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Looking for a book coach?

We’ve published hundreds of #1 Amazon bestsellers at TCK Publishing, and our team has extensive experience in every arena of the publishing business, from writing bestselling fiction and nonfiction books to publishing bestsellers in just about every genre, including nonfiction, romance, mystery, thriller, sci-fi, fantasy, and more.

One of the things we do when we publish a book is provide free coaching to our authors to help them take their writing, marketing, and business skills to a higher level. We’ve seen firsthand how important working with a coach is if you want to become a better writer and sell more books.

But before you pull out your credit card to hire a book coach, here are a few things you need to know.

How to Prepare for Book Coaching

Like any other purchase you would make, you need to walk into hiring a book coach with your eyes wide open to avoid getting scammed, or at least not getting your money’s worth. Obviously, you’ll want to make sure you’re not wasting money when you hire a book coach.

But, even more importantly, you want to make sure you’re not wasting your time either. You have to put a lot of trust into a coach to give you good, accurate, truthful advice. If your coach sends you down the wrong path, you could waste weeks, months, or even years of your time doing the wrong thing, or doing the right thing in the wrong way. And that could end up costing you a lot more than the money you spent on coaching—it could cost you valuable years of your life and career that you can’t get back.

That’s why it’s your responsibility to prepare yourself and your manuscript in order to find a skilled book coach who is also a good fit for your specific book.

Follow these steps to get prepared.

  1. First, do market research for your book. If you don’t understand your market, you’re flying blind, and your chances of picking the right book coach will be slim. Even if you’re just beginning to write your book, you still need to do market research so you can understand your readers and understand what kind of coach you need.
  2. Figure out your budget. Know exactly how much money you’re willing to invest in coaching before you begin. Otherwise, it’s easy to get suckered into paying $20,000 for a coach and ending up regretting it (trust me, it happens).
  3. Figure out your time budget. You need to know how much time you plan to invest in your writing career every day or every week. If your time budget is 1 hour per week and you sign up for 1-hour weekly coaching calls, you won’t have any time left to write!
  4. Set your goals and write them down. Do you want to finish your book? Write a book proposal? Write a 7-book fantasy series? Get a 6-figure book deal? Your coach can’t help you until you have a clear goal, so invest the time now in setting clear goals. Otherwise, you’ll end up spending most of your coaching calls just talking about what your goals are instead of putting together a plan to actually achieve your goals.

Note: Any good book coach will tell you to follow these steps anyways, so you might as well get yourself prepared before talking to a coach. This will save you lots of money and time later on, and it’ll help you leapfrog the competition and learn so much faster.

Finding a Book Coach

Finding a book coach is pretty easy. You can just search Google and find all kinds of book coaches.

But picking the right book coach for your specific project and goals may be a little more challenging.

Here’s what to look for in a great book coach:

Track Record

Make sure your book coach actually has a track record of success. That means they have:

  • Successfully written and published a book (that has good reviews and good sales)
  • Have experience publishing a book the way you plan to publish. If you plan to self-publish, you’re obviously going to want a coach who has done so successfully. Likewise, if you’re looking for a literary agent, you’ll want a coach who has landed a great agent.
  • Successfully marketed their book(s). Some authors just get lucky and sell lots of books without any marketing. They’re few and far between, but it can happen. You don’t want them to coach you if you need help with marketing because you want someone who understands the ins and outs of marketing a book. You can’t learn from luck, but you can learn from experience and strategy, and that’s what a coach with marketing experience can offer you.


This might sound counterintuitive, but you also want to find a coach who has failed. Of course, success is important, but failure is where you learn the most about what not to do and what doesn’t work.

The biggest benefit of working with a book coach is learning from their experience, so if they’ve never been rejected or faced failure in their writing career, they won’t really be able to guide you as well as someone who has fallen down and had to learn how to get back up and keep going. It doesn’t take any special skill, talent, or hard work to get lucky, but it takes an enormous amount of all those qualities to face failure after failure and eventually become successful.

So ask your book coach about their failures as well as their successes. You’ll be amazed at what you can learn from other people’s mistakes, and how much time, money, and grief they can save you in the process.


Find a coach you click with or resonate with. They should be someone you’re excited to talk to, who respects you, and you respect them.

If something doesn’t feel right when you talk to them on the phone or Skype, follow your gut. Pick someone you feel good about, because you’ll likely be working with them for weeks or months, or even years, and they’ll either help you climb the ladder to success a little faster or hold you back, depending on the quality of their advice and how well you get along.

Life is too short to work with people you don’t respect or dislike. Find a book coach you love working with.

Book Coaching Services

We offer book coaching at TCK Publishing free for all the authors whose books we publish. If you’re interested in getting published with TCK Publishing, you can submit your manuscript for consideration on our submissions guidelines page.

If you want help finding the right book coach, you can fill out our coaching application here to let us know more about you and your goals. Our team will then contact you to discuss your plans and see if we can connect you with the right book coach for your needs.


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Tom Corson-Knowles is the founder of TCK Publishing, and the bestselling author of 27 books including Secrets of the Six-Figure author. He is also the host of the Publishing Profits Podcast show where we interview successful authors and publishing industry experts to share their tips for creating a successful writing career.