These Sites?

Readers are always looking for new books, so many readers will sign up for newsletters and follow book promotion sites to get updates about newly released books or books on sale.

You can sign up for our book deals newsletter to check it out for yourself.

What You Should Do Next

Schedule a promotion with BookBub and Buck Books (they work for just about every genre and niche). Then check to see if there are specific book promotion sites that target readers in your specific niche or subgenre.

There are a few genre-specific book promotion sites out there (especially for Romance) that can help bring in 10-100 sales or so, and these can be a great place to promote your book if the pricing is fair.

How to Use Buck Books Promotion Service

Despite Buck Books not ranking so well in the Alexa Rankings, we’ve found they’re still the 2nd largest book promotion site when it comes to actually sending new book readers and sales with anywhere from a few dozen to a few hundred sales per promotion.

You can read more about how this book promotion site works here.

How to Use BookBub to Promote Your Book

Want to learn more about Book Bub, the world’s biggest book promotion site for authors? Read more here about how to set up your BookBub author profile and how this book promotion site can help you sell more books.

Did you find this post helpful? Let us know in the comments below!


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