If you publish books on Kindle and want to make your book descriptions stand out from the crowd, HTML formatting is a great way to do just that. You can customize your book description using HTML to create headlines, use italics, bold and underlines and you can even use those fancy orange headlines that you see on Amazon.com to make your book description copy stand out.
How Amazon HTML Works
If you’re already familiar with HTML, then this will be a breeze. Although Amazon used to use < and > HTML tags (standing for less than and greater than), they just updated this in May, 2013 and now use standard HTML tags < and >.
For those of you who have no idea what HTML is, a typical HTML code looks something like this:
<h2>How To Sell More Kindle Books</h2>
This code would look something like this if implemented on a website:
How To Sell More Kindle Books
H2 is an HTML “tag” that sets the text INSIDE that tag to a “Heading 2″ font. What Heading 2 is depends on the platform you use (your WordPress site theme or, in the case of your Kindle book descriptions, the theme that Amazon uses).
For those of you who have no idea what HTML is or what I just wrote, don’t worry! All you have to do is copy and paste these HTML codes below into your Amazon book description to make your book descriptions look AMAZING on your Amazon book page!
Custom Amazon HTML Tags Step-By-Step
Here’s what you can do using Amazon’s HTML tags:
1. H2 Orange Headlines
Special Amazon HTML Code: <h2>INSERT YOUR HEADLINE HERE</h2>
What it looks like:
For H1, H3, H4, etc. headlines, just replace the “H2″ in the code with “H1″ for big black headlines or H3 for smaller headlines, etc.
To use bold text, copy this code: <b>INSERT YOUR TEXT HERE</b>
To use italics text, copy this code: <i>INSERT YOUR TEXT HERE</i>
To use underlined text, copy this code: <u>INSERT YOUR TEXT HERE</u>
5. Other HTML Codes for Kindle Ebooks
Below is the entire list of HTML codes that will work in KDP book descriptions:
Having trouble with your book description and HTML? Just post your questions and comments here and I’ll be happy to help!
Want more marketing tips for your Amazon Kindle books? Grab a copy of The Kindle Publishing Bible on Amazon.com here.