1. The Four Hour Work Week
This book will help you focus on what’s most important in your life, learn to delegate and outsource non-key activities, and be more productive.
2. Trust Me, I’m Lying
This is probably the most informative book ever written about the current state of blogs and the media. Any author interested in PR and blogging should definitely read this book.
3. The Perfection of Marketing
Probably the most clear and simple book ever written on branding. You’ll never need to buy a big, boring marketing textbook after you read this.
4. 61 Ways to Sell More Nonfiction Books
Like the title says, just 61 different marketing tactics you can use to help sell more nonfiction books. (I’d still recommend it to all fiction authors as well!)
Thinking about advertising? Don’t even do it until you read this book on positioning. Otherwise, you’ll probably just be throwing money away. You’ll love the section on selecting a brand name (great for book titles!)
6. Purple Cow
Don’t fall into the trap of trying to fit in. Stand out. One of Seth Godin’s best books on marketing.
7. Secrets of the Six-Figure Author
If you’re serious about becoming a full-time author, you need to have the right mindset, systems and team in place. This book shows you how.
8. Choose Yourself!
James Altucher’s blog went from about 0 to over 5 million visitors in just a few years.
Hint: you might learn something from him.
9. 80/20 Sales & Marketing
At least 80% of the time and money you’re currently spending on marketing your books is being wasted. Do you know which 80% it is?
Want to go viral and sell millions of books like 50 Shades of Grey? Then you need to understand what makes a book contagious.
11. Being Wrong
Perfectionism is probably the biggest obstacle most authors have. This book will cure you of it, and give you a deep appreciation for your own humanity and imperfection.
12. Growth Hacker Marketing
Most of us think we need to market and advertise like the big companies. Nothing could be further from the truth. Learn how to grow your business and book sales without any money. Work smarter!
For those writers who are introverts, or anyone who is close to an introvert… a must-read book. Embrace your inner introvert and learn to use your special powers for good.
Newsjacking is here to stay. Find out what it is and how you can use it to get massive publicity and exposure… without spending a dime.
15. Pitch Anything
Want to find an agent, publisher or new readers? Then you better understand how to sell. This no-nonsense book is the best I’ve ever read on selling. Every author should read this.
16. The 50th Law of Power
50 Cent is one of the most successful artists and entrepreneurs of all time. This book shares the mindset and strategies he used to go from a broke drug-dealer to one of the richest men and greatest philanthropists in the world. Every artist can learn a lot from this insightful book.
17. The Big Leap
Our biggest enemy on the road to becoming a successful author is ourselves. In this life-changing book, you’ll learn how to stop self-sabotaging so you can achieve the success you’re looking for – and keep it!
18. POP!: Create the Perfect Pitch, Title, and Tagline for Anything
A great guidebook on choosing book titles, taglines, brand names and marketing messages. Just one idea from this book could help you sell a lot more books.
19. Zero Limits
This little book changed my life forever. The only limits you have are the limits you impose on yourself.
20. Adweek Copywriting Manual
Copywriting is the most important form of writing when it comes to selling books. Learn to master the art of copywriting in this classic by one of the world’s most successful copywriters of all time.
21. The Writer’s Journey
A classic on the structure of story. Every author, fiction and non-fiction alike, should read this book.
22. The Magic of Thinking Big
One of the most inspirational books I’ve ever read. You’ll never think the same way after you read it.
23. Think and Grow Rich
The classic book on personal development and success. Devour it.
24. Rich Dad Poor Dad
Do you want to be a bestselling author or a best-writing author? This book will show you the difference.
25. The Kindle Publishing Bible
No-nonsense strategies and tactics for selling books online today.
26. David and Goliath
Most people underestimate the benefits of being small, unknown and broke. This book will show you the advantages and resources you have right now but aren’t utilizing as well as you could.
27. I Never Metaphor I Didn’t Like
Metaphors are powerful. Learn to use them well with this fun and educational book.
28. Write it Forward
A great book by a great author on the art and business of writing books as a profession.
29. How to Make One Hell of a Profit and Still Get to Heaven
Society can make us think that earning a lot of money is a bad thing. But the truth is, if you have a great book that can help educate, entertain and inspire others, you’re doing the world a disservice by not selling a lot of copies.
30. The Irresistible Offer
A great little book on how you communicate what you’re actually selling. Hint: it’s not your book.
31. The Tipping Point
Sometimes little changes can have huge results. You better understand this powerful concept if you want to go from selling a few books to selling millions.
32. Merchants of Culture
This book should be required reading for anyone even considering publishing a book. It’s an in-depth look into the world of trade publishing in the US and UK. It also provides a great overview of the recent history of publishing since the 1900’s and the beginnings of the ebook revolution.
33. On Writing Well
A classic, and well worth the time to read. It’s easy to read, down-to-earth and deeply insightful. Everyone knows you need to write a great book. This is one that will actually show you how.
34. Simple and Direct
Simple and Direct isn’t just a classic – it’s a way of life. Don’t fall for big words and poetic arguments. Often, writing simple and direct is the best way to go.
Have you found a book that helped your career as an author? Post your suggestions in the comments below!
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